Presentation to the Mendham Business Association on Digital Marketing Products.
Presented by Doug Doremus, Internet Marketing Manager - Recorder Community Newspapers.
Driving Behavioral Change for Information Management through Data-Driven Gree...
Mendham business assoc. digital products
1. Online Marketing Products for
Small Businesses
New Jersey Hills Media Group
Recorder Community Newspapers
Doug Doremus
Internet Marketing Manager
908-510-5008
ddoremus@newjerseyhills.com
2. The Power of Local
• Local generally means media or advertising focused
on a specific location or area – versus regional or
nationwide
• Hyper-Local – content is characterized by three
major elements:
– refers to entities and events that are located within a well
defined, community scale area
– it is intended primarily for consumption by residents of that
area
– it is written by an individual resident in that area
3. The Power of Local
3 billion searches on Google per day
1 in 5 searches has a local intent
1 in 3 mobile searches have local intent
70% of consumers research a product/service online
before making a purchase
69% of consumers are more likely to use local
business that has a social media presence
5. Google Places
• Claiming your Google Places page is free.
• Local-business listing verification helps you rank
higher in Google Maps and on Google results pages
• Google Places pages can include photos, videos,
ratings, reviews, product/service information, and
more.
• Content-rich Google Places pages increase relevance
for consumers, and, in turn, may increase leads to
the advertiser
15. Advantages of Marketplace
Targeted just to the local market
Listings can be found on Google
Drives traffic to your website
Integrates video and social media
Coupons
Blogs
Reviews
16. Marketplace Package
Platinum Level
Name, Address, Phone Number
Expanded write up of business (1000 words)
Unlimited Photos
Videos
Coupons
Home Page Widget
Links to email and website
Business reviews
Logo
Top of search results
Banner and print advertising discounts
Facebook and Twitter integration
Zip2Save coupon
2x3 Ads in two papers
Tile banner
18. Online Reviews
• Encourage your current customers to write about your
business. Once you have obtained their reviews, submit
them to relevant websites/forums with other reviews
(being careful not to submit positive reviews only).
• Build a presence on sites like Marketplace and Yelp.
This is essential, as the reviews from listings on these
kinds of sites get pulled into Google Places pages
• Pay attention to and engage your social networkers.
• Once you have obtained reviews, do not forget
to respond to them.
21. E Newsletter
Send out 1-2x per Month
Link to Blog, Website,
Event Page
Timely Information,
Interesting
Pay attention to your
Subject Line
Constantcontact.com
22. Blogs
• Post 1-2x per Month
• Link to Website, Event
Page, Facebook
• Don’t’ Sell, Engage
• Invite Guest Bloggers
• Create Interesting Titles
• Wordpress.com
23. E-blast
• Send out 1-2x per
Month
• Link to Blog, Website,
Event Page
• Timely Information,
Interesting
• Pay attention to your
Subject Line
• Constantcontact.com
24. Facebook
• A great vehicle for
conversations/ask
questions
• Be relevant/ use imagery
and videos if possible
• Post information at least 2x
a week
• Capture New Fans/Likes
• Create Landing Pages for
Events posted
• Connect to
WebsiteLInkedIn, Blog, etc.
25. Twitter
• Very current and hourly good
for supporting events and
promotions in the moment
• Research to get a feel for style,
remember who your audience is
• Don’t just promote, engage
• A search engine for immediate
current events and industry
issues
• Only 140 characters per tweet
• A support and Link to your
blog, website, event pages,
landing pages
• Post at least 2-3 times per week
or more
• How to build a community of
Twitter followers for your
company
• http://blog.hubspot.com/blog/ta
bid/6307/bid/4277/How-to-Build-
a-Community-of-Twitter-
Followers-for-Your-
Company.aspx
26. Social Network sites - LinkedIn
Customer Engagement
Opportunity/Renewed
connections
Great resource for finding
employees
Effective for Personal
branding
Profile your business and
have your team do the same
Spend few hours month
finding old contacts, creating
ambassadors