7. Competitor Email Newsletter Tracking
Registered in EU countries when the newsletter appeared different to the one being used in the UK
E-mail
Registration Distinctiveness of webpage and/or the Yes, for all cars/model they sent a similar
Manufactures Date Positioning request format page follow-up letter fewor/follow after
Thanks seconds up Frequency Received August September October November December
For every car/model you can signed for registration. No title in the heading but my
1 Alfa Romeo 13-Jul 2007 No title specified e-newsletters. on sale for EUR 5.8
Owned by Ford US, now name Weekly
Audi Experience: welcome to the World of Audi billion. News for models/categories, but not an
2 Audi 13-Jul 2007 UK e-Newsletter system. NO. NO
Thank you displayed on a new website
3 BMW 13-Jul 2007 No title General enquires page
General info plus detailed info on current car Thank you displayed on a new website
4 Chevrolet 13-Jul 2007 No title and time for purchasing a new one page
Just imagine what Citroën can do for you,
5 Citroen 13-Jul 2007 displayed in all pages No e-Newsletter Anonymous follow-up letter NO
6 Fiat 13-Jul 2007 No title Only name and e-mail No NO
Personalised (name) thank you displayed
7 Ford 13-Jul 2007 Feel power of dreams: Explore/Feel; you can Name, e-mail and date of purchasing
The the difference on a new website page title and
Follow-up letter with my
read press and clients comments, plus adding surname; company logo and signature by
8 Honda 13-Jul 2007 yours In the feedback page Mr. follow-up letter, but thank
No Joe
acknowledge sooner after registration
9 Lexus 13-Jul 2007 No title Only name and e-mail with name and surname
10 Mazda 13-Jul 2007 No title
They want the car registration number,
11 Mercedes-Benz 13-Jul 2007 Discover the passion No e-Newsletter and very detailed format
12 Mitsubishi 13-Jul 2007 No title No e-Newsletter No NO
Anonymous thanks letter, with the details of
13 Nissan 13-Jul 2007 Keep in touch the nearest car dealer. Anonymous follow-up letter
They have an Online magazine plus
14 PEUGEOT 13-Jul 2007 No title newsletter No
Anonymous follow-up letter, but
immediate thanks follow-up with my title
15 Porsche 13-Jul 2007 Dialogue detailed form and surname (website re-direction page)
16 Renault 13-Jul 2007 Renault ECO2 Only name and time of purchasing No
No e-Newsletter, but you have to register to
17 SEAT 13-Jul 2007 Driven by passion/Auto emocion read current and past news No NO
18 Skoda 13-Jul 2007 No title General contact form Anonymous follow-up letter
19 Smart 13-Jul 2007 Rediscover the city/Smart World No e-newsletter No NO
20 Suzuki 13-Jul 2007 Experience the world of Suzuki No e-newsletter NO
Follow-up letter with my title and NO
surname; company logo and signature by
21 Toyota 13-Jul 2007 One day detailed form the Marketing manager Quarter
22 Volvo 13-Jul 2007 No title Only name and e-mail No
23 VW 13-Jul 2007 No title detailed form Page link with the 10th nearest retailers
All wanted detailed information regarding my address and time of purchasing my new car, but Fiat and Ford (only name and e-mail address).
Renault is the only one with RSS.
