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Glynn Devins Search Marketing Webinar
- 1. Are Search Engines Bringing Your Senior Living Community New Leads? Search Marketing
- 2. Search Engines’ Impact average + 430 unique visitors per community per month (+75%) average + 8 online leads per community per month (+125%) Increased monthly web site traffic & leads attained by GlynnDevins’ search marketing clients
- 5. What is Search Marketing? Why are non-branded search terms important? For every person that has a specific community web site in mind, there are 4-5 other people looking more broadly. Branded Keywords Non-Branded Keywords Your community’s name Your web address (URL) “ Retirement community” “ Senior living” “ Assisted living” “ Nursing home”
- 6. Natural Search & Paid Search Search marketing includes search engine optimization (SEO) for natural search rankings and paid search. Sample Google search results page Natural Search Results Paid Search Results Local Business Listings
- 7. Why SEO & Paid Search? A heat map illustrates where most people look on a search engine results page
- 9. Why Natural Search & Paid Search? Senior living communities with both natural search and paid search visibility average 20% more visitors from search engines & 3x more visitors from non-branded search terms! 90% New Visitors
- 12. GlynnDevins Search Marketing Services Sample Monthly Web Site Analysis
- 13. GlynnDevins Search Marketing Services Sample Monthly Natural Search Report
- 14. GlynnDevins Search Marketing Services Sample Monthly Paid Search Report