SitourUSA is part of a multimedia advertising network at over 1000 ski resorts around the world. For brands that want to get 'em while they're happy ... and efficiently reach 20 million upscale, active spenders who are uniquely receptive to their message ... because you can't beat a positive frame of mind in an uncluttered environment!

1. Advertise Where They Play
2014 - 2015 Overview and Media Kit
SitourUSA.com - 195 Hurley Ave - Kingston, NY, 12401 - 845.331.9000 - info@sitourusa.com
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2. Receptivity In Advertising:
Even at 8 years old you knew
it was better to ask for
something when your parents
were in a good mood...
Give your brand the same
opportunity for success.
MINDS OPEN
ON THE MOUNTAIN.
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3. Introducing Sitour USA
Over forty-years ago Sitour pioneered a novel way
of reaching active consumers. We leverage the
popularity of ski resorts and their millions of yearly
visitors to develop a unique media package at the
best resort focal points of attention – waiting at the
ski lifts, looking at the maps, during lunch, etc…
From highly-targeted local campaigns to national
exposure, we can feature your brand and products
in the right locations for the lowest cost.
“Sitour” is French for Signature Touriste …
Signage for Tourists. So, our mission has always
been to help people get around the big, beautiful
ski resorts so they have more fun with friends,
family, and nature.
We invite you and your Brands
to join us!
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4. Client Relationships
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5. Choose your target
resorts
• One resort / Multiple
• Regional / National
Great exposure and value
• 100+ resorts
• >20-million annual visitors
• 5,000 ad locations
• >5-billion impressions
Resort Network
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6. Demographics – Upscale, educated, balanced, professionals, families
Occupation
Gender
Age
Education
Status
Income
Prof./Managerial 46%
Owner 26%
Male 64%
Female 36%
Kids/Teens 5-17 26%
Young Adults 18-34 44%
Adults 35-54 26%
55+ 4%
College Graduate 66%
Post-Graduate Work 29%
In College 9%
Students 12%
Singles 27%
Married, No Kids 11%
Households w/Kids 50%
Empty Nesters 12%
Sitour Market United States
Average $85,000 $50,054
<$50,000 28% 50%
$50k - $100k 24% 29%
$100k - $200k 29% 17%
$200k+ 19% 4%
Sources:
SIA (Ski Industries of America)
Nielsen, NSAA (National Ski Area Association
US Census Bureau 2011
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7. Outdoor Upscale Active Consumers – Actually reach them at their best
Multi-sport
• Participants going from one
season and activity to another
Affluent*
• 29% = $100,000 to $199,999
(vs. 16% of U.S. households)
• 19% = incomes > $200,000
(vs. 3% U.S. households).
Accessible
• Ski resorts offer a unique
opportunity for advertising in a
positive and uncluttered area.
* National Ski Areas Association and US Census Bureau
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8. Our Media Network – Extend your reach to where they are looking
Highly Visible
• Large format print
• LED Digital
Strategically Located
• Natural gathering points
• Inside and outside
Effective for all
Communication
• Brand Communication
• Detailed, call to action
• Dynamic Messaging
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9. High visibility media, positioned at key locations that carry your brand message, and engage
consumers when they are in their favorite surroundings – the mountains.
Panorama Map Displays
• Premier focal point of
every resort
• Located throughout
resort in on-slope
gathering and
conversation locations
Lift Corral Displays
• Maximum exposure and
long viewing times
• Multiple repeat views as
guest return to the lift
and regroup with friends
LED Digital Media
• Stand out with bright,
eye-catching LED displays
• Capable of live, dynamic
video, still and slide format
• Create custom 15-second
digital advertising
Brand Media
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10. Print media that invites involvement throughout their day and season. Rack and poster
displays broadcast a brand message from afar and a call-to-action up close.
Poster Displays
• Located at key guest service
locations
• Large format medium offers ample
area for communication
Ski Rack Displays
• Your advertisement becomes a
location reminder for equipment and
meeting points
• Double-sided creative is seen from
any angle
Call-to-action Media
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11. Mobile interactions, experiential marketing, sampling events, etc.
