Storytelling - Its not just the why, but its the how

Storytelling – An Essential Tool Community Foundation for San Benito County March 3, 2011

Storytelling without fear? Discuss.

Congratulations! You now own your own network & newspaper

Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc

Let’s Share: Who is the most effective local storyteller? What is it about him/her that is so powerful? Share one of his/her stories.

What is success? How do you get there? ,[object Object],[object Object],[object Object],[object Object]

So…You’re New To This? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Public Speaking Fundamentals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Be Strategic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/

Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking about your audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thinking about your audiences Courtesy of HollyMinch.com What Info? Who Needs to Hear it? List all key audiences In What Format? Note the comm. channel By When? From Whom Do They Need to Hear it?

Storytelling (or…how not to end up like this)

Storytelling – The Importance of Anecdotes ,[object Object],[object Object],[object Object],[object Object],[object Object],Graeme Frost, SCHIP Kid

Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com

Andy Goodman – What makes a good story ,[object Object],[object Object],[object Object],[object Object],More info @ www.agoodmanonline.com

A moment of reflection: Am I telling stories already? What is my favorite granular fact?

Storytelling – Recent Examples ,[object Object],[object Object],[object Object]

Storytelling – Recent Examples ,[object Object],[object Object],[object Object],[object Object]

SAN FRANCISCO CHRONICLE Wednesday, October 8, 2008 Stewardship Council & Conserving PG&E lands

Let’s Share: What is your story? Not sure – let’s ask someone else.

Framing – The SPIN Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Framing – The SPIN Way ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Framing – In Action Preschool for all of California’s children Enormous unnecessary public expenditure OR Wise public investment to improve lives, reduce crime & increase college graduates

The Five Places to Share Your Stories on Social Media To Maximize Impact ,[object Object],[object Object],[object Object],[object Object],[object Object]

www.flickr.com/photos/whiteafrican/3100136010/ New Tools to Share Stories Making Photos/Videos Available with Flip Cameras, Twitpic, & Flickr

Take Pictures – Define the Images & Discussion ,[object Object],[object Object],[object Object]

Record It! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using Video – Making a Point Lobby Day 2010 A Tree Falls & Everyone Hears

Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears

Build a “Story Bank” ,[object Object],[object Object],[object Object],[object Object]

Now What? Here’s a To-Do List ,[object Object],[object Object],[object Object],[object Object],[object Object]

Dan Cohen, Principal Melissa Daar, Senior Vice-President Full Court Press Communications FCPcommunications.com 510-271-0640 @fullcourtpress / @dcstpaul / @melissadaar

Storytelling - Its not just the why, but its the how

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Storytelling - Its not just the why, but its the how