This was a presentation before the Michigan Association of Community Colleges on how to respond to a crisis and what to do before their campus ever has a crisis.

1. Is my child safe on your campus? Vulnerability, risk and opportunity June 15, 2007 C aponigro P ublic R elations Inc. www.caponigro.com

6. The Unabomber “Ted Kaczynski ”

21. Is my child safe?

23. Jeff Caponigro’s crisis-management steps: Step 1

42. Categories of a Crisis Case Studies Examples Severity Level 3 2 1 2006 Duke Lacrosse Team A government intervention Allegation of impropriety Mismanagement of funds A situation that requires thoughtful implementation of the crisis communications strategy Michigan State University – 2003 Basketball Finals loss A traffic accident Protest An emergency requiring assistance from first responders but no evacuation is necessary Hurricane Katrina 2007 Shootings at Virginia Tech Natural disaster Lab explosion Fire Environmental accident Shooting An extreme emergency requiring evacuation of facilities or areas of the campus and assistance from first responders

43. Jeff Caponigro’s crisis-management steps: Step 2

46. Unstable student/faculty Violence on campus Increase of crime on campus Negative media coverage, decline in enrollment Complaints of discrimination Protests, negative media coverage Elderly dean or professor Untimely death or serious injury Ignored advice from attorneys, Fines or penalties, negative media coverage, accountants or tax consultants loss of credibility / trust Sloppy environmental procedures Fines or penalties, expensive lawsuits, loss of credibility / trust Troops starting to return home Infusion of students at end of deployment Down economy Overcrowding Increased multiculturalism on campus Harassment or discrimination on campus No crisis-management plan Mismanaged crisis, negative media coverage, damaged reputation Warning Potential crisis

48. Jeff Caponigro’s crisis-management steps: Step 3

50. Case Study In the wake of the recent Virginia Tech shootings, you took a closer look at the make-up of your students only to learn that 22 percent have a diagnosed mental illness, ranging from ADD to schizophrenia, depression and test anxiety.

51. Jeff Caponigro’s crisis-management steps: Step 4

53. Case Study Professor Paulson is a well-loved professor of writing. He has been a professor for over 30 years and consistently voted as the most-liked teacher. One day, a forensics student was conducting some research only to learn that Professor Paulson is actually Professor Pierson – a registered sex-offender in another state.

54. Jeff Caponigro’s crisis-management steps: Step 5

60. Case Study To close an estimated $800-million gap in the state budget, institutions of higher education will not receive the level of funding they expected in previous years. In addition, with a stagnant economy alumni donations are down and the colleges cash reserves are quickly being depleted. The college is left little choice to increase tuition, and charge for ancillary services, colleges are left to cut programs and students are forced to increase their student loans.

62. Jeff Caponigro’s crisis-management steps: Step 6

65. Jeff Caponigro’s crisis-management steps: Step 7

74. Questions “ There can’t be a crisis next week … my schedule is already full.” -- Henry Kissinger

75. Daniel Cherrin (248) 355-3200 [email_address] C aponigro P ublic R elations Inc. www.caponigro.com

76. Case Study No. 1 The library is populated by students day and night. Some leave their bags at a table while they go to lunch or meet in a study group. On this particular day, a student’s backpack sits untended for three hours, until someone notices a phosphorous smell emerging from it.