Honda UK: the web page may be sent to a friend
8. Competitor Broc hure Download Trac k ing
Registered interest in UK as these templates are often used in EU
Features of the specific
Manufactures Date registered Positioning webpage Content Thanks or/follow up Expected delivery Date of Delivery August September October November December
48 hours - need to be After 3 days by mail,
1 Alfa Romeo 16-Jul 2007 No title Detailed format Detailed Format End with car's video contacted by local dealer no contacting yet
Audi Experience: welcome to No detailed format for Immediate downloading or BMW MINI: mobile
2 Audi 16-Jul 2007 the World of Audi UK immediate downloading No special content No 5 days by post text confirming the
No detailed format for Immediate e-mail back: Immediate on web, with brochure was sent,
3 BMW 16-Jul 2007 No title immediate downloading No special content No surname, nearest
title, Immediate and surname,
client's title plus call after
dealer, contact information plus info on test driver,
4 Chevrolet 16-Jul 2007 No title Semi-detailed format No special content and much more nearest dealer, and others
Just imagine what Citroën can Anonymous website and
5 Citroen 16-Jul 2007 do for you Semi-detailed format No specialwith three options: e-mail thanks
Micro site content
No detailed format for brochure downloaded, book a Immediately for all
6 Fiat 16-Jul 2007 No title immediate downloading test driver, and help Immediate new thanks model/car
The power of dreams: Explore/ No information required for e- webpage with title,
7 Ford 16-Jul 2007 Feel the difference press and downloading
Feel; you can read No special content No
surname and expected Immediate
clients comments, plus adding No format, but immediate delivery: plus follow-up
8 Honda 16-Jul 2007 yours download No special content personalised e-mail for Immediate online
downloading specific car/
9 Lexus 16-Jul 2007 No title Semi-detailed format No special content model Immediate
10 Mazda 16-Jul 2007 No title
11 Mercedes-Benz 16-Jul 2007 Discover the passion Detailed format No special content NO No detailed
No information required for e-
12 Mitsubishi 16-Jul 2007 No title downloading No special content No Immediate 3 days by mail
13 Nissan 16-Jul 2007 Keep in touch Detailed format No special content No Website not working 4 days by mail
No detailed format for
14 PEUGEOT 16-Jul 2007 No title immediate downloading No special content No Immediate 3 days by mail
15 Porsche 16-Jul 2007 Dialogue Detailed format No special content No
16 Renault 16-Jul 2007 No title Semi-detailed format No special content No No detailed
Driven by passion/Auto
17 SEAT 16-Jul 2007 emocion Semi-detailed format No special content No No detailed 4 days by mail
7 days by mail, plus
18 Skoda 16-Jul 2007 No title Semi-detailed format No special content No No detailed follow-up call
Rediscover the city/Smart
19 Smart 16-Jul 2007 World Semi-detailed format No special content No No detailed
Anonymous website 7 days by mail, plus
20 Suzuki 16-Jul 2007 Experience the world of Suzuki Detailed format No special content thanks Few days by post follow-up call
21 Toyota 16-Jul 2007 One day No detailed format No special content No No detailed
22 Volvo 16-Jul 2007 No title No detailed format No special content No No detailed
23 VW 16-Jul 2007 No title No detailed format No special content No No detailed
All wanted detailed information regarding my address and time of purchasing my new car, but Fiat and Ford (only name and e-mail address).
Renault is the only one with RSS.
Honda UK: the web page may be sent to a friend
9. Competitor Brochure Download Tracking
Registered interest in UK as these templates are often used in EU
Features of the specific
Manufactures Date registered Positioning webpage Content Thanks or/follow up Expected delivery Date of Delivery August September October November December
48 hours - need to be After 3 days by mail,
1 Alfa Romeo 17-Jul 2007 No title Detailed format Detailed Format End with car's video contacted by local dealer no contacting yet
Audi Experience: welcome to No detailed format for Immediate downloading or BMW MINI: mobile
