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Duncan Chapple 
WHAT DO TECHNOLOGIES 
DO IN ORGANISATIONS? 
October 14 What do technologies do? @DuncanChapple 1
Comparison of three views 
Shared critical view of the managerial view 
Advocates of starting from ‘as is’, rather than ‘to be’ 
Ciborra 
• Management approach 
focusses on control 
• Infrastructures act in 
themselves 
• 2000 
Crabtree et al 
• BPR misses the real world 
• Use ethnography to map 
reality 
• 2001 
Kallinicos 
• ERP aims to unify the 
organisation 
• Human control is limited 
• 2004 
Common focus on large-scale corporate IT systems 
October 14 What do technologies do? @DuncanChapple 2
Claudio Ciborra reviews the managerial literature 
“THE CONTROL APPROACH 
DOES NOT ALWAYS WORK” 
October 14 What do technologies do? @DuncanChapple 3
‘Managerial’ viewpoint 
Unoriginal approaches in 
cases studied, sharing: 
• Interweaving of the 
physical infrastructure 
and the processes and 
software that support 
BPR 
• Processes frozen into the 
infrastructure 
• Clearly marked pyramids 
of technologies 
• Varying reach and scope: 
• Utility: cost efficient 
• Dependence: core 
processes 
• Enabling: new processes 
• Strategic alignment of IT 
with the business 
October 14 What do technologies do? @DuncanChapple 4
Two ‘managerial’ styles 
Normative approaches 
IT “portfolio management” 
• Investing in infrastructure, 
systems, technologies and 
applications 
• Balancing risk to generate 
value 
• Analyse, transform and 
envision 
• Typically based on business 
maxims 
• ‘relentless cost reduction’ 
• ‘continuous innovation’ 
Management by deals 
Accounts for 50% of cases 
Deals to balance short-term 
needs and powerful groups 
• A free market for 
infrastructure formation 
• Uneven development of 
infrastructure 
• Supports systems that are: 
• Ineffective 
• Utility 
• Dependent 
• … but not Enabling 
October 14 What do technologies do? @DuncanChapple 5
Problems identified in cases 
We regard the geometrical models as a superstructure world, 
as outcomes of an idealisation process 
The socio-technical 
everyday 
• Rigid alignment or 
flexibility? 
• Bricolage (1996) 
• What is 
infrastructure? 
• What are the 
boundaries? 
• Independent actors 
abound 
• Institutions, not just 
‘services’ 
No development 
from scratch 
• What pre-exists 
influences design 
of the new 
• ‘Open’ and ‘closed’ 
systems both pre-exist 
• IS research uses 
rhetoric 
• Tinkering not 
strategic alignment 
‘De-worlded’ 
managerialism 
fails 
• Strategy and 
technology drift 
apart 
• Alignment is hard 
to implement 
• Leadership is 
missing 
• Technology drifts 
out of control 
October 14 What do technologies do? @DuncanChapple 6
What is observed in the cases, 
but absent in managerialism? 
Caring actors 
Hospitality: 
coping with 
ambiguity 
Liquid 
portfolio? 
Asset 
synergy! 
Cultivation: 
tensions + 
resources  
innovation 
‘Agendas’ 
versus the 
infrastructure 
Strategy 
emerges from 
implementation 
Align the human 
and non-human 
components 
Make the 
double loop 
real 
October 14 What do technologies do? @DuncanChapple 7
Bottom line:- 
“THE CONTROL APPROACH 
WORKS ONLY WHEN DENIED” 
October 14 What do technologies do? @DuncanChapple 8
Andy Crabtree et al 
“BPR IS INADEQUATE FOR 
THE PURPOSE” 
October 14 What do technologies do? @DuncanChapple 9
BPR & Quickmaps 
Business Process Reengineering 
• In 2001, a popular analytical 
solution for the generation of 
process requirements for 
builders of systems focussed 
on customer value 
• Maps obscure human work 
processes 
• ‘as-is’ maps are transformed 
into ‘to-be’ maps 
October 14 What do technologies do? @DuncanChapple 10
BPR fails in practice. 