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12. SOS Season Of Safety – SOS all day … every Season
On-site activation team
for promotions
& lead generation
5000 print locations
Across 100+ resorts
Fun call-to-action campaigns
like scavenger hunts & mobile
engagement with Beacons
Interactive product showcase,
experiential rewards & branded
Safety village
Signature amenities through
anchor sponsors, digital partners,
after parties & VIP packages
info@sitourusa.com | 195 Hurley Avenue Kingston, NY 12401 | (845) 331-9000
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13. Pacific West
# of
LED'S
Boreal CA P
Diamond Peak NV P 1
Kirkwood CA P 1
Mountain High CA P
MT Shasta Ski Park CA P 3
Northstar-at-Tahoe CA P 5
Royal Gorge CA P
Sierra-At-Tahoe CA P 1
Sugar Bowl CA P 2
China Peak CA F-H
Dodge Ridge CA F-H
Donner Ski Ranch CA F-H
MT Spokane WA F-H
Soda Springs CA F-H
Willamette Pass OR F-H
Northeast
# of
LED'S
Belleayre NY P 2
Bretton Woods NH P 3
Bristol NY P 1
Bromley VT P 2
Cranmore NH P 2
Greek Peak NY P 1
Gunstock NH P 1
Hunter NY P 3
Jay Peak VT P 1
Jiminy Peak MA P
Kissingbridge NY P 2
Mountain Creek NJ P 2
Nashoba Valley MA P 2
Okemo VT P 4
Peak N Peek Resort NY P
Smuggler's Notch VT P 3
Stratton VT P 4
Swain NY P
Wachusett MA P 3
Waterville Valley NH P
Black Mountain NH F-H
Bolton Valley VT F-H
Catamount NY F-H
Crotched Mountain NH F-H
Darthmouth Skiway NH F-H
Mohawk Mountain CT F-H
Mt. Abram ME F-H
Saddleback ME F-H
Ski Bradford MA F-H
Ski Sundown CT F-H
Song Mountain NY F-H
Titus Mountain NY F-H
Wildcat NH F-H
Plattekill NY F-H
Midwest
# of
LED'S
Afton Alps MN P 1
Boston Mills OH P
Brandywine OH P
Chestnut Mountain IL P 1
Crystal Mountain MI P 2
Snow Creek MO P 1
Wilmot Mountain WI P
Alpine Valley MI F-H
Alpine Valley OH F-H
Mad River OH F-H
MT Kato MN F-H
Paoli Peaks IN F-H
Ski Snowstar IL F-H
Snow Trails OH F-H
Tyrol Basin WI F-H
Welch Village MN F-H
Mid-Atl / SE
# of
LED'S
Beech Mountain NC P
Big Boulder PA P 1
Camelback PA P 4
Jack Frost PA P 1
Montage Mtn. PA P
Roundtop PA P 1
Shawnee PA P 1
Snowshoe / Silvercreek WV P
Sugar Mountain NC P 3
Whitetail PA P 1
Wintergreen VA P 7
Appalachian Ski Mt NC F-H
Bryce Mountian VA F-H
Hidden Valley PA F-H
Massanutten VA F-H
Ober Gatlinburg TN F-H
Wolf Ridge NC F-H
Timberline WV F-H
Winterplace WV F-H
Rocky Mountain
# of
LED'S
Angel Fire NM P 1
Bogus Basin ID P 2
Brian Head UT P 1
Brundage ID P 2
Loveland Basin CO P 1
Schweitzer Mountain ID P 2
Snowbird UT P 1
Beaver Mt. UT F-H
Lookout Pass ID F-H
Red Lodge Mountain MT F-H
Red River NM F-H
Sandia Peak NM F-H
Silver Mt. ID F-H
Ski Santa Fe NM F-H
Snow Bowl MT F-H
Sunlight Mountain CO F-H
Terry Peak SD F-H
P=Premium Resort Network Resort F-H=Family Resort
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14. Minds Open On The Mountain.
Join us!
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