2 Audi 17-Jul 2007 the World of Audi UK immediate downloading No special content No 5 days by post text confirming the
No detailed format for Immediate e-mail back: Immediate on web, with brochure was sent,
3 BMW 17-Jul 2007 No title immediate downloading No special content No surname, nearest
title, Immediate and surname,
client's title plus call after
dealer, contact information plus info on test driver,
4 Chevrolet 18-Jul 2007 No title Semi-detailed format No special content and much more nearest dealer, and others
Anonymous website and
5 Citroen 17-Jul 2007 Just imagine what Citroën can do for you
Semi-detailed format No specialwith three options: e-mail thanks
Micro site content
No detailed format for brochure downloaded, book a Immediately for all
6 Fiat 17-Jul 2007 No title immediate downloading test driver, and help Immediate new thanks model/car
No information required for e- webpage with title,
7 Ford 17-Jul 2007 Feel the difference downloading No special content No
surname and expected Immediate
No format, but immediate delivery: plus follow-up
8 Honda 17-Jul 2007 The power of dreams: Explore/Feel; you can read press and clientsspecial content adding yours
download No comments, plus personalised e-mail for Immediate online
downloading specific car/
9 Lexus 17-Jul 2007 No title Semi-detailed format No special content model Immediate
10 Mazda 17-Jul 2007 No title
11 Mercedes-Benz 17-Jul 2007 Discover the passion Detailed format No special content NO No detailed
No information required for e-
12 Mitsubishi 17-Jul 2007 No title downloading No special content No Immediate 3 days by mail
Mitsubishi 17-Jul 2007 Keep in touch Detailed format No special content No Website not working 4 days by mail
No detailed format for
13 Nissan 17-Jul 2007 No title immediate downloading No special content No Immediate 3 days by mail
14 PEUGEOT 17-Jul 2007 Dialogue Detailed format No special content No
15 Porsche 17-Jul 2007 No title Semi-detailed format No special content No No detailed
Driven by passion/Auto
16 Renault 17-Jul 2007 emocion Semi-detailed format No special content No No detailed 4 days by mail
7 days by mail, plus
17 SEAT 17-Jul 2007 No title Semi-detailed format No special content No No detailed follow-up call
Rediscover the city/Smart
18 Skoda 17-Jul 2007 World Semi-detailed format No special content No No detailed
Anonymous website 7 days by mail, plus
19 Smart 17-Jul 2007 Experience the world of Suzuki Detailed format No special content thanks Few days by post follow-up call
20 Suzuki 17-Jul 2007 One day No detailed format No special content No No detailed
21 Toyota 17-Jul 2007 No title No detailed format No special content No No detailed
22 Volvo 17-Jul 2007 No title No detailed format No special content No No detailed
17-Jul 2007 Wilkommen bei Volkswagen Same Flash platform in Yes, newsletter (name, title Not yet
23 VW Western EU and e-mail and address) Immediate
All wanted detailed information regarding my address and time of purchasing my new car, but Fiat and Ford (only name and e-mail address).
Renault is the only one with RSS.
Honda UK: the web page may be sent to a friend
10. Competitor Email Newsletter Tracking
Registered in EU countries when the newsletter appeared different to the one being used in the UK
Expected
Country of Yes, for all cars/model they sent a similar Frequency
Manufactures Registration Website Positioning Featurs of the specific webpage follow-up letter few or/follow after
Thanks seconds up Receiving August September October November December
registration. No title in the heading but my
1 Alfa Romeo Italy www.alfaromeo.it Same as UK web site Semi-detailed newsletter name Weekly
2 Audi Germany www.audi.de Wilkommen bei Audi Deutschland Semi-detailed newsletter Yes, E-NEWSLETTER Weekly
Thank you displayed on a new website
3 BMW Germany www.bmw.de NO General enquires page Weekly
Title, name, surname, e-mail address and Thank you displayed on a new website
4 Chevrolet Germany www.chevrolet.de No title, same online platform in Western EU Telephone number are basic requirements. page Weekly
No special website title, but a