Case study field notes 
• Managers want models to 
best reflect their own 
staff’s activity 
• Quickmaps don’t describe it 
• However, realised 
processes are contingent 
• Complex and negotiated 
• Trading effort for favourability 
• Based not on optimal 
procedures but on adequate 
relationships between actors 
Explicating processes 
• Ethnography makes 
sociality visible 
• Explicating the social 
organisation of work shows 
‘what is really going on’ 
• Thus can show how to 
resolve problems 
• Seeing the social world 
from participants’ 
viewpoints 
• Recognisable and corrigible 
• Available to design 
October 14 What do technologies do? @DuncanChapple 11
Bottom line:- 
“ETHNOGRAPHY MAY BE 
COMPLIMENTARY TO BPR” 
October 14 What do technologies do? @DuncanChapple 12
Jannis Kallinicos 
“ERP IS A TECHNOLOGY OF 
REGULATION NOT INNOVATION” 
October 14 What do technologies do? @DuncanChapple 13
Procedural visions of ERP and 
human agency 
Methods & tools for 
managerialism 
Double binds that 
produce drifts 
Implementation-focussed 
literature 
overlooks a lot 
• Reconstruction of the ecology 
of micro-tasks 
• No isolated acts with ERP 
• Little space for behaviour 
• Managerial literature bypasses 
the complexities 
• Side-effects produce 
unimagined directions 
• Integration also undermines 
• Implications for human work 
• Interaction with outside 
systems 
• Organisations are not made of 
functions and procedures 
October 14 What do technologies do? @DuncanChapple 14
Impact on organisational choices 
Functional prerequisites 
Huge level of procedural 
specification 
• Core and support 
processes are 
performatively embedded 
in ERP systems 
• Practise is disembodied 
• ERP look inwardly, to 
produce manageability 
External adaptation 
Responsiveness to the 
environment 
• Procedures are 
inadequate and need 
modification 
• ERP hinders humans’ 
need to frame situations, 
inhibiting learning 
• Organisations lose 
innovation and learning 
October 14 What do technologies do? @DuncanChapple 15
Bottom line:- 
“ERP PRIVILEGES PROCEDURE 
OVER LOCAL KNOWLEDGE” 
October 14 What do technologies do? @DuncanChapple 16
Resources 
Reading 
• Ciborra, C. (2000). From control to drift : the dynamics of corporate 
information infastructures / Claudio U. Ciborra [and others], Oxford : 
Oxford University Press, 2000. 
• Crabtree, A., M. Rouncefield and P. Tolmie (2001). "'There's 
something else missing here': BPR and the Requirements Process." 
Knowledge & Process Management 8(3): 164-174. 
• Kallinikos, J. (2004). Deconstructing information packages, Emerald. 
17: 8-30. 
Bricolage 
• Ciborra, C. U. (1996). "The Platform Organization: Recombining Strategies, 
Structures, and Surprises." Organization Science 7(2): 103-118. 
October 14 What do technologies do? @DuncanChapple 17
Discussion 
Follow-up points to @DuncanChapple

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What do technologies do in organisations?

  • 1. Duncan Chapple WHAT DO TECHNOLOGIES DO IN ORGANISATIONS? October 14 What do technologies do? @DuncanChapple 1
  • 2. Comparison of three views Shared critical view of the managerial view Advocates of starting from ‘as is’, rather than ‘to be’ Ciborra • Management approach focusses on control • Infrastructures act in themselves • 2000 Crabtree et al • BPR misses the real world • Use ethnography to map reality • 2001 Kallinicos • ERP aims to unify the organisation • Human control is limited • 2004 Common focus on large-scale corporate IT systems October 14 What do technologies do? @DuncanChapple 2
  • 3. Claudio Ciborra reviews the managerial literature “THE CONTROL APPROACH DOES NOT ALWAYS WORK” October 14 What do technologies do? @DuncanChapple 3
  • 4. ‘Managerial’ viewpoint Unoriginal approaches in cases studied, sharing: • Interweaving of the physical infrastructure and the processes and software that support BPR • Processes frozen into the infrastructure • Clearly marked pyramids of technologies • Varying reach and scope: • Utility: cost efficient • Dependence: core processes • Enabling: new processes • Strategic alignment of IT with the business October 14 What do technologies do? @DuncanChapple 4
  • 5. Two ‘managerial’ styles Normative approaches IT “portfolio management” • Investing in infrastructure, systems, technologies and applications • Balancing risk to generate value • Analyse, transform and envision • Typically based on business maxims • ‘relentless cost reduction’ • ‘continuous innovation’ Management by deals Accounts for 50% of cases Deals to balance short-term needs and powerful groups • A free market for infrastructure formation • Uneven development of infrastructure • Supports systems that are: • Ineffective • Utility • Dependent • … but not Enabling October 14 What do technologies do? @DuncanChapple 5
