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LTE Business Readiness




Long Term Evolution (LTE) is a key buzz word in the mobile networks sector, but little has been written

about the opportunities and challenges that are brought forward by this new technology. This paper aims

to provide a snapshot of the likely changes it will bring to telecom operators and the mobile internet

service providers businesses. The paper shall also look at the adoption of LTE network worldwide via the

growth of 3G subscriber base from now until 2013. Asia Pacific seems to lead this growth with India and

China expected to be the major contributors. This paper also draws attention to two case studies, that of

TeliaSonera and Verizon Wireless of their successful deployment of the LTE network. The paper shall also

define LTE, in comparison to WiMAX.




www.solidiance.com
Contents
    I    LTE global outlook and forecast							                                      Page 3


         1   What is LTE?							                                       		            Page 3

         2   So how is it different from WiMAX?				                    		            Page 3

         3   Who are the early adopters of LTE?				                    		            Page 6

         4   Ingredients to increase ARPU – Opportunity for Network Operators	       Page 7

         5   LTE adoption & its challenges						                                     Page 13

         6   Forecast data for number of 3G subscribers by region		          	       Page 16

         7   Mobile data traffic by devices				                        		            Page 17



    II   Case studies: Assessment of LTE success globally				                        Page 17


         1   TeliaSonera: How different is the usage of LTE from 3G	   		            Page 17

         2   Verizon Wireless: Leveraging on the dynamic eco-system of LTE       	   Page 20




2
LTE Global Outlook and Forecast
Mobile Networks continue to grow at an exciting pace. There are 6 billion mobile phone subscriptions

in the world, with 1.2 billion of them using mobile internet. Today, one in five mobile phone subscribers

have access to fast mobile internet service (3G or better). Consumer demands for advanced services and

more connected lifestyles is pushing the mobile telecom industry to come up with technical solutions that

enable network operators to meet this demand of consumers. Working on the same lines, 3rd Generation

Partnership Project (3GPP) came up with a standard called Long Term Evolution (LTE).




What is LTE ?
Simply put, LTE is just another way to give enhanced data speed and new services to consumers. LTE

does this by creating a new radio access network named Evolved UMTS Terrestrial Radio

Access Network (E-UTRAN), which supports all IP-based traffic. LTE has a new packet

core network called System ​ Evolution (SAE), which will support E-UTRAN. Together,

these two will help network operators improve end-user throughputs, sector capacity,

reduce user plane latency and better multipath, mobility and power performance.

3GPP has set aggressive performance targets for LTE. It is relying on technologies like

Multiple-Input Multiple-Output system (MIMO), Orthogonal Frequency Division

Multiplexing (OFDM) & smart antennas to achieve these targets. One of the main

objectives of LTE is to minimize complexities in existing system infrastructure

and offer operators a simple upgrade path from current 3G networks.




So how is it different
from WiMAX ?
LTE is developed by 3GPP, while WiMAX is a product of IEEE. LTE

and WiMAX, though are different technological standards,

yet posses many similarities. One cannot call them siblings,

but calling them blood-related would not be too wrong.




                                                                                                            3
4
LTE will help telecom operators to give better data
                         usage experience to customers. In HSPA+ you have a
                         speed of maximum 42Mbit/sec per cell to be shared
                        by all subscribers connected to that cell but LTE gives
                                                          maximum of 300Mbit/sec per cell
                                              - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia)




Here is a brief comparison between two:                       through WiMAX. This point is important for

Speed:                                                        network operators as International roaming

LTE can achieve 300 Mbit/s on downlink & 75                   contributes substantially to their revenues

Mbit/s on uplink. Whereas, WiMAX can give 128                 and also provides convenience to their

Mbit/s on downlink & 56 Mbit/s on uplink.                     consumers.