sponsoring/promotional movie in the Not detailed personal format, but focused on
5 Citroen France www.citroen.fr homepage time of purchasing Anonymous follow-up letter Weekly
My Garage: a special customised webpage
where saving the personalised car of your
dream; the customised car might also be
directly sent to the nearest retailer for an
instant order; a special e-mail system inform A customised e-mail confirming the
Milestone movie Fiat/Italy linking the company the client of MOT date, car taxes, registration process, plus a link for cancel
6 Fiat Italy www.fiat.it to the national community. insurances... it Weekly
similarities in the platform. Name, title and e-
7 Ford Germany www.ford.de Feel the difference mail address required Weekly
HONDA ES FLASH TECHN. Honda policies: 6
diverse websites development according to
The power of dreams: Explore/Feel; you can geographical areas - GE+NL+BE; ES+FR+PT;
read press and clients comments, plus adding SE+NO+DK; FI (Scand + movie banner); EI Name and e-mail; Anonymous thanks
8 Honda ES/FR/PT www.honda.es yours (good), Italy (less tech). letter opening webpagethank
No follow-up letter, but Weekly
acknowledge sooner after registration
9 Lexus France www.lexus.fr No special website title. Same FLASH platform in Western Europe with name and surname No express
10 Mazda
No special website title, but a
sponsoring/promotional movie in the
11 Mercedes-Benz Germany www.mercedes-benz.de
homepage No e-Newsletter No follow-up NO
12 Mitsubishi No e-Newsletter No NO
13 Nissan Germany www.nissan.de Shift Convention Same FLASH platform in Western Europe Anonymous follow-up letter Weekly
14 PEUGEOT France www.peugeot.fr Pour que l'automobile soit toujours un plaisir Yes E-Newsletter, Anonymous thanks letter
follow-up letter, but Weekly
immediate thanks follow-up with my title
15 Porsche Dialogue detailed form and surname (website re-direction page) Monthly
16 Renault France www.renault.fr Createur d'Automobiles Only name and time of purchasing No Weekly
No e-Newsletter, but you have to register to
17 SEAT Driven by passion/Auto emocion read current and past news No No
18 Skoda www.skoda.de General contact form Anonymous follow-up letter Monthly
19 Smart EU www.smart.com Rediscover the city/Smart World No e-newsletter No NO
20 Suzuki Experience the world of Suzuki No e-newsletter
Same Flash plathform for FR, GE, SE, FI, DK, NO NO
BE AND PT; less technological for ES, NO; ad No-Newsletter in the FR site, YES in the
21 Toyota France www.toyota.fr Today, Tomorrow Toyota hoch but even less tech. for UK, EI and IT German version Quarter
22 Volvo Only name and e-mail No No detailed
23 VW Germany www.volkswagen.de
Wilkommen bei Volkswagen Same Flash plathform in Western EU Yes, newsletter (name, title and e-mail) Weekly
All wanted detailed information regarding my address and time of purchasing my new car, but Fiat and Ford (only name and e-mail address).
Renault is the only one with RSS.
Honda UK: the web page may be sent to a friend
11. Web activity to note
Date Market Company URL Description Opportunity for Mazda Screenshot
Very interesting use of
technology: users can
download the ad directly on
their mobile phone. It might
Free Mobile be a way for lunching new
download in a model utilizing clients'
2:07:07 AT Renault from AdRelevance Banner information. http://ads2.netcrawling.com/banners/07/07/02/520/917084_1183327801630_flash_1824ec843f65e29837bff10185407bb83/banner.html
Very nice overlay, it
- US Toyota Overlay
www.eyeblaster.com captures users attention. http://www.eyeblaster.com/newsletter/archive/07/july/demos/Toyota/start.htm
Interesting use of viral
Viral Marketing. marketing: how laptops
Slapstick humour react near the new Nokia http://jealouscomputers.com/footage.php?
27:07:07 US Nokia http://jealouscomputer.com
works mobile. lang=uk_en
23:07:07 IT Fiat Punto http://www.fiatpunto.it
Flash Game Fiat Punto Flash Game http://www.fiatpunto.it/ENG/default.asp
Cool in-video advertising on
YouTube. It can be
switched off with a click, or
7:08:07 US Sony Picture Scroll adv seen up the music videos. http://www.freshcreation.nl/comments.php?id=1201_0_1_0_C
Interesting use of
