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Social Media 101: What You Need to Know
About Facebook, LinkedIn, Twitter and other
            Social Media Tools


            Presented by: Ana-Marie Jones (@MsDuctTape)
CARD - Collaborating Agencies Responding to Disasters (@CARDcanhelp)

                        & Dan Cohen (@dcstpaul)
          Full Court Press Communications (@FullCourtPress)
Let’s Share:
What are the 3 questions you have about this
whole social media thing?
               Social Media 101 UCBCHL November 2011   2
Our Goals for Today

             1. Today is about YOU

             2. Today is a day to PLAY &
                Experiment

             3. There are NO MISTAKES

             4. Today is ONE STEP along a
                journey for you (and the issues
                you care about)

             5. Today you are part of a TEAM
  Social Media 101 UCBCHL November 2011        3
Where we are headed…

Taking a Deep-Dive into Facebook, Twitter & LinkedIn. Why?




                   Social Media 101 UCBCHL November 2011   4
We can all do this! Take one step…
        In the next 5-7 days:
        1. Connect to Ana-Marie Jones & Dan Cohen
           on LinkedIn, Twitter & Facebook

        2. Engage deeply in one new social media
           activity – push yourself

        3. Tweet/Post one message relevant to your
           target group per day

        4. Report back & tell us how its going using
           hashtag, groups, or emails

        5. Create a signature file for your email with
           links to social media sites
          Social Media 101 UCBCHL November 2011          5
Where Are You on the Continuum?
Social Media 101 UCBCHL November 2011   7
Failure IS an Option
                        www.youtube.com/watch?v=-Vo4M4u5Boc




     Social Media 101 UCBCHL November 2011                    8
Only YOU can find what works for you
        & your organization




            Social Media 101 UCBCHL November 2011   9
HELP is out there – tons of it
                                        BethKanter.org




         Social Media 101 UCBCHL November 2011           10
Candor
                 “It Gets Better”
Timeliness
Ease of access




                  Social Media 101 UCBCHL November 2011   11
What social media tools are we using?




      Website                                        LinkedIn account
   Email Listserv                                       Micro-site
       Blog                                               Flickr
      Twitter                                            YouTube
     Facebook                                            Podcast
Facebook “Like” Page                                      Other



         Beth Kanter’s Continuum
          Crawl, Walk, Run, Fly!
                 Social Media 101 UCBCHL November 2011                  12
Congratulations!
You now own your
 own network &
   newspaper
The New Media Big Bang
     Social Media 101 UCBCHL November 2011   14
Facebook passes Google as
 top visited site in the U.S.
           March 2010




     Social Media 101 UCBCHL November 2011   15
Getting Started
Begin at the beginning



     Social Media 101 UCBCHL November 2011   16
Social Media 101 UCBCHL November 2011   17
Social Media 101 UCBCHL November 2011   18
Social Media 101 UCBCHL November 2011   19
Social Media 101 UCBCHL November 2011   20
Social Media 101 UCBCHL November 2011   21
Social Media 101 UCBCHL November 2011   22
Social Media 101 UCBCHL November 2011   23
My Home Feed – to see the people I’ve connected to




                                                                About Them
                                                             Facebook listings
                                                           featuring your friends



                   Social Media 101 UCBCHL November 2011                   24
About Me
                             Facebook listings all
                                 about you




Social Media 101 UCBCHL November 2011                25
Post pictures for your friends, family and community to see!




                    Social Media 101 UCBCHL November 2011   26
Facebook - Try these 5 Things
• Find a friend
• Send a friend a request to be friends
  (Follow suggestions or Search someone)
• Give the thumbs up! Like something.
• Post a comment on a friend's wall
• Delete a comment



               Social Media 101 UCBCHL November 2011   27
Explore & Search for people, groups, causes, campaigns:
              Try whatever interests you!




                  Social Media 101 UCBCHL November 2011   28
What’s Up?




Social Media 101 UCBCHL November 2011   29
What’s Up?


                                        Think it.




                                        Find it.




Social Media 101 UCBCHL November 2011           30
What’s Up?


                                       Tweak it.




Post it.




           Social Media 101 UCBCHL November 2011   31
What’s Up?




     Now you…
      Think it
       Find it
      Tweak it
       Post it

Social Media 101 UCBCHL November 2011   32
Taking the next steps…




        Social Media 101 UCBCHL November 2011   33
List Building




Social Media 101 UCBCHL November 2011   34
List Building




Social Media 101 UCBCHL November 2011   35
List Building




Social Media 101 UCBCHL November 2011   36
List Building




Social Media 101 UCBCHL November 2011   37
List Building




Social Media 101 UCBCHL November 2011   38
Custom News Feeds – Sorting through it all




            Social Media 101 UCBCHL November 2011   39
Custom News Feeds – Sorting through it all




            Social Media 101 UCBCHL November 2011   40
Custom News Feeds – Sorting through it all




            Social Media 101 UCBCHL November 2011   41
List Building – Managing it all




      Social Media 101 UCBCHL November 2011   42
List Building – Managing it all




      Social Media 101 UCBCHL November 2011   43
List Building – Managing it all




      Social Media 101 UCBCHL November 2011   44
List Building – Managing it all




      Social Media 101 UCBCHL November 2011   45
List Building – Managing it all




      Social Media 101 UCBCHL November 2011   46
Social Media 101 UCBCHL November 2011   47
Facebook - Try these next
•   Change your info (relationship, location, etc.)
•   Check/change your settings
•   Post a picture
•   Add a video
•   Create a page
•   Switch between your profile and your page
•   Create an event
•   Post pretty stuff (ASCII art and images)
                  Social Media 101 UCBCHL November 2011   48
Your Organization: Using Data – Engage & Measure

• Just do it!
   – Put someone in charge & make
     them accountable
   – Refresh, remix, reboot your
     content
   – Track, measure and grade your
     progress
• Set it up:       Set your page settings
  appropriately. Here’s a four minute video
  http://bit.ly/ajAXJ6

                            Social Media 101 UCBCHL November 2011   49
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   50
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   51
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   52
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   53
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   54
Your Organization: Using Data to Understand




             Social Media 101 UCBCHL November 2011   55
Your Organization: Using Data to Understand




            Social Media 101 UCBCHL November 2011   56
5 seconds on Facebook Ads…
Try it. Cheap. Easy. Fast results




          Social Media 101 UCBCHL November 2011   57
Linking Accounts (More on Twitter Later…)




            Social Media 101 UCBCHL November 2011   58
Linking Accounts (More on Twitter Later…)




            Social Media 101 UCBCHL November 2011   59
Linking Accounts (More on Twitter Later…)




            Social Media 101 UCBCHL November 2011   60
Virtually everything about reaching, serving and partnering
with the public (as well as building and strengthening your
influence) is faster, easier, less costly with social media.