  • 6. Problems identified in cases We regard the geometrical models as a superstructure world, as outcomes of an idealisation process The socio-technical everyday • Rigid alignment or flexibility? • Bricolage (1996) • What is infrastructure? • What are the boundaries? • Independent actors abound • Institutions, not just ‘services’ No development from scratch • What pre-exists influences design of the new • ‘Open’ and ‘closed’ systems both pre-exist • IS research uses rhetoric • Tinkering not strategic alignment ‘De-worlded’ managerialism fails • Strategy and technology drift apart • Alignment is hard to implement • Leadership is missing • Technology drifts out of control October 14 What do technologies do? @DuncanChapple 6
  • 7. What is observed in the cases, but absent in managerialism? Caring actors Hospitality: coping with ambiguity Liquid portfolio? Asset synergy! Cultivation: tensions + resources  innovation ‘Agendas’ versus the infrastructure Strategy emerges from implementation Align the human and non-human components Make the double loop real October 14 What do technologies do? @DuncanChapple 7
  • 8. Bottom line:- “THE CONTROL APPROACH WORKS ONLY WHEN DENIED” October 14 What do technologies do? @DuncanChapple 8
  • 9. Andy Crabtree et al “BPR IS INADEQUATE FOR THE PURPOSE” October 14 What do technologies do? @DuncanChapple 9
  • 10. BPR & Quickmaps Business Process Reengineering • In 2001, a popular analytical solution for the generation of process requirements for builders of systems focussed on customer value • Maps obscure human work processes • ‘as-is’ maps are transformed into ‘to-be’ maps October 14 What do technologies do? @DuncanChapple 10
  • 11. BPR fails in practice. Case study field notes • Managers want models to best reflect their own staff’s activity • Quickmaps don’t describe it • However, realised processes are contingent • Complex and negotiated • Trading effort for favourability • Based not on optimal procedures but on adequate relationships between actors Explicating processes • Ethnography makes sociality visible • Explicating the social organisation of work shows ‘what is really going on’ • Thus can show how to resolve problems • Seeing the social world from participants’ viewpoints • Recognisable and corrigible • Available to design October 14 What do technologies do? @DuncanChapple 11
  • 12. Bottom line:- “ETHNOGRAPHY MAY BE COMPLIMENTARY TO BPR” October 14 What do technologies do? @DuncanChapple 12
  • 13. Jannis Kallinicos “ERP IS A TECHNOLOGY OF REGULATION NOT INNOVATION” October 14 What do technologies do? @DuncanChapple 13
  • 14. Procedural visions of ERP and human agency Methods & tools for managerialism Double binds that produce drifts Implementation-focussed literature overlooks a lot • Reconstruction of the ecology of micro-tasks • No isolated acts with ERP • Little space for behaviour • Managerial literature bypasses the complexities • Side-effects produce unimagined directions • Integration also undermines • Implications for human work • Interaction with outside systems • Organisations are not made of functions and procedures October 14 What do technologies do? @DuncanChapple 14
  • 15. Impact on organisational choices Functional prerequisites Huge level of procedural specification • Core and support processes are performatively embedded in ERP systems • Practise is disembodied • ERP look inwardly, to produce manageability External adaptation Responsiveness to the environment • Procedures are inadequate and need modification • ERP hinders humans’ need to frame situations, inhibiting learning • Organisations lose innovation and learning October 14 What do technologies do? @DuncanChapple 15
  • 16. Bottom line:- “ERP PRIVILEGES PROCEDURE OVER LOCAL KNOWLEDGE” October 14 What do technologies do? @DuncanChapple 16
  • 17. Resources Reading • Ciborra, C. (2000). From control to drift : the dynamics of corporate information infastructures / Claudio U. Ciborra [and others], Oxford : Oxford University Press, 2000. • Crabtree, A., M. Rouncefield and P. Tolmie (2001). "'There's something else missing here': BPR and the Requirements Process." Knowledge & Process Management 8(3): 164-174. • Kallinikos, J. (2004). Deconstructing information packages, Emerald. 17: 8-30. Bricolage • Ciborra, C. U. (1996). "The Platform Organization: Recombining Strategies, Structures, and Surprises." Organization Science 7(2): 103-118. October 14 What do technologies do? @DuncanChapple 17
  • 18. Discussion Follow-up points to @DuncanChapple