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Strategies for Marketing Your Collection Using Free Online Tools :     There is such a thing as a Freebie! Charleston Conference, November 7, 2009 Dana M. DeFebbo ,  Reference and Instruction Librarian, The Citadel Kirstin Steele ,  Collection Management Librarian, The Citadel Jackie Zanghi-LaPlaca , Director of Library & Educational Relations, IGI Global
“ When we ask what’s different in the world of digitized information, the answer is, in a word--everything.” -- Coping with Copyright and Beyond: New Challenges as the Library Goes Digital , Hersey, ARL
Leaving the copyright comfort zone ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Libraries confront a variety of disruptive technologies and these technologies will disrupt libraries.” --David W. Lewis,  A Strategy for Academic Libraries in the First Quarter of the 21 st  Century , 2007
Into the world of digitized information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We will examine research and best practices pertaining to the utilization of Web 2.0 marketing tools in the academic library setting. These quality free resources are more critical due to the current economic climate. Where can I get the free resources?
Dana M. DeFebbo    Reference and Instruction Librarian  The Citadel
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to use Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Appy! Applications for Mobile Devices & Computers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Applications for Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Kirstin Steele   Collection Management Librarian The Citadel
[object Object],[object Object],[object Object],Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],Using a blog to replace staff emails
Social networking tools with library catalogs ,[object Object],[object Object],[object Object]
Jackie Zanghi-LaPlaca   Director of Library & Educational Relations IGI Global
Online Symposium series ,[object Object],[object Object],[object Object],[object Object],[object Object]
Highlighting library  success stories ,[object Object],[object Object],[object Object]
What are your success stories? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]

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There is such thing as a freebie!

  • 1. Strategies for Marketing Your Collection Using Free Online Tools :  There is such a thing as a Freebie! Charleston Conference, November 7, 2009 Dana M. DeFebbo , Reference and Instruction Librarian, The Citadel Kirstin Steele , Collection Management Librarian, The Citadel Jackie Zanghi-LaPlaca , Director of Library & Educational Relations, IGI Global
  • 2. “ When we ask what’s different in the world of digitized information, the answer is, in a word--everything.” -- Coping with Copyright and Beyond: New Challenges as the Library Goes Digital , Hersey, ARL
  • 3.
  • 4. “ Libraries confront a variety of disruptive technologies and these technologies will disrupt libraries.” --David W. Lewis, A Strategy for Academic Libraries in the First Quarter of the 21 st Century , 2007
  • 5.
  • 6. We will examine research and best practices pertaining to the utilization of Web 2.0 marketing tools in the academic library setting. These quality free resources are more critical due to the current economic climate. Where can I get the free resources?
  • 7. Dana M. DeFebbo Reference and Instruction Librarian The Citadel
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Kirstin Steele Collection Management Librarian The Citadel
  • 13.
  • 14.
  • 15.
  • 16. Jackie Zanghi-LaPlaca Director of Library & Educational Relations IGI Global
  • 17.
  • 18.
  • 19.
  • 20.