Seven things your users think that will cause your product to fail. And what things you can do to over come this.

1. 7 Reasons Why
Your Product Will Fail
Dinker Charak • @ddiinnxx • ddiinnxx.com

2. 1 “I don’t like it”
2

3. 3
A Jackson Pollock paintings sell for millions.
What people would like is hard to imagine.

4. “A lot of times, people don't know what they
want until you show it to them.”
- Steve Jobs
4
Rapid
Prototyping
Wire-Frames
Reference
Products
(X of Y for Z)
Try:

5. 2 “I don’t even want it”
5

6. 6
What the
Users Wants
What Your
Software Does
Well
What Other
Software Does
Well

7. There are around 5M software
products in the market
7
Gap
Analysis
USP
Identification
Product
Definition
Try:

8. 3 “I don’t even know how to use it”
8

9. 9

10. “The adult public's taste is not
necessarily ready to accept the logical
solutions to their requirements if the
solution implies too vast a departure
from what they have been conditioned
into accepting as the norm.”
- Raymond Loewy
10
Experience
Design
User
Interface
Habit
Building
Try:

11. 4 “I am happy with what I have”
11

12. 12
I am not lazy ...
I just love inertia

13. People go for new software if existing
one is broken badly or the new
software is kind of amazing.
13
Empathy
Maps
Product
Migration
Product
Marketing
Try:

14. 5 “I don’t want to pay for it”
14

15. 15

16. The amount most people are willing to
pay for an app is $0—until they’ve
actually downloaded it.
16
Product
Pricing
User
Research
Business
Models
Try:

17. 6 “No one else is using it”
17

19. Expert social proof, Celebrity Social
Proof, User Social Proof, ‘Wisdom of
the Crowds’ Social Proof and ‘Wisdom
of Your Friends’ Social Proof matters.
19
Go To
Market
Product
Marketing
Product
Branding
Try:

20. 7 “I don’t trust it”
20

21. 21

22. "We want to build a website where
people publicly post pictures of their
bedrooms, the bathrooms. And then,
over the Internet, they're going to invite
complete strangers to come sleep in
their homes. It's going to be huge!”
- Joe Gebbia on AirBnB
22
Product
Support
Product
Reviews
User
Psychology
Try:

23. THANK YOU!
Dinker Charak • @ddiinnxx • ddiinnxx.com