Understanding the impact of Google+ for local business owners

1. What Is Google Plus Local And
How Can It Help My Area Business?

2. Online And Digital Marketing
• As technology evolves, consumers
increasingly rely on the internet to point
them towards good products and
trustworthy services.
• Online and digital marketing is now an
essential advertising tool for any
company.
• If you are looking for an effective way to
promote your business, Google Plus
Local, a newly created online business
directory, could be the ideal solution.

3. What Is Google Plus Local?
• Google created Google Plus Local as a
way to combine its search engine, social
networking, and business directory
features.
• Google Plus Local's primary use is to
allow customers to search out and find
detailed information on local
restaurants, shops, and other services.
• However, by taking advantage of this
popular tool, businesses can use their
page as an effective advertising platform.

4. Your Page
• When you set up your company's Google
Plus Local page, you can include
maps, contact details, photographs, and
other important information.
• Your customers can use the page to rate
your company, write reviews, and add
photos.
• Your page will visible in Google search
results and on Google maps.

5. Zagat
• A key part of this business directory is its
Zagat ranking system.
• Zagat uses a 30 point scale to rate
different aspects of a company, like
food, decor, and service, from 'poor' to
'perfection'.

6. The History Of
Google Plus Local
• Google Plus Local is based on its
predecessor Google Places.
• The most significant change with this
newer version is that it is completely
integrated with the 'Google Plus' social
network.
• In the short time the new social network
has been available it has gained over 100
million members and that number is
growing, making it a valuable and
relatively untapped marketplace.
• Here are just a few other changes that
have taken place:

7. The History Of
Google Plus Local
• Your business's page will now be included
in Google's index, making it more visible
in searches.
• People's search results will be influenced
by their friends and family's previous
reviews and ratings.
• Through your page, you will be able to
respond and interact with comments and
customers directly.
• People using the Google social network
can share and post comments linking to
your business.

8. How Your Business
Can Use Google Plus Local
• The primary benefit of this new service is
its ability to increase the profile of your
business.
• It also allows you to connect with your
customers on a more personal level.
• As with any form of advertising, to make
the most out of your Local page, you
need to develop a clear strategy.
• A concise plan of action should include:

9. Search Engine Optimization (SEO)
• As part of an official Google service, your
page already gets a boost in the search
engine's results.
• To make the most of the service, it is still
important to utilize SEO.
• By including relevant keywords, keyword
phrases, backlinks, inbound links, regular
updates, and other SEO content, you can
guarantee to improve your business's
listing placement.

10. Integrate Social Networking
• With over 100 million members, the social
network Google Plus is a valuable place
to engage potential customers.
• An individual's search results on Google
Plus are affected by the opinions and
ratings of their friends and family
members.
• By developing a tightknit and friendly
relationship with your customers through
your use of the social network, you can
dramatically improve your profile in the
local area.

11. Making The Most Of Zagat
• The customer ratings you are given will
be a very prominent part of your page.
• Unfortunately, even the best companies
get occasional bad reviews.
• By encouraging your
customers, whatever their opinions, to
leave a review, you can ensure that you
get representative overall results.

12. Dealing With Any Negative Feedback
• It is wise to develop a strategy that deals
with negative comments if they occur.
• Acting in a professional and engaging
manner to properly tackle any negative
effect a review could have will stop it
causing damage to your reputation.
• It could also help you to win back a
customer that would otherwise have been
lost forever.

13. What Results Can You Expect?
• After implementing an effective strategy
you can expect the following results:
Better Search Rank
• Statistics show that the majority of people
only visit sites on the first page of their
search results.
• Of that page, the top 3 results are far
more likely to be visited than any of the
others.
• By using Google Plus Local to get your
company's page into this prominent
position, you can guarantee increased
interest in your service.

14. What Results Can You Expect?
More Traffic To Your Website
• Once you have increased your search
engine rank, placing a link on your
Google Plus Local page to your official
business website will increase its traffic
and the number of customers/bookings
you get.

15. What Results Can You Expect?
Useful Information
• You could learn about the demographics
of customers using your account.
Through their data analysis, Google Plus
have learnt that:
• 58% of their users are male
• Their three biggest markets are the
USA, UK, and India
• Engineer is the most common profession
of their users
• Bangalore has the most Google Plus
users of any city in the world

16. What Results Can You Expect?
Community Of Customers
• With its integration into Google's social
network you can build up a solid
relationship with your customers as well
as repeat visits.
• Providing prompt and friendly feedback to
any comments or reviews is just one way
you could do this.

17. How To Begin
• The world of internet advertising can be
very daunting for a small business.
• If you or your company has never tried to
implement a Google Plus Local strategy
before, there are many possible pitfalls to
run into.
• Adding content that yields a very low
search engine result or building up a bad
relationship with your customer are just a
couple of potential problems.

18. How To Begin
• If you would rather spend more time
running your business and less time
promoting it, hiring an online marketing
specialist is the ideal solution.
• Making sure that your company's Google
Plus Local page is in the hands of
professionals can not only improve your
earnings, but also help to ensure your
business's survival in the future.

19. Please Contact Us
For More Information