                      Social Media 101 UCBCHL November 2011   61
Remember
 We need you! Online and Offline

 Start small, safe and simple

 Post NOTHING confidential or super private!

 Take a class, learn in groups, watch a YouTube video to learn

 Have fun!

   Connect with friends, family and community

 Help make the online world reflective of the best of the offline world

 Done right, Facebook will help you to be more connected, safer, more
  informed and better able to have a GREAT life!




        Please connect to CARD! www.Facebook.com/CARDcanhelp
A moment of reflection:
    What is my key Facebook Takeaway?
    What will I do tomorrow?

                Social Media 101 UCBCHL November 2011   63
A Great Place to Start!

 LinkedIn was officially launched on May 5, 2003 -- five founders
  invited 350 of their contacts to join their LinkedIn profiles

 Executives from all Fortune 500 companies are on LinkedIn

 81% of business-to-business marketers use LinkedIn

 LinkedIn is currently the largest online Business Networking
  platform in the world

 Nearly half of all members are outside the U.S.

 LinkedIn users have highest annual income of all the major
  social media platforms


         Note: Over 85% of employers who are looking to hire,
         acknowledge using LinkedIn during their process.
What’s The Trend
                                 # LinkedIn
   Date Reported
                                  Members
December 2003                      81,000
December 2004                   1,600,000
December 2005                   4,000,000
December 2006                   8,000,000
September 2007                 15,000,000
December 2008                  33,000,000
     May 2009                  55,000,000
 February 2010                 60,000,000
    March 2011                100,000,000
Useless detail: Ana-Marie was member number 914,566
Status Updates
What You Need to Know:
 Status Updates (140 character messages) keep your name, agency and your
  activities in front of your connections – without any extra effort from you

 Can be sent from your cell phone!

 Share insights, make requests, announce achievements, send event
  invitations, solicit help, and give or receive advice – immediately

 Status updates can appear on the LinkedIn homepages of your direct
  connections, where they can comment or respond.

 Updates are visible to your connections, your entire network, or all LinkedIn
  members (depending on your account settings).

 Receive expert advice or suggestions from members of your network

 Starting/leading a group is easier than ever imaginable
         Note: You can link other applications to your LinkedIn
         profile – SlideShare, WordPress, Twitter, Polls, etc.
Go To Work!

• Fill in complete profile
   • Add “Searchable” content
• Post status update
• Comment on the status update of a
  connection
• Check your network stats
• Search for a friend/colleague
• Send a request for connection
Available Info
High Visibility
Low Visibility
6 Degrees of Separation

 Access to people and information matters!: For informing the
  public, funding opportunities, grant management, purchasing,
  research, recommendations, advice, volunteers, job opportunities,
  project buy-in, etc.

 Concept: with 6 Degrees of Separation everyone is at most six
  steps away from any other person on Earth - the “small world
  phenomenon”

 LinkedIn allows you to see your degrees of separation, allows you
  to know your network in ways your offline methods can’t

 The more robust your personal network, the fewer degrees
  between you and the people you want to know

 Online, visible networks have benefits beyond offline networks –
  portability, speed, trust, durability, sustainability



       Note: With social media, you can be better known,
       networked and noticed – without leaving your desk!
Making Connections
Make a Group
Integrating/Leveraging Platforms




      Social Media 101 UCBCHL November 2011   74
Go To Work!

•   Help a friend/colleague: Give a recommendation
•   Find & Join a group
•   Post a message to a group
•   Start a group
•   Attach apps to your profile
The Possibilities

    What would it mean for your career to be
    connected to the leaders of your industry?


 What would it mean for our collective effectiveness
to be connected via LinkedIn and other social media
       platforms, as well as text messaging?

  What would it mean for YOU to be in the most
 connected and informed industry in the country?

        Note: Just using status updates can leave us
       exponentially more prepared for emergencies!
A moment of reflection:
    What is my key LinkedIn Takeaway?
    What will I do tomorrow?
    What myth have I busted?
                Social Media 101 UCBCHL November 2011   77
Does Twitter feel like this to anyone?




             Social Media 101 UCBCHL November 2011   78
Twitter History
                           Founded:                San Francisco, CA

                           Launched:               July 15, 2006

                           Founders:               Jack Dorsey
                                                   Evan Williams
                                                   Biz Stone
Note: Founders worked at
a podcasting company       Slogan:                 What's happening?
called Odeo, Inc. They
were facing major          Growth:
competition from Apple     •400,000 Tweets per quarter 2007
and other heavyweights.
                           •100 Million Tweets per quarter 2008
“Our board was not feeling •4 Billion Tweets 1 quarter 2010
                                              st

optimistic, and we were    •70,000 Registered Apps by Mar 2010
forced to reinvent         •145 Million registered users Sept 2010
ourselves.” @Ev
                       Social Media 101 UCBCHL November 2011           79
Twitter Basics

                                  • Basic Message – 140 characters
                                    including spaces – is called a
                                    “Tweet”

                                  • Your sent messages are available
                                    to anyone (unless you lock your
                                    site) – and are sent directly to
                                    your “followers” stream

                                  • Messages from the people you
                                    “Follow” are sent to your stream
Twitter is the RUSHING
river of Social Media!
                            • Individual users have account
                              names (@FriesenVA, @dcstpaul,
You create your own stream.
                              @MsDuctTape) – identified by
                              “@NAME”
Twitter Apps are the tour
guides, cruise directors, etc.Media 101
                          Social          UCBCHL November 2011   80
Twitter is a Listening & Response Tool
•   Elections in Iran
•   Attacks in Mumbai
•   H1N1, Whooping Cough
•   Haiti Earthquake
•   Deepwater Horizon Oil Spill                @ReallyVirtual: Uh oh, now I’m the guy
•   Japan EQ/tsunami/nuclear                   who liveblogged the Osama raid without
                                               knowing it. May 1, 9:41 am
•   Death of Osama bin Laden

Benefits:
• Faster than traditional media
• Tailored (user picks sources)
• Cell phone accessible
• Easy, few skills required
• Massive public acceptance
• More available dollars than Gov

*People you NEED to hear from…are Tweeting
                          Social Media 101 UCBCHL November 2011                  81
Listening on Twitter?

