DMAoc Social Media Lunch Presentation 060909
•Télécharger en tant que PPTX, PDF•
0 j'aime•453 vues
Social Media: Twitter, Facebook, LinkedIn DMA Orange County June 9, 2009. 96 Attendees. Basic of Social Media for Business, Key Dos and Key Don'ts; How to Effectively Use Social Media for Business Gain
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (19)
En vedette
En vedette (20)
Similaire à DMAoc Social Media Lunch Presentation 060909
Similaire à DMAoc Social Media Lunch Presentation 060909 (20)
Dernier
Dernier (20)
DMAoc Social Media Lunch Presentation 060909
- 1. Page: 1
- 2. Page: 2
- 3. What Is Social Media? social media is basically a conversation social media hi What’s up? Page: 3
- 4. Users Control Users Influence Users Expect Accessible, Authentic, Transparent... Page: 4
- 5. Consumers Use Networks Such As Page: 5
- 6. Who is in this Conversation? 1. Spectators – Watch, Read, Listen 69% 2. Influencers – Involved & Contribute Page: 6
- 7. Effective Social Media Optimization What’s in it for YOU. Increase Promote Brand Products Awareness Promote Get Indexed Services Quickly Dominate The Search Engines Page: 7
- 8. 5 reasons why…. SMO is GOOD for YOU? Page: 8
- 9. Why is SMO Good for YOU? #1 Search Engine Rankings Page: 9
- 10. Why is SMO GOOD for YOU #2 Public Relations Web 1.0 Web 2.0 Static, standard Interactive Page: 10
- 11. Why is SMO GOOD for YOU #3 Value-Rich Content Web 1.0 Web 2.0 None Most Page: 11
- 12. Why is SMO GOOD for YOU #4 Link Building Page: 12
- 13. Why is SMO GOOD for YOU #5 Customer Service & Retention: Page: 13
- 14. Case Study: How the Largest Campaign in the US History Won using Social Media Page: 14
- 15. Page: 15
- 16. Page: 16
- 17. Page: 17
- 18. You + SMO = More Touch Points • Where is the your Group? • Why Not have a Page? • Start a Social Networking Site • Start a Blog • “Tweet” on Page: 18
- 19. TheOpportunity Come Join The Conversation Page: 19
- 20. Page: 20
- 21. 6 Ways to Generate Leads with LinkedIn and Facebook: 1. Selectively Connect with existing relationships and thought leaders 2. Strategically Join appropriate groups 3. Ask Questions 4. Answer Questions 5. Give free stuff: Webinar, white papers. 6. Help others Page: 21
- 22. What are the Top Mistakes Using Social Media: 1. Using SM as a Business Model by Itself 2. Not Having a Plan • Using the Wrong Sites or Wrong Purpose • Overuse 3. Failure to Measure Results Page: 22
- 23. What are the Companies and Industries Where Social Media is Working Best? 1. Major Corporations & Brands 2. Politics 3. Small & Mediums businesses 4. Experts in their fields 5. Network marketing 6. Human Resources 7. Promotion – Live Events Page: 23
- 24. What are the Top Misconceptions about using Facebook and LinkedIn? 1. It’s for Kids 2. Only Social and Not a Business Tool 3. Too Time Consuming 4. Difficult to Learn 5. Loose My Privacy Page: 24
- 25. CASE Studies Page: 25
- 26. Twitter Page: 26
- 27. Page: 27
- 28. The 3 Different Types of Twittering 1. Conversational Twitters ( Zappos.com) 2. News Item Twitters (Amazon, NY Times) 3. Reputation Monitoring Twitters (Dell) Page: 28
- 29. Zappos.com CEO’s Business Card Page: 29
- 30. Facebook Page: 30
- 31. Building Community • Add Friends • Create/Join Groups Page: 31
- 32. Ten Keys Areas of FaceBook • Profile • Photo Tagged of You • Basic Info • Video Tagged of You • Personal Info • Wall Posts • Status Updates • Education Info • Friends • Work Info Page: 32
- 33. • Create Your Content • Third Party Applications Page: 33
- 34. Privacy Settings: Who Can See This? - THE KEY Page: 34
- 35. Facebook Advertising Page: 35
- 36. David Aaronson davidca@wsi4realweb.com www.twitter.com/dcaaronson www.linkedin.com/in/davidcaaronson Marc Levin marc@wsi4realweb.com www.twitter.com/marclevin www.linkedin.com/in/marcalevin Page: 36
Notes de l'éditeur
- Case Study – WSI VescellOther Case Studies - pdfMarc – in the best interests of your time. Where do we go from here? Choices.