How to advocate for public service and put a positive focus on your work

1. Putting a Positive Face… YOURS…on Public Service * Lifetime Guarantee Included *

2. A starting point for all of us… How often do you talk about your work to friends, family, & strangers? Rate your readiness to talk about your successes and the value you provide?

4. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

7. Learn from the Pros Chevron campaign tries to balance need for oil with global warming – SF Chronicle 9/28/07 Chevron executives say they know that an advertising campaign, even one this lavish, won't make everyone love them. The company's market research consistently show that some people approve of oil companies and some despise them. "And it doesn't matter what we say - they're going to feel that way," said Helen Clark, Chevron manager of corporate brand and reputation. "But there's a large faction in the middle that really is open." Learn from the Pros

8. Exercise #1: Find out who your friends are

15. Exercise #2 Becoming our own best Ambassadors for public service

16. Thinking about your audiences Courtesy of HollyMinch.com How do we plan for this? What News? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

18. Storytelling: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.

19. Storytelling (or…how not to end up like this)

26. A moment of reflection: Am I telling stories already? What is my favorite granular fact?

27. Exercise #3 Interview a CEMA member & help craft their story

28. Congratulations! You now own your own network & newspaper

31. One thing I learned today…

32. Dan Cohen, Principal Full Court Press Communications [email_address] @DCSTPAUL & @FullCourtPress 510-271-0640