The document provides an overview of retailing and wholesaling. It defines retailing and wholesaling, describes different types of retailers like department stores, supermarkets, and discount stores. It also outlines different types of wholesalers including merchant wholesalers, brokers, agents, and manufacturers' branches. The document discusses key marketing decisions for both retailers and wholesalers.

1. Retailing and Wholesaling Chapter 14

6. BusinessNow 14- ZanyBrainy.com Video Clip ZanyBrainy.com is a click and mortar toy retailer. Click the picture above to play video

7. 14- How is web retailing different? In your opinion, what “works on the web” that won’t work in a typical store? Discussion Question

11. 14- Outlet malls and category complete are popular with consumers

14. 14- Figure 14-1: Retailer Marketing Mix Decisions

15. 14- The product assortment, the services mix, and the store atmosphere are used by retailers to differentiate their business from the competition. Select two retailers from your local area and discuss how each store differs with respect to the three variables above. Discussion Question

19. 14- Mall of America hosts over 520 specialty stores, 49 restaurants, and a theme park

20. Retailing 14- Retailer Communities: Check out Playstation.com Playstation.com

27. 14- Figure 14-2: Wholesaler Marketing Mix Decisions