• 15 Billion
  messages sent
• 140 characters
  or less
• Millions of
  individual
  broadcasting
  networks with
  custom-built
  audiences
                   Social Media 101 UCBCHL November 2011   82
Twitter Starting Point - Listen

• Counter-intuitive – ALWAYS listen first

• Follow 5 new people – see who they
  “listen” to, then five more, then five more
  – watch the conversation happen

• Try a search – Search.Twitter.com

• Read the conversation – who is saying
  what? Follow some interesting folks.
   Originally Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php


                                  Social Media 101 UCBCHL November 2011                                       83
Basic Searching
• Search for terms
  that matter to you
• Search.Twitter.com
• See what
  happens…
• See who is
  talking…




                       Social Media 101 UCBCHL November 2011   84
Twitter – Hashtags


 Search a
“hashtag”




            Social Media 101 UCBCHL November 2011   85
What Should You Listen For?
     • What are people talking about?

     • What’s being said in your community?

     • Who is dominating the conversation?

     • Who is responding?

     • What’s the tone?

     • Is there a voice missing?

     • Is there information missing?

     • What value can you add?

       Social Media 101 UCBCHL November 2011   86
Now…Go to Work


                    • Use search features to find topic,
                      hashtag or someone you like
                      respect
                    • Look through the people they
                      follow – evaluate a few tweets
                      from a few of them
                    • IF you find something they have
                      said you really like – Retweet it
                    • Bonus points for editing,
                      reposting, and crediting tweeter.



  Social Media 101 UCBCHL November 2011            87
What to say? What to say?




    Now What?

     Social Media 101 UCBCHL November 2011   88
What do 140 Characters Look Like?




         Another option:
         Open twitter.com &
         just start typing



                               Social Media 101 UCBCHL November 2011   89
http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf
What Makes a Story?
 • Controversy. The worse it is, the better for the media.
 • Conflict. Between groups of people, industries, issues or ideas.
 • Problem/Solution Dynamic. If you want to talk about a problem, YOU’D
   BETTER tell them a solution.
 • Timeliness & competitive advantage (Is it an exclusive to that paper or TV
   station?).
 • Access to & reliability of sources – often just knowing there is someone
   who can educate a reporter on an issue is reason enough for them to feel
   comfortable enough to do a story.
 • People/Personalities. Large mistakes by little people
   or Small mistakes by big people.


Author’s Note: These next three slides come from Media 101
presentation by FCP – but are instructive for us
                            Social Media 101 UCBCHL November 2011           90
What Makes a Story?
• Dramatic Human Interest. Include the stories of real people, their
  triumphs, tragedies, and anecdotes.
• Trends. Stories that suggest new opinions, behavior patterns and
  attitudes. Three is a trend; find at least three examples to assert that a
  new trend is emerging.
• New Announcement. “Unprecedented” or “groundbreaking” or “first-
  ever”. Reporters are only interested in new news, not old news. Make it
  fresh.
• Localize national story (and vice versa). Take a nationally breaking story
  and emphasize its local impact




                          Social Media 101 UCBCHL November 2011                91
What Makes a Story?
• Anniversaries/ Milestones. One year later, 5 or 10.
• Fresh angle on old story. Take old story add fresh twist.
• Stories. Individuals, community leaders, or galvanizing spokespersons who
  may become news themselves.
• Special event. A huge conference, rally, or gathering. Frame event to
  capture the issue and importance.
• Rapid Response. React & OWN news others have made.
• Celebrity. If you have a celebrity on your side, someone known in your
  community, make sure they are included in the story.
• Strange Bedfellows. Have unlikely allies
  come together in solidarity over your issue?
  Highlight it in your story.


                         Social Media 101 UCBCHL November 2011            92
Mechanics to Tweeting
• Unique Info - Are you first? The only? The most trusted to share it?
• Replies (@twittername) - More personal replies = higher impact
• Direct replies (d twittername) Only if you follow each other, direct
  replies are not in the public timeline, helps build deeper bonds,
  shows that a real person is listening
• Nods to jobs well done…
   •   MT – a “modified Tweet” – crediting content but not full retweet
   •   HT – a “hat tip” to someone who pointed something out
• Announcements/News - if it’s interesting, helpful, beautiful -
  tweet it!
• Shout Outs - @dcstpaul Totally ROCKS & @fullcourtpress is
  awesome! Thanks to #UCBCHL for sponsoring CARD’s social media
  presentations
• Praise – Make friends by telling them they are awesome.

                              Social Media 101 UCBCHL November 2011       93
Twitter – Take Note
@ShaneGoldmacher, LATimes
  “I would say that Twitter can be
  most effective to cover live, as
  they are happening events.”

  “Generally, the most effective way
  to gain followers/a following is to
  find unique, timely and accurate
  information and disseminate it.”

   Some Twitter Uses:

   • Rapid dissemination of info
   • Rumor control
   • Push traffic to other sites
   • Monitor public sentiment
   • Tracking/surveillance
   • Acknowledge/thank supporters
                            Social Media 101 UCBCHL November 2011   94
Using Lists to Manage Information




           Social Media 101 UCBCHL November 2011   95
Social Media Management Tools


                         HootSuite
                          Social Media Dashboard




        TweetDeck
        Social Media 101 UCBCHL November 2011      96
HootSuite: Managing Multiple SM Sites




Social Media Dashboard
Manage multiple
Social Media
accounts from one
site!

Track:
Mentions
Pending Tweets
Direct Messages
Home Feed

                         Social Media 101 UCBCHL November 2011   97
HootSuite: Scheduling Your Posts

 HootSuite
 Social Media Dashboard
  Schedule messages in
  advance




             Social Media 101 UCBCHL November 2011   98
HootSuite: Apps and Analytics

                        Click
   HootSuite
  Social Media Dashboard

  Get Apps and Analytics




          Social Media 101 UCBCHL November 2011   99
How do we work together?




