It is inefficient for shoppers to use traditional search methods for online shopping. The lack of a comprehensive store directory (caused by the limits of SEO) and the lack of deal integration (which should include coupons, sales and discounted shipping offers) fails to provide consumers with the necessary information needed to make informed purchase decisions.

1. Online Shopping
&
The Problems of Search

2. Shopping online should
be convenient

3. So why is it so hard?

4. The answer lies in “the search”
It’s just not efficient

5. A typical
online shopping experience
Case-in-point:

6. You think of something to buy
A new pair of
shoes!

7. You search
shoes

8. You get

9. Which translates into
31
links
of which…
5
Are articles
about shoes
2
Are “best of” local
shoe store lists
1
Is a YouTube
video for a song
called “Shoes”
23
Sell shoes

10. Of those 23 stores,
23
- 4Which means
there are
really only…
… of which
11 are
paid ads
4 are duplicates
19stores

11. I know what you’re thinking…
“Don’t search shoes!”
Tell that to the
550,000
people who search “shoes”
every month

12. Hopefully, you’re good at synonyms
shoe stores
sites for shoes
sandals
flat shoes
strappy flat shoes
shoes for summer

13. Each new search term
New & different store results

14. And how do I
know I’m
not missing
a great store?
So which
search terms
should I use?
How many
online shoes stores are
there anyway?

15. shoes
You don’t.
No idea.
Who knows?
Who said SEO wasn’t fun?

16. Maybe search by pictures?

17. Pictures
are fun…
…. but some of
these shoes are
sold at stores
you’d never
shop. EVER.

18. Buying decisions are made
based on a
store’s brand & reputation
as much as the
product & price

19. So, what to do?
What’s a site you know?
Think. Shop. And buy that perfect pair.Type.
One you like? One you trust?

20. WAIT. Is that an…
They wouldn’t have a coupon box
if there wasn’t a coupon
Empty coupon box?
Apply
code
Would they?!

21. Open new window
Search “coupon codes”

22. You’re kidding, right?!

23. No wonder Amazon is so big

24. This
is
why
we
built

25. 1 site
8000+ stores
No ads
Organized by category
No synonyms required
No SEO
1 search

27. Go ahead. Search “shoes”.

29. Any keyword Any category
All stores

30. 317
Sell
women’s shoes
184
Sell
men’s shoes
F.Y.I.
556
Stores sell shoes online
Of those…

31. And those coupon codes?

32. Just click the “All Deals” tab
See which stores have a coupon,
sale or shipping deal

33. Want only sales?
We thought of that, too.
A combo?

34. 111
Coupons at
women stores
101
Sales at men’s
shoe stores
Another F.Y.I.
325of 556
online shoe stores have a deal
Of those, there are…
68
Shipping deals at
kid shoe stores
21
Coupons at athletic
shoe stores

35. So
what’s
a
synonym for
“efficient
online
shopping”?

36. www.totefish.com