Latency:                                                      SIM Card:

There is a good difference between latency of                 LTE, like GSM requires SIM card to operate.

these two technologies. Latency rate for LTE is               WiMAX does not require a SIM card. Looking

10ms while for WiMAX it is 50ms. Low latency                  at the popularity of GSM networks, it sure is a

rate is important for real-time multimedia                    disadvantage for WiMAX.

services like online gaming & conferences as the
                                                              Power Consumption:
signal must arrive at the destination as soon as
                                                              LTE uses SC-FDMA modulation in uplink
possible
                                                              channels, hence requires less power than

Roaming:                                                      WiMAX. This results in longer battery time of

LTE provides roaming on all 3GPP networks.                    mobile device for LTE.

However, roaming is not very easy to achieve



                  LTE                                             WIMAX
 Speed		          300 Mbit/s Downlink                             128 Mbit/s Downlink
                  75 Mbit/s Uplink                                56 Mbit/s Uplink

 Latency	         10ms                                            50ms

                  OFDMA (downlink)                                OFDMA (downlink)
 Modulation	
                  SC-FDMA (uplink)                                OFDMA (uplink)

 MIMO		           Yes                                             Yes

 FDD/TDD	         FDD for full duplex on two 5 MHz channels       TDD for half duplex on one 10 MHz channels


 Mobility	        Operates with a target up to 350 km/h           Operates with a target up to 120 km/h




                                                                                                                 5
Worldwide LTE adoption
     (chosen countries)

                                                                             Norway - TeliaSonera
                            Poland - Mobyland and CenterNet                  Launched Dec 15 2009
                            Launched Sept 7 2010
                                                                             Sweden - TeliaSonera
                            Austria - Mobilkom Austria                       Launched Dec 15 2009
                            Launched Oct 19 2010
                                                                                                Uzbekistan - MTS
                                                                                                Launched Jul 28 2010
                                                                                                Uzbekistan - UCell
                                                                                                Launched Aug 2010


                                                                                               Hong Kong - CSL
                                                                                               Launched Nov 25 2010




                                                 Armenia - Vivacell-MTS
                                                 Launched Dec 20 2010                                Japan - NTT DoCoMo
    USA - MetroPCS                                                                                   Launched Dec 25 2010
    Launched Sept 21 2010                                                                            Korea - SK Telecom
                                                                    India - Bharti Aritel
                                                                    Launched Apr 10 2012             Launched Jul 1 2011
                                                                    Srilanka - Dialog Axiata         Korea - LG Uplus
                                                                    Launched May 7 2011              Launched Jul 1 2011


                                                  Saudi Arabia - Zain      Singapore - M1
                                                  Launched Sept 21 2011    Launched Jun 20 2011
                                                  Saudi Arabia - STC       Singapore - SingTel
                                                  Launched Sept 22 2011    Launched Dec 20 2011
                                                  Saudi Arabia - Mobily    Philippines - Smart Communications
                                                  Launched Sept 24 2011    Launched Apr 16 2011




    Source: Solidiance Analysis




     Who are the early adopters of LTE ?
      TeliaSonera was the first operator to launch commercial LTE service in the two Scandinavian countries

      Norway & Sweden. 15 new operators were added to this list in 2010, 31 in 2011 and other 9 launched LTE

      services in the beginning of 2012. LTE is fast becoming a global standard and Asian operators are certainly

      not going to watch the party from outside, CSL Hong Kong and NTT Docomo have already launched their

      LTE services. Middle Eastern operator are also picking up pace in launching LTE.




6
LTE is the new GSM, it is the sort of standard we were
                          waiting for. It is technologically advance and much
                      more stable than WiMAX, it provides similar mobility
                              as GSM and enables quick updates to its system
                                                                   - LTE Project Manager, ZTE (Hong Kong)




Ingredients to increase ARPU – Opportunity for
Network Operators
Smart Device boom:

Non-PC devices are replacing PC devices at a fast rate. Consumers want everything to be mobile as

manufacturers are providing them with devices that can handle high amount of data transfer while

they are on a move. Devices like iPhone and Blackberry are already a phenomenon in major Asian

cities like Singapore and Jakarta which implies that users are tech savvy and will be willing to adopt LTE

devices in future


                                Computing Device Sales 2011


Smartphones                                                                                    46%

Laptops                                                                                        25%

Desktops                                                                                       18%

Tablets                                                                                        6%

Netbooks                                                                                       5%
                                                                               Source: Solidiance Analysis




                                                                                                             7
Usage of mobile devices as a primary internet device is also increasing in Asia. 44% of mobile web users

    in Indonesia never use internet on desktop PCs. Other prominent countries in this category are India,

    Thailand and China. Users are opting for either smart phones or laptops/net books to meet their web

    needs.