      Social Media 101 UCBCHL November 2011   100
MAKE IT EASY




 Social Media 101 UCBCHL November 2011   101
MAKE IT EASY




Social Media 101 UCBCHL November 2011   102
Social Media 101 UCBCHL November 2011   103
JUST ADD IT IN…




  Social Media 101 UCBCHL November 2011   104
Here’s the Talking Points…




       Social Media 101 UCBCHL November 2011   105
Now, Take it to Facebook…




      Social Media 101 UCBCHL November 2011   106
Now, Take it to Twitter…




      Social Media 101 UCBCHL November 2011   107
Some next steps for us…
• Pre-tweets – can we
  send out some
  common messaging?
• Re-tweets – can we
  try to retweet when
  peers send tweets?
• Tweet Days – can we
  work with our allies?
• Test a Hashtag –
  #(you name it)
                 Social Media 101 UCBCHL November 2011   108
Some next steps for you…
                   • Keep listening – and
                     then listen more
                   • Try stuff – tweet,
                     see if anyone
                     retweets & learn
                   • Use a tool – to help
                     manage the data
                     flow

      Social Media 101 UCBCHL November 2011   109
Summary
 Status Updates provide immediate value “I am OK”, “Bay Bridge down”,
  “Free Vaccines available at Oakland Coliseum, today only”

 Profile information allows for faster, more effective/efficient
  networking, etc.

 Social Media monitors the immediate pulse/vibe of public
  opinion/thought

 Recommendations help distinguish between “self-identified”, and
  “community recognized” expertise and value

 Groups, Q&A, and online postings accelerate group learning, avoid
  waste, leverage resources (no need to experience every problem
  yourself!)

   Social media platforms adopt and adapt to new opportunities quickly –
    much faster than government or other larger agencies can

 Billions of people across the globe are already using these platforms

       Note: Reaching/serving a connected, united public is faster, easier
       and less expensive! Encourage social media use for the people you
       serve!
Please connect to CARD & Ana-Marie Jones
Support the nonprofit Social Media preparedness effort

CARD can be found online at:
www.CARDcanhelp.org
http://CARDcanhelp.org/Blog
www.Facebook.com/CARDcanhelp
www.Twitter.com/CARDcanhelp

Ana-Marie Jones can be found online at:
www.LinkedIn.com/in/MsDuctTape
www.Facebook.com/MsDuctTape
www.Twitter.com/MsDuctTape

Please consider creating a recommendation on LinkedIn, giving us a shout-
out on any social media platform, sending a note of thanks and appreciation
to our funders. We greatly appreciate your support! Thank you!

                              To use any part of this PowerPoint please:
               Attribute @FullCourtPress & @CARDcanhelp Copyright CARDcanhelp.org
                             Social Media 101 UCBCHL November 2011                  111
Make Your Own News




• Make News: Make Photos/Videos
  Available using Flip Cameras, Twitpic, &
  Flickr
              Social Media 101 UCBCHL November 2011                      112
                                                      www.flickr.com/photos/whiteafrica
Record It! Flip Video Cameras
• $75 refurb /$150 new/ <$200 HD
• Easy to use, upload, share, promote
  a cause, document an exercise, etc.
• What to record:
   – Safety tours
   – Trainings
   – Disaster procedures
   – Property
   – Damage
   – Staff, volunteers, clients
   – Staff orientations
   – SHAMELESS promotion
                    Social Media 101 UCBCHL November
                                   2011
                                                       113
Taking Video – Making it great
Taking Video
•   Framing: The closer the shot the better. Faces are great. Don’t be afraid to
    get up close and personal with people. But DO NOT USE the ZOOM.

•   Background: If you have a choice between a white background and
    anything else, pick anything else!

•   Lighting: Try to shoot with your back to the light source.

•   Fluidity: The goal here is to reduce jerkiness. Think of your body as a
    tripod. The more solid the base (you), the more solid the shot.

•   Audio: The audio capabilities of a flip camera are usually very limited, so get
    close – especially if you have a lot of background noise.

Other helpful tips for filming an interview:
•   Ask the subject not to look in the camera, but to keep eye contact with you
    and carry on the conversation as naturally as possible.

•   Frame the shot with the head and upper chest showing and with the subject
    off-center to one side or the other.

•   If you can, have a friend hold the camera while you stand off screen and ask
    the questions. This gives a natural feel and lets you focus on engaging the
    interviewee.
                            Social Media 101 UCBCHL November 2011              114
Take Pictures! Images Define the Debate

Just Use Your:
• Cameras
• Cell phones
• iPhone/Smartphone
• iPad 2




                                                         115
                 Social Media 101 UCBCHL November 2011
Use Your Photos - Instantly




       Social Media 101 UCBCHL November 2011   116
Summary
 Status Updates provide immediate value “I am OK”, “Bay Bridge down”,
  “Free Vaccines available at Oakland Coliseum, today only”

 Profile information allows for faster, more effective/efficient
  networking, etc.

 Social Media monitors the immediate pulse/vibe of public
  opinion/thought

 Recommendations help distinguish between “self-identified”, and
  “community recognized” expertise and value

 Groups, Q&A, and online postings accelerate group learning, help you to
  avoid waste, leverage resources (no need to experience every problem
  yourself!)

   Social media platforms adopt and adapt to new opportunities quickly –
    much faster than government or other larger agencies

 Billions of people across the globe are already using these platforms

       Note: Reaching/serving a connected, united public is faster, easier
       and much less expensive! Encourage social media use for the people
       you serve!
Easy Button ReCap
 LinkedIn: World’s largest ongoing business networking environment;
  professional networks and affiliations; job/contract posting; keep your
  name and projects in front of your industry partners; status updates.

 Twitter: Your stream from a rushing river; listen quickly, morsels of
  information; monitor public sentiments, movements; repurpose existing
  information; no media outlet is faster than the people right there.

 Facebook: The coffee shop/bar/church social of your choosing; WILDLY
  popular; PICTURES; share your values; get public support/validation
  “Thumbs Up!”, “Like”. Never before has your thumb been so powerful.

 Videos: Preferred medium for fast assimilation of information; video
  safety tours; make training easy; virtually free (many cell phones now
  take videos); easy to use, upload, share; rapid explosion of video
  sharing sites.

 WordPress: Create micro-sites and blogs; apps galore; removes barriers
  to entry; fast and easy to setup and update; audience engagement.