technology. The user can
select his/her specific radio
program among selective
7:08:07 US Coca Cola www.coca-cola.comExpand Adv genres http://www.music.coca-cola.com/flash/html/ccmn_player_undock.html?locale=en_US&mode=undock
12. The user can play,
download stuff and see
Commercial, game commercial. Interesting
7:08:07 US Coca Cola www.coca-cola.comand download example of interactivity http://www.coca-cola.com/template1/index.jsp?locale=en_US&site=../downloads/downloads.html
Coca Cola,
Second Life Very interesting use of
competition, technology. It's a call for
videos displayed new designers, and their job
7:08:07 Coca Cola www.coca-cola.com youTube
on will be see on youTube. http://www.virtualthirst.com/
Call for new artists, which
Pepsi Competition, may see their jobs
7:08:07 US Pepsi Cola USA www.pepsi.com new face of art displayed on Pepsi website http://www.newfaceofart.com/index.html?or=pw.377
7:08:07 US Pepsi Cola USA www.pepsi.com Pepsi and Dodge Autoshow and Concert http://www.pepsistreetmotion.com/?or=pw.377
Interesting use of
technology. Users
described their own
Smirnoff Experience
Smirnoff uploading videos on
Experience on YouTube. The best one win
1:07:07 US Smirnoff www.youtube.com/contest
youTube a world trip. http://www.youtube.com/contest/SmirnoffExperience
13. Monthly Keywords Tracking
Keywords used in Automotive Online Search by Engine and Country, July 2007
Country Key Words Engines Nb of Advertisers Number of campaigns Number of banners
1 AT Cars Altavista 1 1 4
AT Information Altavista 1 1 2
AT Total Total Search 2 2 6
2 BE Cars Altavista 8 8 13
BE Cars Google 1 1 2
BE Cars Skynet 1 1 5
BE Cars - FR Altavista 9 9 14
BE Cars - FR Google 1 1 3
BE Cars - FR Skynet 2 2 5
BE Auction Skynet 2 2 5
BE Information Altavista 1 1 2
BE Total Total Search 25 25 49
3 DK Cars Altavista 1 1 1
DK Cars Eniro 5 6 10
DK Cars Google 1 1 1
DK Total Total Search 7 8 12
4 FR Cars Altavista 11 11 25
FR Cars Google 5 6 8
FR Cars MSN 6 8 28
FR Cars Orange 12 13 26
FR Cars Voila 4 4 7
FR Cars Yahoo 11 14 32
FR Information Altavista 1 1 3
FR Information Orange 1 1 3
FR Information Voila 1 1 1
FR Information Yahoo 1 1 4
FR Total Total Search 53 60 137
5 DE Cars Altavista 1 1 6
DE Cars AOL 6 9 15
DE Cars DINO Online 6 7 17
DE Cars Excite 7 8 14
DE Cars Freenet 2 3 6
DE Cars Google 4 4 4
DE Cars MSN 1 1 4
DE Cars Yahoo 1 1 6
DE Information Altavista 1 1 3
DE Information MSN 1 1 3
DE Information Yahoo 1 1 2
DE Total Total Search 31 37 80
6 IT Recruitment Alice 1 1 1
IT Recruitment Dada - Dada.net Super Eva 1 1 3
IT Recruitment Excite 1 1 2
IT Recruitment Tiscali 2 2 3
IT Cars Altavista 12 13 29
IT Cars Dada - Dada.net Super Eva 9 9 30
IT Cars Excite 8 10 27
IT Cars Google 2 2 6
IT Cars Il Trovatore 1 1 1
IT Cars MSN 10 10 17
IT Cars Tiscali 15 16 53
IT Cars Yahoo 11 13 24
IT Beauty Alice 1 1 3
IT Beauty Altavista 1 1 1
IT Beauty MSN 1 1 1
IT Beauty Yahoo 1 1 1
IT Woman Alice 1 1 4
IT Woman Altavista 1 1 1
IT Woman MSN 1 1 1
IT Woman Yahoo 1 1 1
IT Euro Il Trovatore 1 1 1
IT Game Altavista 1 1 3
IT Game MSN 1 1 1
IT Game Yahoo 1 1 1
IT Job Alice 3 3 4
IT Job Dada - Dada.net Super Eva 1 1 1
IT Job Excite 2 2 3
IT Job Tiscali 2 2 3
IT Offer Alice 2 2 9
IT Offer Altavista 2 2 2
IT Offer Dada - Dada.net Super Eva 1 1 3
IT Offer Excite 2 2 6
IT Offer MSN 2 2 2
IT Offer Tiscali 2 2 7
IT Offer Yahoo 2 2 2
IT Health Alice 1 1 3
IT Travel Alice 1 1 2
IT Travel Excite 1 1 1
IT Travel Tiscali 1 1 2
IT Total Total Search 110 116 265
7 NL Cars Excite 7 8 61
NL Cars Google 1 1 1
NL Cars Vinden 3 3 3
NL Total Total Search 11 12 65
8 NO Cars Google 4 4 8
NO Cars MSN 1 1 2
NO Cars Yahoo 1 1 2
NO Credit Google 1 1 3
NO Total Total Search 7 7 15
9 PT Cars Google 1 1 1
PT Auction Google 1 1 1
PT Total Total Search 2 2 2
10 ES Cars Altavista 2 3 4
ES Cars Excite 7 9 27
ES Cars MSN 3 4 8
ES Cars Ya.com 2 2 2
ES Cars Yahoo 6 8 13
ES Distribution Excite 1 1 4
ES Game Altavista 1 1 2
ES Game MSN 1 1 2
ES Game Yahoo 1 1 4
ES Tourism Altavista 1 2 2
ES Tourism Excite 1 1 1
ES Tourism MSN 1 2 2
ES Tourism Yahoo 1 2 3
ES Total Total Search 28 37 74
11 SE Cars Altavista 5 5 6
SE Cars Google 3 4 7
SE Total Total Search 8 9 13