      Percentage of mobile Web users who never or infrequently use the desktop Web (2011)


                       Egypt                                                     70%
                    India                                                        59%
             South Africa                                                        57%
                     Ghana                                                       55%
                      Kenya                                                      54%
                     Nigeria                                                     50%
               Indonesia                                                         44%
                  Thailand                                                       32%
                    China                                                        30%
                      USA                                                        25%
                                                                             Source: Solidiance Analysis




8
Cloud computing & Software as a Service:

It is already becoming the talk of the town as network hosted information and applications allow

subscribers to upload and download data at ease from anywhere. Network operators can build an eco-

system around this and use software as a Service.



Leveraging on Web 2.0:

LTE allows network operators to leverage on the applications and services provided by web 2.0 to serve

their consumers with personalized products.



Automatic initiation of Multiple, simultaneous sessions:

Mobile browsers can initiate multiple, simultaneous connections from the device, to the network, to

download security updates, refresh local mini-databases, and enable applications. This gives more

control to networks to personalize content for users.



Data usage on a high in Asian markets

Data is fast replacing voice and SMS as the major contributor to ARPU for network operators in Asia.

Market is led by Philippines and Japan, closely followed by Korea and Singapore. So, there is a fast

growing need in Asian markets for enhanced data speed and new services.




Top five operators in the world by proportion of
revenues derived from data (2011)

   Smart                                                                        Philippines

   Globe                                                               Philippines

   SoftBank                                                      Japan

   NTT Docomo                                              Japan

   KDDI                                          Japan
                                                                            Source: Portio Research




                                                                                                         9
10
With the inception of 3G, India is witnessing a change in
                      the telecom spectrum and LTE would be a logical next
                   step for the market. Local Indian handset manufacturers
                     along with a wide array of mobile software companies
                                     would give LTE a perfect platform to launch
                                                      - Praneet Mehrotra - Prinicipal, Solidiance Asia Pacific



Usage of mobile devices as a primary internet device is also increasing in Asia. 44% of mobile web users

in Indonesia never use internet on desktop PCs. Other prominent countries in this category are India,

Thailand and China. Users are opting for either smart phones or laptops/net books to meet their web

needs.




                                                                                           41.1
            38.3                                                                            %
                                    34.1     33.7
   32.6      %                       %               32.2                        31.5
    %               29.1                      %
                                                      %               27.4        %
                     %
                                                                       %


         Japan                             Korea                             China

                                                                  Percentage of mobile
                                                                  internet usage in some
                                                                  Asian countries (2011)

                                    46.3
                                                                        Mobile Internet time at home
   42.1                              %
    %       37.9
             %                               34.6                       Mobile Internet time at Work
                                              %
                                                                        Mobile Internet time on the go
                     20                              19.1
                     %                                %                                       Source: ITU

      Pakistan                             India

                                                                                                                 11
A comparison of mobile usage behaviour amongst Japan, US and 5 European countries reveal that

     Japanese users at an average use more data services than users of any other country used in this

     comparison. Japan has always been a benchmark in mobile technology in Asia and like Japan, if other

     Asian countries start to provide high data speed to customers, their ARPU from data would substantially

     rise.