    HootSuite: Manage multiple social media platforms from one
     interface; one click to update LinkedIn, Twitter, Facebook; schedule
     posts in advance; give several people access to share
     responsibilities

       NOTE: Did we mention these sites are free, Free, FREE!
What Are You Going to Do???




        Social Media 101 UCBCHL November 2011   119
Please connect to CARD & Ana-Marie Jones
Support the nonprofit Social Media preparedness effort

CARD can be found online at:
www.CARDcanhelp.org
http://CARDcanhelp.org/Blog
www.Facebook.com/CARDcanhelp
www.Twitter.com/CARDcanhelp

Ana-Marie Jones can be found online at:
www.LinkedIn.com/in/MsDuctTape
www.Facebook.com/MsDuctTape
www.Twitter.com/MsDuctTape

Please consider creating a recommendation on LinkedIn, giving us a shout-
out on any social media platform, sending a note of thanks and appreciation
to our funders. We greatly appreciate your support! Thank you!

                              To use any part of this PowerPoint please:
               Attribute @FullCourtPress & @CARDcanhelp Copyright CARDcanhelp.org
                             Social Media 101 UCBCHL November 2011                  120

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UC Berkeley Center for Health Leaders - Intro to Social Media

  • 1. Social Media 101: What You Need to Know About Facebook, LinkedIn, Twitter and other Social Media Tools Presented by: Ana-Marie Jones (@MsDuctTape) CARD - Collaborating Agencies Responding to Disasters (@CARDcanhelp) & Dan Cohen (@dcstpaul) Full Court Press Communications (@FullCourtPress)
  • 2. Let’s Share: What are the 3 questions you have about this whole social media thing? Social Media 101 UCBCHL November 2011 2
  • 3. Our Goals for Today 1. Today is about YOU 2. Today is a day to PLAY & Experiment 3. There are NO MISTAKES 4. Today is ONE STEP along a journey for you (and the issues you care about) 5. Today you are part of a TEAM Social Media 101 UCBCHL November 2011 3
  • 4. Where we are headed… Taking a Deep-Dive into Facebook, Twitter & LinkedIn. Why? Social Media 101 UCBCHL November 2011 4
  • 5. We can all do this! Take one step… In the next 5-7 days: 1. Connect to Ana-Marie Jones & Dan Cohen on LinkedIn, Twitter & Facebook 2. Engage deeply in one new social media activity – push yourself 3. Tweet/Post one message relevant to your target group per day 4. Report back & tell us how its going using hashtag, groups, or emails 5. Create a signature file for your email with links to social media sites Social Media 101 UCBCHL November 2011 5
  • 6. Where Are You on the Continuum?
  • 7. Social Media 101 UCBCHL November 2011 7
  • 8. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc Social Media 101 UCBCHL November 2011 8
  • 9. Only YOU can find what works for you & your organization Social Media 101 UCBCHL November 2011 9
  • 10. HELP is out there – tons of it BethKanter.org Social Media 101 UCBCHL November 2011 10
  • 11. Candor “It Gets Better” Timeliness Ease of access Social Media 101 UCBCHL November 2011 11
  • 12. What social media tools are we using? Website LinkedIn account Email Listserv Micro-site Blog Flickr Twitter YouTube Facebook Podcast Facebook “Like” Page Other Beth Kanter’s Continuum Crawl, Walk, Run, Fly! Social Media 101 UCBCHL November 2011 12
  • 13. Congratulations! You now own your own network & newspaper
  • 14. The New Media Big Bang Social Media 101 UCBCHL November 2011 14
  • 15. Facebook passes Google as top visited site in the U.S. March 2010 Social Media 101 UCBCHL November 2011 15
  • 16. Getting Started Begin at the beginning Social Media 101 UCBCHL November 2011 16
  • 17. Social Media 101 UCBCHL November 2011 17
  • 18. Social Media 101 UCBCHL November 2011 18
  • 19. Social Media 101 UCBCHL November 2011 19
  • 20. Social Media 101 UCBCHL November 2011 20
  • 21. Social Media 101 UCBCHL November 2011 21
  • 22. Social Media 101 UCBCHL November 2011 22
  • 23. Social Media 101 UCBCHL November 2011 23
  • 24. My Home Feed – to see the people I’ve connected to About Them Facebook listings featuring your friends Social Media 101 UCBCHL November 2011 24
  • 25. About Me Facebook listings all about you Social Media 101 UCBCHL November 2011 25
  • 26. Post pictures for your friends, family and community to see! Social Media 101 UCBCHL November 2011 26
  • 27. Facebook - Try these 5 Things • Find a friend • Send a friend a request to be friends (Follow suggestions or Search someone) • Give the thumbs up! Like something. • Post a comment on a friend's wall • Delete a comment Social Media 101 UCBCHL November 2011 27
  • 28. Explore & Search for people, groups, causes, campaigns: Try whatever interests you! Social Media 101 UCBCHL November 2011 28
  • 29. What’s Up? Social Media 101 UCBCHL November 2011 29
  • 30. What’s Up? Think it. Find it. Social Media 101 UCBCHL November 2011 30
  • 31. What’s Up? Tweak it. Post it. Social Media 101 UCBCHL November 2011 31
  • 32. What’s Up? Now you… Think it Find it Tweak it Post it Social Media 101 UCBCHL November 2011 32
  • 33. Taking the next steps… Social Media 101 UCBCHL November 2011 33
  • 34. List Building Social Media 101 UCBCHL November 2011 34
  • 35. List Building Social Media 101 UCBCHL November 2011 35
  • 36. List Building Social Media 101 UCBCHL November 2011 36
  • 37. List Building Social Media 101 UCBCHL November 2011 37
  • 38. List Building Social Media 101 UCBCHL November 2011 38
  • 39. Custom News Feeds – Sorting through it all Social Media 101 UCBCHL November 2011 39
  • 40. Custom News Feeds – Sorting through it all Social Media 101 UCBCHL November 2011 40
  • 41. Custom News Feeds – Sorting through it all Social Media 101 UCBCHL November 2011 41
  • 42. List Building – Managing it all Social Media 101 UCBCHL November 2011 42
  • 43. List Building – Managing it all Social Media 101 UCBCHL November 2011 43
  • 44. List Building – Managing it all Social Media 101 UCBCHL November 2011 44
  • 45. List Building – Managing it all Social Media 101 UCBCHL November 2011 45
  • 46. List Building – Managing it all Social Media 101 UCBCHL November 2011 46
  • 47. Social Media 101 UCBCHL November 2011 47
  • 48. Facebook - Try these next • Change your info (relationship, location, etc.) • Check/change your settings • Post a picture • Add a video • Create a page • Switch between your profile and your page • Create an event • Post pretty stuff (ASCII art and images) Social Media 101 UCBCHL November 2011 48
  • 49. Your Organization: Using Data – Engage & Measure • Just do it! – Put someone in charge & make them accountable – Refresh, remix, reboot your content – Track, measure and grade your progress • Set it up: Set your page settings appropriately. Here’s a four minute video http://bit.ly/ajAXJ6 Social Media 101 UCBCHL November 2011 49