12 CH Cars Altavista 1 1 3
CH Cars Bluewin 8 11 25
CH Cars Google 1 1 1
CH Cars search 2 5 12
CH Cars/Auto Altavista 1 1 2
CH Cars/Auto Bluewin 4 5 6
CH Cars/Auto search 2 5 10
CH Enchere Bluewin 5 7 11
CH Enchere Google 1 2 2
CH Enchere Search 3 7 14
CH Education Altavista 1 1 2
CH Information Altavista 1 1 2
CH Information Bluewin 1 1 1
CH Total Total Search 31 48 91
13 UK Economy MSN 1 1 4
UK Economy Tiscali 1 1 2
UK Cars Altavista 9 13 25
UK Cars Google 3 3 15
UK Cars MSN 5 10 26
UK Cars Tiscali 9 9 22
UK Cars Yahoo 11 16 26
UK Renting Tiscali 1 1 2
UK Total Total Search 40 54 122
14. HOW TO
ONCE A MONTH
Screen homepage teaser of competitor's key set for key markets. Any new interesting communication activities to be added to
the specific worksheet. This screening should try to document all related activities (integrated campaigns) in other channels as
well.
The key set of competitors is marked yellow in the list of worksheets.
Key set of markets: Germany, UK, Italy, Spain, France
Task rotating in the AM team
ONCE A QUARTER
The monthly screening will be enhanced to the complete competitors set (grey marked worksheets)
Task rotating in the AM team
2007
DOCUMENTATION Key set Key set Whole set Key set Key set Whole set
Brand Pan-eurpoean platform? July August September October November December
yes, but not consistent across
Alfa Romeo main markets
Audi yes
BMW yes
Chevrolet yes
Citroen no
Fiat yes
Ford yes
yes, but not consistent across
Honda main markets
Lexus yes
Mercedes-Benz yes
MINI yes
Mitsubishi not sure
Nissan yes
yes, but not consistent across
PEUGEOT main markets
Porsche yes
SEAT yes
yes, but not consistent across
Skoda main markets
Smart yes
Suzuki no
yes, but not consistent across
Toyota main markets
Volvo yes
yes, but not consistent across
VW main markets
15. Alfa Romeo Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Intersting example of how to
target the female audience.
Own videos can be post, as
well as messages. It's a kind of
Website for car section complete online community. Maybe we
in flash. Very creative showroom can push Mazda in changing
23:07:07 Italy Website Basic online website http://www.alfaromeo.it/cgi-bin/pbrand.dll/ALFAROMEO_ITALIA/alfaedonna/alfaedonna.jsp
entry and car selection. its only male target market.
The video clearly highlights all
Microsite in flash for the lunch of car's characteristics, it's quite
the New Spider. The message: emotional and dynamic. It's an
Microsite in Flash for the lunch design, speed and style is emotional way to lunch a new
31:07:07 UK Microsite of the new Spider http://www.alfaromeo.co.uk/spider/
confirmed. car.
From May Interesting use of technology
to 1.07.07 DE Banner Online Advertising from AdRelevance Banners in flash. for background movement. picture of banner http://www.alfaromeo.it/cgi-bin/pbrand.dll/ALFAROMEO_ITALIA/home.jsp?BV_UseBVCookie=no http://www.alfatest.de/spiel.php
16. Audi Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Intersting example of a
emotional car showroom entry
Website for car section complete page. Support the sober
in flash. Quite static showroom for mazda showroom entry pages
car selection, but it starts with a and car selection through
video underlighting the car emotional and more brand-
features: sport, freedom and representative redesign of this
23:07:07 DE Website Basic online website www.audi.de stability area.
Intersting example of a
emotional car showroom entry
page. Support the sober
mazda showroom entry pages
Website for car section complete and car selection through
in flash. Also in the UK version, a emotional and more brand-
http://www.audi.co.uk/audi/ video is in evidence, but this one representative redesign of this
31:07:07 UK Website Basic online website uk/en2.html has graphics. area.
Not very emotional car
showroom entry page, but the
interactive TV (info on new
cars, special events, and
more) is a very interesting
Website for car selection in flash, example of how to promote a
not very dynamic apart from the stylish car in a very stilist
23:07:07 DE Website Interactive TV http://tv.audi.de/ upper screen. environment (design show).
