The document discusses new trends in digital marketing. It notes that the future of advertising is now, with marketing and products converging in the consumer's experience. Transparency has replaced honesty, and marketing now focuses on connecting with consumers through distribution, advertising, and customer relationship management rather than just product and packaging. It suggests marketers collaborate with consumers to create valuable products and content that deliver utility and make people's lives better.

1. Standing On The Horizon 9/17/2008 A discussion about new media DIGITAL (INTERNET) MARKETING (MKT 9780) Instructor: Dorian Benkoil Guest Speaker David Cutler Oasis Technology Partners www.otpartners.com

3. What’s on the Marketing Horizon What’s on the Marketing Horizon?

4. You Are Standing On It

5. THE FUTURE OF ADVERTISING

6. THERE ISN’T ANY.

7. THE END

8. THE FUTURE OF MARKETING IS HERE…

14. OLD MARKETING PRODUCT PACKAGING DISTRIBUTION CRM ADVERTISING CONSUMER

15. NEW MARKETING PRODUCT PACKAGING DISTRIBUTION ADVERTISING CONSUMER CRM

18. What Can You Do About It?

19. Fish Where The Fish Are… Be The Fish

20. Join The Playground del.icio.us

21. What They Want Versus What You Want

24. Learn What You Know www.EatMedia.com

25. New Ways of Thinking

29. Crossing The Chasm

30. Amazon.com

32. HOW CAN YOU CREATE BRAND FANS?

33. DELIVER VALUE THROUGH MARKETING.

34. OR, MORE SIMPLY PUT…

35. MAKE PEOPLES’ LIVES BETTER.

36. SO HOW CAN WE DO THIS?

37. PRODUCT INNOVATION

38. BUILD THE MARKETING INTO THE PRODUCT.

39. MAKE THE PRODUCT SO GREAT, PEOPLE CAN’T HELP BUT TALK ABOUT IT.

41. THE (VALUABLE) PRODUCT IS THE MARKETING

42. THE (COOL) PRODUCT IS THE MARKETING

43. THE (UNIQUE) PRODUCT IS THE MARKETING

44. The (UTILITY) PODUCT IS THE MARKETING

46. What Works (Thanks Code + Theory)

47. GREAT. BUT MY PRODUCT ISN’T COOL.

48. WHAT CAN I DO???

49. WELL, FRANKLY YOU’RE SCREWED.

51. HOW DO WE CREATE THIS KIND OF MARKETING?

52. OBSERVE + LISTEN

53. ENGAGE

54. ASK THEM! Duh.

56. COLLABORATION AGENCY CONSUMERS COMPANY INFORMATION & INPUT INSIGHTS & IDEAS INNOVATION & CONTENT BETTER BRANDS

57. COLLABORATION

58. We Trust Each Other Most – So…?

59. Crowd Sourcing With Revenue $haring

60. You Are In The Right Market

61. ADD VALUE THROUGH CONTENT.

62. THEY WILL PAY FOR GREAT CONTENT.

63. CONTENT IS THE NEW CURRENCY

66. A Marketplace for remote access application support www. HelpGuest .com

67. IF YOU ONLY REMEMBER ONE THING…

68. NEW MARKETING = MAKING PEOPLES’ LIVES BETTER.