  • 50. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 50
  • 51. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 51
  • 52. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 52
  • 53. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 53
  • 54. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 54
  • 55. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 55
  • 56. Your Organization: Using Data to Understand Social Media 101 UCBCHL November 2011 56
  • 57. 5 seconds on Facebook Ads… Try it. Cheap. Easy. Fast results Social Media 101 UCBCHL November 2011 57
  • 58. Linking Accounts (More on Twitter Later…) Social Media 101 UCBCHL November 2011 58
  • 59. Linking Accounts (More on Twitter Later…) Social Media 101 UCBCHL November 2011 59
  • 60. Linking Accounts (More on Twitter Later…) Social Media 101 UCBCHL November 2011 60
  • 61. Virtually everything about reaching, serving and partnering with the public (as well as building and strengthening your influence) is faster, easier, less costly with social media. Social Media 101 UCBCHL November 2011 61
  • 62. Remember  We need you! Online and Offline  Start small, safe and simple  Post NOTHING confidential or super private!  Take a class, learn in groups, watch a YouTube video to learn  Have fun!  Connect with friends, family and community  Help make the online world reflective of the best of the offline world  Done right, Facebook will help you to be more connected, safer, more informed and better able to have a GREAT life! Please connect to CARD! www.Facebook.com/CARDcanhelp
  • 63. A moment of reflection: What is my key Facebook Takeaway? What will I do tomorrow? Social Media 101 UCBCHL November 2011 63
  • 64. A Great Place to Start!  LinkedIn was officially launched on May 5, 2003 -- five founders invited 350 of their contacts to join their LinkedIn profiles  Executives from all Fortune 500 companies are on LinkedIn  81% of business-to-business marketers use LinkedIn  LinkedIn is currently the largest online Business Networking platform in the world  Nearly half of all members are outside the U.S.  LinkedIn users have highest annual income of all the major social media platforms Note: Over 85% of employers who are looking to hire, acknowledge using LinkedIn during their process.
  • 65. What’s The Trend # LinkedIn Date Reported Members December 2003 81,000 December 2004 1,600,000 December 2005 4,000,000 December 2006 8,000,000 September 2007 15,000,000 December 2008 33,000,000 May 2009 55,000,000 February 2010 60,000,000 March 2011 100,000,000 Useless detail: Ana-Marie was member number 914,566
  • 66. Status Updates What You Need to Know:  Status Updates (140 character messages) keep your name, agency and your activities in front of your connections – without any extra effort from you  Can be sent from your cell phone!  Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately  Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.  Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).  Receive expert advice or suggestions from members of your network  Starting/leading a group is easier than ever imaginable Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.
  • 67. Go To Work! • Fill in complete profile • Add “Searchable” content • Post status update • Comment on the status update of a connection • Check your network stats • Search for a friend/colleague • Send a request for connection
  • 71. 6 Degrees of Separation  Access to people and information matters!: For informing the public, funding opportunities, grant management, purchasing, research, recommendations, advice, volunteers, job opportunities, project buy-in, etc.  Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”  LinkedIn allows you to see your degrees of separation, allows you to know your network in ways your offline methods can’t  The more robust your personal network, the fewer degrees between you and the people you want to know  Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability Note: With social media, you can be better known, networked and noticed – without leaving your desk!
  • 74. Integrating/Leveraging Platforms Social Media 101 UCBCHL November 2011 74
  • 75. Go To Work! • Help a friend/colleague: Give a recommendation • Find & Join a group • Post a message to a group • Start a group • Attach apps to your profile
  • 76. The Possibilities What would it mean for your career to be connected to the leaders of your industry? What would it mean for our collective effectiveness to be connected via LinkedIn and other social media platforms, as well as text messaging? What would it mean for YOU to be in the most connected and informed industry in the country? Note: Just using status updates can leave us exponentially more prepared for emergencies!
  • 77. A moment of reflection: What is my key LinkedIn Takeaway? What will I do tomorrow? What myth have I busted? Social Media 101 UCBCHL November 2011 77
  • 78. Does Twitter feel like this to anyone? Social Media 101 UCBCHL November 2011 78
  • 79. Twitter History Founded: San Francisco, CA Launched: July 15, 2006 Founders: Jack Dorsey Evan Williams Biz Stone Note: Founders worked at a podcasting company Slogan: What's happening? called Odeo, Inc. They were facing major Growth: competition from Apple •400,000 Tweets per quarter 2007 and other heavyweights. •100 Million Tweets per quarter 2008 “Our board was not feeling •4 Billion Tweets 1 quarter 2010 st optimistic, and we were •70,000 Registered Apps by Mar 2010 forced to reinvent •145 Million registered users Sept 2010 ourselves.” @Ev Social Media 101 UCBCHL November 2011 79
  • 80. Twitter Basics • Basic Message – 140 characters including spaces – is called a “Tweet” • Your sent messages are available to anyone (unless you lock your site) – and are sent directly to your “followers” stream • Messages from the people you “Follow” are sent to your stream Twitter is the RUSHING river of Social Media! • Individual users have account names (@FriesenVA, @dcstpaul, You create your own stream. @MsDuctTape) – identified by “@NAME” Twitter Apps are the tour guides, cruise directors, etc.Media 101 Social UCBCHL November 2011 80
  • 81. Twitter is a Listening & Response Tool • Elections in Iran • Attacks in Mumbai • H1N1, Whooping Cough • Haiti Earthquake • Deepwater Horizon Oil Spill @ReallyVirtual: Uh oh, now I’m the guy • Japan EQ/tsunami/nuclear who liveblogged the Osama raid without knowing it. May 1, 9:41 am • Death of Osama bin Laden Benefits: • Faster than traditional media • Tailored (user picks sources) • Cell phone accessible • Easy, few skills required • Massive public acceptance • More available dollars than Gov *People you NEED to hear from…are Tweeting Social Media 101 UCBCHL November 2011 81