     Mobile behaviour in Japan, United States and EU5 (UK, Germany, France,
     Spain & Italy) - 2010. Percent of total mobile audience (Age 13+)

                            Japan                           USA                           Europe
      Used Browser	            59.3%                          59.3%                            59.3%


      Used Applications        42.3%                          42.3%                            42.3%


      Instant Messaging        3.3%                           3.3%                             3.3%

      Email	                   54.0%                          54.0%                            54.0%

                                          Accessed social media/entertainment

      Social networking        17.0%                          21.4%                            14.7%
      or blog
      Watched TV and/or        22.0%                          4.8%                             5.4%
      video

      Played Games             16.3%                          22.5%                            24.1%


                                               Accessed Financial Services


      Bank Accounts             8%                            9.4%                             7.1%


      Financial News	          16.1%                          10.0%                            7.2%

                                            Accessed Retail/Travel/Weather


      Retail Site	             7.2%                           5.5%                             4.1%


      Classifieds              4.2%                           6.6%                             4.2%


      Travel Service           3.3%                           4.7%                             4.1%

      Maps                     15.7%                          16.0%                            10.8%


      Traffic reports          12.6%                          8.2%                             5.9%

      Weather news	            34.1%                          22.3%                            13.7%


     Source: Portio Research



                       Cost per Mb on LTE is much lower for telecom operator as
                                                                      compared to WiMax or 3G
                                              - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia)




12
In Asia, most probably we will use 2.6 GHz band. It has its advantages and
disadvantages, on the up-side governments will have a wider bandwidth to
 offer to operators as compared to 800MHz or 900MHz band so operators
  can make use of full capacity of LTE. However, a higher frequency means
               poor coverage, so operators will have to invest more in cell sites
                                             - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia)




 LTE adoption & its challenges
 Spectrum Harmonization:

 One of the key benefits of GSM networks has been seamless roaming across countries

 and continents, largely because of harmonized spectrum spanning large parts of the

 world. LTE infrastructure is being designed to operate in different spectrum bands

 of different sizes, however, ranging from 1.25 MHz to 20 MHz. To truly support

 seamless global roaming, harmonized spectrum will be needed otherwise the

 burden is shifted to terminals e.g., handsets or mobile devices to support

 multiple frequency bands, which adds time, expense, complexity and

 inefficiency to the equation.



 In US, 700 MHz band has already been auctioned for LTE. However,

 European countries are trying to free 800 MHz band for LTE. One other

 option is 2.6 GHz band and it can serve as harmonized spectrum.

 However, there are a couple of important attributes to the 2.6 GHz

 frequency band. First, relatively poor propagation characteristics

 will significantly impact indoor coverage, an issue already quite

 visible in the 3G HSPA networks deployed in the 2.1 GHz band.

 Second, poor propagation characteristics also translate

 into smaller cell radius, hence the need for more cells,

 which adds expense and complexity. Lastly and most

 importantly, frequency has a direct impact on network

 costs, as both op-ex and cap-ex increase significantly

 with higher frequency.




                                                                                                                13
other technologies (GSM, CDMA,

                                                                           3G) as well? Network operators

                                                                          might start their service with data

                                                                       cards and dongles but the advent of

                                                                     LTE smartphone will change the whole

                                                                   landscape of LTE adoption.

                                                                  Many carriers are not rolling out LTE

                                                                nationwide in their domains so for an LTE

                                                               device to have the ability to drop back to

                                                               another technology network is also a must.

                                                               LTE devices need to support Multiple Input/

                                                               Multiple Output (MIMO) in order to deliver

                                                               high data rates but this directly increases a

                                                               device’s complexity. One of the interesting

                                                               things to watch will be whether the initial

                                                               devices will support only 2x2 MIMO or

     Voice over LTE:                                           whether some vendors will launch devices

     In LTE, most of the standardization work has              supporting 4x4 MIMO from the start. This

     been focused on the data aspects and voice has            choice is directly related to battery life, and

     been somewhat neglected. Different operators              while data cards and dongles might get

     are giving different priority to this issue; in fact,     enough juice from their hosting laptops and

     some of the early adopters are looking at data-           netbooks but smart phone designers have

     only services for their initial LTE network rollouts.     critical design challenges in front of them in

     Clearly, the full op-ex and cap-ex benefits of LTE        terms of balancing battery life with MIMO

     can only be realized when all traffic types are           support.

     carried over a single, unified core. The issue of

     standardization of voice over LTE gets even more          Consumer’s expectation management:

     complicated when we bring into the mix the                Consumers have traditionally been paying

     interlocking of LTE with different types of legacy        little amount of money for their data plans

     networks including GSM, HSPA, CDMA2000,                   as many operators have followed the flat

     WiMAX and Wi-Fi.                                          rate business model. It is yet to be seen how

                                                               network operators will be able to charge

     Devices & Terminals:                                      premium prices to customer for LTE usage.