17. BMW Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Website for car section complete Very sober car showroom entry
in flash. Very static showroom page. The message is
entry and car selection. changing, and environment
Interesting the "green message": issues are becoming more and
30:07:07 UK Website Basic online website http://www.bmw.co.uk/bmwuk/homepage/much fun to waste".
Energy is too more relevants.
BMW Interactive TV for promoting
new cars, special features and Intersting example of
http://www.bmw.de/de/de/i events sponsored by BMW, such promoting a car in different
07.06.07 DE Website Basic online website ndex_highend.html as operas. environments (operas, …)
Again, in another market (NL)
the message is changing: low
From 06/07/2007 Banner29/07/2007 => 24 days
NL until Brand from AdRelevance Not very dynamic banner Flash CO2 emissions! http://www.bmw.nl/nl/nl/index_narrowband.html
From 04/07/2007 Banner29/07/2007 => 26 days
AT until Brand from AdRelevance Flash Banner Car showroom in a banner. http://derstandard.at?ressort=autointra1
18. Honda Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Intersting example of a
emotional car showroom entry
page. Support the sober
mazda showroom entry pages
and car selection through
Website for car section complete emotional and more brand-
in flash. Very creative showroom representative redesign of this
07.06.07 Italy Website Basic online website http://www.honda.it/car/content/index.fsp?fullscreen=true
entry and car selection. area.
Website espressively dedicated The Japanese website is a
to Honda cars owners, kind of Honda owners
http://www.honda.co.jp/ma community, interaction, news, community centre: info,
27:07:07 JP Website Interactive online website gazine/ ect . . . pictures, news , events . . .
In the Japanese website I have
found this interesting page
espressively dedicated to its
Website for car section complete female audience. Again a
in flash. Very creative showroom shifting towards a different
30:07:07 JP Website Interactive online website http://www.honda.co.jp/woman/ and car selection.
entry target markets.
Challages: see how quick you
can change the tyre, and you
may win a day with the Honda
F1 teams. It creates emotional
feeling, expectations and of
course desire. But the
marketing message, more than
4:07:07 UK Banner Channel 4/Brand from AdRelevance Very dynamic flash banner the banner! http://www.channel4.com/entertainment/games/advertorial/hondamentalism/
It's very nice because it's
interactive. In addition, they
are using a kind of emoticons
and I read somewhere that in
the UK also city managers are
chatting using them. Maybe we
can also create special
23:07:07 UK Banner Brand from AdRelevance Very dynamic flash banner emoticons to be downloaded! http://www.honda.co.uk/car/s2000lb
19. Nissan Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Intersting example of a
emotional car showroom entry
page. Support the sober
mazda showroom entry pages
and car selection through
Website for car section complete emotional and more brand-
in flash. Very creative showroom representative redesign of this
23:07:07 UK Website Basic online website www.nissan.co.uk entry and car selection. area.
Here, on the top left of the
screen, a video may be
downloaded. In the Japanese
site the "green message" is
quite undelighted. Maybe we
Website for car section complete should started looking to
in flash. Very creative showroom different messages for
07.06.07 JP Website Basic online website www.nissan.co.jp entry and car selection. promoting Mazda.
20. Toyota Web activity to note
Date Market Media Type of communication activity URL Description Opportunity for Mazda Screenshot
Intersting example of a
emotional car showroom entry
page. Support the sober
mazda showroom entry pages
and car selection through
emotional even though the
Website for car section complete graphic higlights the low
Flash website; graphic used in in flash. Very creative showroom emissions characteristic of
23:07:07 FR Website FR, ES, PT, BE www.toyota.fr entry and car selection. Toyota cars.
Website in Flash. Not really
creative, being developed mainly Intersting example of a joint
for the 50 years anniversary of collaboration with Reuters. All
the Toyota Motor Sport. Indeed, news regarding Toyota, as well
http://www.toyota.co.jp/en/i news can be doanloaded using as Stock Prices are
30:07:07 JP Website Basic online website ndex.html RSS. dowloadable via RSS.
It promotes a trip to Orlando
Banners in flash. Not very (Disney) for all family
6:07:07 UK Banner Brand www.toyota.co.uk creative. members.