  • 82. Listening on Twitter? • 15 Billion messages sent • 140 characters or less • Millions of individual broadcasting networks with custom-built audiences Social Media 101 UCBCHL November 2011 82
  • 83. Twitter Starting Point - Listen • Counter-intuitive – ALWAYS listen first • Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen • Try a search – Search.Twitter.com • Read the conversation – who is saying what? Follow some interesting folks. Originally Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php Social Media 101 UCBCHL November 2011 83
  • 84. Basic Searching • Search for terms that matter to you • Search.Twitter.com • See what happens… • See who is talking… Social Media 101 UCBCHL November 2011 84
  • 85. Twitter – Hashtags Search a “hashtag” Social Media 101 UCBCHL November 2011 85
  • 86. What Should You Listen For? • What are people talking about? • What’s being said in your community? • Who is dominating the conversation? • Who is responding? • What’s the tone? • Is there a voice missing? • Is there information missing? • What value can you add? Social Media 101 UCBCHL November 2011 86
  • 87. Now…Go to Work • Use search features to find topic, hashtag or someone you like respect • Look through the people they follow – evaluate a few tweets from a few of them • IF you find something they have said you really like – Retweet it • Bonus points for editing, reposting, and crediting tweeter. Social Media 101 UCBCHL November 2011 87
  • 88. What to say? What to say? Now What? Social Media 101 UCBCHL November 2011 88
  • 89. What do 140 Characters Look Like? Another option: Open twitter.com & just start typing Social Media 101 UCBCHL November 2011 89 http://beth.typepad.com/beths_blog/files/morning_icebreaker.pdf
  • 90. What Makes a Story? • Controversy. The worse it is, the better for the media. • Conflict. Between groups of people, industries, issues or ideas. • Problem/Solution Dynamic. If you want to talk about a problem, YOU’D BETTER tell them a solution. • Timeliness & competitive advantage (Is it an exclusive to that paper or TV station?). • Access to & reliability of sources – often just knowing there is someone who can educate a reporter on an issue is reason enough for them to feel comfortable enough to do a story. • People/Personalities. Large mistakes by little people or Small mistakes by big people. Author’s Note: These next three slides come from Media 101 presentation by FCP – but are instructive for us Social Media 101 UCBCHL November 2011 90
  • 91. What Makes a Story? • Dramatic Human Interest. Include the stories of real people, their triumphs, tragedies, and anecdotes. • Trends. Stories that suggest new opinions, behavior patterns and attitudes. Three is a trend; find at least three examples to assert that a new trend is emerging. • New Announcement. “Unprecedented” or “groundbreaking” or “first- ever”. Reporters are only interested in new news, not old news. Make it fresh. • Localize national story (and vice versa). Take a nationally breaking story and emphasize its local impact Social Media 101 UCBCHL November 2011 91
  • 92. What Makes a Story? • Anniversaries/ Milestones. One year later, 5 or 10. • Fresh angle on old story. Take old story add fresh twist. • Stories. Individuals, community leaders, or galvanizing spokespersons who may become news themselves. • Special event. A huge conference, rally, or gathering. Frame event to capture the issue and importance. • Rapid Response. React & OWN news others have made. • Celebrity. If you have a celebrity on your side, someone known in your community, make sure they are included in the story. • Strange Bedfellows. Have unlikely allies come together in solidarity over your issue? Highlight it in your story. Social Media 101 UCBCHL November 2011 92
  • 93. Mechanics to Tweeting • Unique Info - Are you first? The only? The most trusted to share it? • Replies (@twittername) - More personal replies = higher impact • Direct replies (d twittername) Only if you follow each other, direct replies are not in the public timeline, helps build deeper bonds, shows that a real person is listening • Nods to jobs well done… • MT – a “modified Tweet” – crediting content but not full retweet • HT – a “hat tip” to someone who pointed something out • Announcements/News - if it’s interesting, helpful, beautiful - tweet it! • Shout Outs - @dcstpaul Totally ROCKS & @fullcourtpress is awesome! Thanks to #UCBCHL for sponsoring CARD’s social media presentations • Praise – Make friends by telling them they are awesome. Social Media 101 UCBCHL November 2011 93
  • 94. Twitter – Take Note @ShaneGoldmacher, LATimes “I would say that Twitter can be most effective to cover live, as they are happening events.” “Generally, the most effective way to gain followers/a following is to find unique, timely and accurate information and disseminate it.” Some Twitter Uses: • Rapid dissemination of info • Rumor control • Push traffic to other sites • Monitor public sentiment • Tracking/surveillance • Acknowledge/thank supporters Social Media 101 UCBCHL November 2011 94
  • 95. Using Lists to Manage Information Social Media 101 UCBCHL November 2011 95
  • 96. Social Media Management Tools HootSuite Social Media Dashboard TweetDeck Social Media 101 UCBCHL November 2011 96
  • 97. HootSuite: Managing Multiple SM Sites Social Media Dashboard Manage multiple Social Media accounts from one site! Track: Mentions Pending Tweets Direct Messages Home Feed Social Media 101 UCBCHL November 2011 97
  • 98. HootSuite: Scheduling Your Posts HootSuite Social Media Dashboard Schedule messages in advance Social Media 101 UCBCHL November 2011 98
  • 99. HootSuite: Apps and Analytics Click HootSuite Social Media Dashboard Get Apps and Analytics Social Media 101 UCBCHL November 2011 99
  • 100. How do we work together? Social Media 101 UCBCHL November 2011 100
  • 101. MAKE IT EASY Social Media 101 UCBCHL November 2011 101
  • 102. MAKE IT EASY Social Media 101 UCBCHL November 2011 102
  • 103. Social Media 101 UCBCHL November 2011 103
  • 104. JUST ADD IT IN… Social Media 101 UCBCHL November 2011 104
  • 105. Here’s the Talking Points… Social Media 101 UCBCHL November 2011 105
  • 106. Now, Take it to Facebook… Social Media 101 UCBCHL November 2011 106
  • 107. Now, Take it to Twitter… Social Media 101 UCBCHL November 2011 107
  • 108. Some next steps for us… • Pre-tweets – can we send out some common messaging? • Re-tweets – can we try to retweet when peers send tweets? • Tweet Days – can we work with our allies? • Test a Hashtag – #(you name it) Social Media 101 UCBCHL November 2011 108
