Steve Shatsky's presentation on Blogging www.steveshatsky.com

1. Blogging to Build Business Steve Shatsky Prudential Texas Properties Turtle Creek Office

2. Why should you BLOG? It’s all about Lead Generation! Search Engine Optimization (SEO) The 84% Factor Building Client Relationships – Passive Touching Establish “Local Expert” Status Niche Marketing Content Inexpensive alternative to traditional mailings Source of Agent Referrals

3. Google Ranking

5. What’s a BLOG? (Just so we’re speaking the same language!) weB+LOG=BLOG A BLOG is like an online journal … Each entry is called a Post A collection of Posts is a BLOG

6. You might be a BLOGGER if… Did you ever keep a diary or a journal? Did you ever write a short essay or a review? Local or School Newspaper, Church Bulletin, Newsletter… Did you create specific content for your website? Do you know what’s going on in your neighborhood or “farm area”? Is there an aspect of Real Estate, a hobby or lifestyle activity that you have expertise in that you can share? CONNECT!

7. Where can you BLOG? There are alternatives… Your New PruTexas Agent Website It’s there and waiting for you! A General Blogging Site Word Press, Blogger,etc. A Community Site ActiveRain / Localism Combinations Content CAN be replicated

11. BLOG Your Way! How Often? At least once a week, but more frequent is better. Keep a regular schedule to maximize readership. Length? 300 Words is considered optimal Cover your topic, but get too wordy and people tune out Use Keywords and Repeat them Finding Your Blogging “Voice”

12. Why I Chose ActiveRain… GoogleJuice! The Junior League Holiday Event Story “I would have to pay a fortune to get this kind of advertising!” “I wrote an article here on Active Rain about a local Holiday event that over 10,000 will attend and within 1 day I was #1, #2 and #6 on Google. The amazing thing is the official website for Junior League is #3 on Google!” My Personal Results 2 - 3 Direct Calls Per Month 1 - 2 Web lead per week My largest website referral sources Search Engines and my Blog 6 successfully closed clients in 2009!

13. Why I Chose ActiveRain, cont. Inbound Referrals Networking Over 170,000 Members Nationally Localism Consumer Focused Local Area (Neighborhood Level) Posts Outside Blog

14. Getting started… Writing a Post Topics Content matters! Different Topics for Different Audiences Text & keywords! Graphics and Charts Videos REMEMBER COPYRIGHT LAWS!

15. How to get started… Quick & Easy Active Rain Account Options Basic Internal Member Facing ONLY! No indexing! Rainmaker Plans Start at $29/month* Internal & External Facing Includes Outside Blog Friend of Steve discount Rainmaker w/ first month for $5.00 Contact me for Sign-up Info and Promo Code