A presentation on mobile marketing.

1. MOBILE MARKETING
Amy Rule, Abi Holt, Miles Newlove, Shaun
Parsons & Molly Mclaughlin

2. Task One: Mobile Marketing Magazine
Audioboo
Audioboo, a place to share audio content for free and connect it to your social
media sites is now helping broadcasters monetise their content by launching
new network, Advertising on Demand. Broadcasters can now offer audio
adverts on any content uploaded to the platform, including across Twitter cards
and Facebook embeds. Ads can be determined depending on individual
requirements, and sold on themes like sport or music.
Instagram launches on Windows phones
The app has been a long time coming for Windows phones. Microsoft have
been promising that the app is on its way since the launch of Windows Phone 8.
The app has all the functionality you’d expect: you can apply filters to photos
and share them on the app. However, you are unable to upload and share
videos, and there is no in-app camera. This means you have to use the phone’s
camera and upload it to Instagram seperately.

3. Task One: Mobile Marketing Watch
Apple Already At Work On iPhone 6
Although the iPhone 5S has only been recently been released, the California giant has
already begin field testing the next-generation iPhone 6. A Chinese blog named C
Technology has reported that the new iPhone will deliver a larger 4.9-inch display.
Despite this news being leaked, the iPhone 6 is not expected to be released until Autumn
next year.
Mobile shopping has not defeated desktop shopping
comScore recently published its estimates of Q3 2013 U.S. desktop-based retail
eCommerce sales which tell us that desktop based shopping isn’t over yet. “Q3 2013 sales
grew 13 percent year-over-year to $47.5 billion, marking the sixteenth consecutive
quarter of positive year-over-year growth and twelfth consecutive quarter of double-digit
growth.”
mCommerce spending on smartphones and tablets, on the other hand, added $5.8 billion
for the quarter, up 26 percent vs. year ago.

4. Task Two
NFC – Near Field Communication (Who is using this already?)
It is a set of standards for smartphones and similar devices to establish radio communication
with each other by touching them together or bringing them into close proximity. It is a shortrange, low power wireless link evolved from radio-frequency identification (RFID) tech that can
transfer small amounts of data between two devices held a few centimeters from each other.
Orange's Quick Tap scheme uses NFC and allows purchases of £15 at 50,000 shops in the UK
(includingPret a Manger, EAT, Little Chef, Wembley Arena, Subway, Wilkinson and
McDonalds)
Proximity Marketing (How is this being utilised by companies?)
Proximity marketing implies distributing local advertising content to users, via wireless
channels, such as mobile devices. Individuals who sign up for the service receive these
notifications in that particular area of operation.
App Development (What technologies are available for this?
Application development is often used to refer to the activity of computer programming, which
is the process of writing and maintaining the source code, whereas the broader sense of the
term includes all that is involved between the conceptions of the desired application through to
the final manifestation of that application. Therefore, application development may include
research, new development, modification, reuse, re-engineering, maintenance, or any other
activities that result in the finished application.

5. Task Two
iAds (3 examples)
iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and
iPad line of mobile devices allowing third-party developers to directly embed advertisements
into their applications .
Nissan Leaf iAd : http://www.youtube.com/watch?v=a_xa_m7MXU&feature=player_embedded
Liberty Mutual
iAd: http://www.youtube.com/watch?v=9AbpLO_LnPM&feature=player_embedded

6. Task Two
Smartphone statistics by country
http://www.mobilestatistics.com/mobile-statistics

7. Our QR Code

8. Task Three: Smartphone Apps
Whatsapp
•
Free
•
Popular
•
Quick & Easy to use
•
Instant Messaging
•
Accessible for most phones
Around Me
• Can use on the go
• Easy & quick
information
• Useful (gives directions
etc)
• Easy to use
• Reliable
Ebay
• Quick & Easy
• Easily accessible
• Can use whilst on the go
• Don’t need a PC to sell stuff etc
• Basic