  • 109. Some next steps for you… • Keep listening – and then listen more • Try stuff – tweet, see if anyone retweets & learn • Use a tool – to help manage the data flow Social Media 101 UCBCHL November 2011 109
  • 110. Summary  Status Updates provide immediate value “I am OK”, “Bay Bridge down”, “Free Vaccines available at Oakland Coliseum, today only”  Profile information allows for faster, more effective/efficient networking, etc.  Social Media monitors the immediate pulse/vibe of public opinion/thought  Recommendations help distinguish between “self-identified”, and “community recognized” expertise and value  Groups, Q&A, and online postings accelerate group learning, avoid waste, leverage resources (no need to experience every problem yourself!)  Social media platforms adopt and adapt to new opportunities quickly – much faster than government or other larger agencies can  Billions of people across the globe are already using these platforms Note: Reaching/serving a connected, united public is faster, easier and less expensive! Encourage social media use for the people you serve!
  • 111. Please connect to CARD & Ana-Marie Jones Support the nonprofit Social Media preparedness effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Facebook.com/CARDcanhelp www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape Please consider creating a recommendation on LinkedIn, giving us a shout- out on any social media platform, sending a note of thanks and appreciation to our funders. We greatly appreciate your support! Thank you! To use any part of this PowerPoint please: Attribute @FullCourtPress & @CARDcanhelp Copyright CARDcanhelp.org Social Media 101 UCBCHL November 2011 111
  • 112. Make Your Own News • Make News: Make Photos/Videos Available using Flip Cameras, Twitpic, & Flickr Social Media 101 UCBCHL November 2011 112 www.flickr.com/photos/whiteafrica
  • 113. Record It! Flip Video Cameras • $75 refurb /$150 new/ <$200 HD • Easy to use, upload, share, promote a cause, document an exercise, etc. • What to record: – Safety tours – Trainings – Disaster procedures – Property – Damage – Staff, volunteers, clients – Staff orientations – SHAMELESS promotion Social Media 101 UCBCHL November 2011 113
  • 114. Taking Video – Making it great Taking Video • Framing: The closer the shot the better. Faces are great. Don’t be afraid to get up close and personal with people. But DO NOT USE the ZOOM. • Background: If you have a choice between a white background and anything else, pick anything else! • Lighting: Try to shoot with your back to the light source. • Fluidity: The goal here is to reduce jerkiness. Think of your body as a tripod. The more solid the base (you), the more solid the shot. • Audio: The audio capabilities of a flip camera are usually very limited, so get close – especially if you have a lot of background noise. Other helpful tips for filming an interview: • Ask the subject not to look in the camera, but to keep eye contact with you and carry on the conversation as naturally as possible. • Frame the shot with the head and upper chest showing and with the subject off-center to one side or the other. • If you can, have a friend hold the camera while you stand off screen and ask the questions. This gives a natural feel and lets you focus on engaging the interviewee. Social Media 101 UCBCHL November 2011 114
  • 115. Take Pictures! Images Define the Debate Just Use Your: • Cameras • Cell phones • iPhone/Smartphone • iPad 2 115 Social Media 101 UCBCHL November 2011
  • 116. Use Your Photos - Instantly Social Media 101 UCBCHL November 2011 116
  • 117. Summary  Status Updates provide immediate value “I am OK”, “Bay Bridge down”, “Free Vaccines available at Oakland Coliseum, today only”  Profile information allows for faster, more effective/efficient networking, etc.  Social Media monitors the immediate pulse/vibe of public opinion/thought  Recommendations help distinguish between “self-identified”, and “community recognized” expertise and value  Groups, Q&A, and online postings accelerate group learning, help you to avoid waste, leverage resources (no need to experience every problem yourself!)  Social media platforms adopt and adapt to new opportunities quickly – much faster than government or other larger agencies  Billions of people across the globe are already using these platforms Note: Reaching/serving a connected, united public is faster, easier and much less expensive! Encourage social media use for the people you serve!
  • 118. Easy Button ReCap  LinkedIn: World’s largest ongoing business networking environment; professional networks and affiliations; job/contract posting; keep your name and projects in front of your industry partners; status updates.  Twitter: Your stream from a rushing river; listen quickly, morsels of information; monitor public sentiments, movements; repurpose existing information; no media outlet is faster than the people right there.  Facebook: The coffee shop/bar/church social of your choosing; WILDLY popular; PICTURES; share your values; get public support/validation “Thumbs Up!”, “Like”. Never before has your thumb been so powerful.  Videos: Preferred medium for fast assimilation of information; video safety tours; make training easy; virtually free (many cell phones now take videos); easy to use, upload, share; rapid explosion of video sharing sites.  WordPress: Create micro-sites and blogs; apps galore; removes barriers to entry; fast and easy to setup and update; audience engagement.  HootSuite: Manage multiple social media platforms from one interface; one click to update LinkedIn, Twitter, Facebook; schedule posts in advance; give several people access to share responsibilities NOTE: Did we mention these sites are free, Free, FREE!
  • 119. What Are You Going to Do??? Social Media 101 UCBCHL November 2011 119
  • 120. Please connect to CARD & Ana-Marie Jones Support the nonprofit Social Media preparedness effort CARD can be found online at: www.CARDcanhelp.org http://CARDcanhelp.org/Blog www.Facebook.com/CARDcanhelp www.Twitter.com/CARDcanhelp Ana-Marie Jones can be found online at: www.LinkedIn.com/in/MsDuctTape www.Facebook.com/MsDuctTape www.Twitter.com/MsDuctTape Please consider creating a recommendation on LinkedIn, giving us a shout- out on any social media platform, sending a note of thanks and appreciation to our funders. We greatly appreciate your support! Thank you! To use any part of this PowerPoint please: Attribute @FullCourtPress & @CARDcanhelp Copyright CARDcanhelp.org Social Media 101 UCBCHL November 2011 120