     One of the key aspects to look into is the availability   AT&T in US claims that iPhone drives 30

     of devices for LTE. When will they be available?          times more traffic than average feature

     How would they look like? Would they support              phones but looking at ARPU we find iPhone




14
users are not even paying 3 times more than an            also ties to spectrum re-farming, which is

average feature phone user.                               expensive. Switching off GSM networks would

                                                          enable operators to re-farm that spectrum,

Co-existence of 2G, 3G and LTE networks:                  but there are many strict regulations around

Network operators can not shut down their                 this spectrum in different countries including

existing networks as they have a huge subscriber          complete nationwide coverage requirements.

base on legacy networks. The challenge is how to          Alternatively,   operators   might    consider

manage multiple networks? Operators currently             keeping their 2G networks going for a while

enjoy significant roaming revenues from their             and switch off their 3G networks first and

GSM networks. Parting from this high margin               migrate those 3G users to LTE.

revenue stream is not going to be easy. The issue




Forecast data for number of 3G
subscribers by region
Asia Pacific will lead the growth in 3G subscriber base in coming years. India and China will be the

major contributors.



                                                  Projected number of 3G subscribers 2013


       Asia Pascific                                                                            40%
Western Europe                                           19%
       US & Canada                       10%
    Latin America                        10%
  Eastern Europe                         9%
                  Africa               7%
        Middle East                5%

                                                                             Source: Solidiance Analysis




                                                                                                           15
Top countries - 3G Penetration 2011


                                                                        97%
                                                              Japan

                                                                        92%
                                                         Singapore


                                                                        82%
                                                       South Korea

                                                                        73%
                                                           Portugal


                                                                        71%
                                                          Australia


                                                                        69%
                                                            Sweden


                                                                        58%
                                                            Canada


                                                                        56%
                                                                USA

      Source: Solidiance Analysis




        Subscriber response has been really good for LTE services. It is not a
          cheap service but it sure does help network operators to catch the
      top-tier or the most profitable group of customers. LTE will remain to
     be seen as a premium service and customers will be willing to pay high
                                            price for it at least for 2 more years
                                                 - ex-Network Strategist , Telia Sonera Sweden




16
Mobile data traffic by devices
     2009                                            Laptops & other Mobile-Ready Portables
                                                     Smartphones
     2010                                            Home Gateways
                                                     Non-Smartphones
     2011

     2012

     2013


                                  1500000                      3000000




Case study: Assessment of LTE success globally

Case Study: TeliaSonera – How different is the usage of LTE from 3G?

TeliaSonera was the first operator in the world to deploy LTE, and launched LTE

services commercially to customers in Norway and Sweden on 15 December 2009.

A survey conducted by TeliaSonera on its customers’ habits on their first 100

days of using LTE showed a marked difference in the usage patterns and data

consumptions of LTE users, compared to 3G users. The average smartphone

user consumes about 375 MB of data a month, but users of LTE consume 15

GB a month. This is equivalent to the amount consumed by the typical

wired broadband user, which is 14.9 GB a month according to Cisco.



TeliaSonera’s LTE users have been taking advantage of the enhanced

speed of LTE, which is ten times the speed of a typical 3G connection.

A survey of the network’s LTE users found



•	     54 percent would not consider returning to 3G at present

•	     46 percent surf the web more frequently when away

       from home

•	     26 percent say they are working more on a mobile

       basis

•	     23 percent say they are downloading larger files to

       a greater extent than previously




                                                                                              17
18
•	    16 percent say they began surfing more after the introduction of LTE

              •	    23 percent say they watch more online TV

              •	    28 percent listen to more Web radio and music services like Spotify

              •	    12 percent have increased their online gaming frequency



                                                                       Source: Light Reading, TeliaSonera


       According to TeliaSonera’s CTO of mobility services, Lars Klasson, streaming video is a

       significant contributor to the new traffic on the network as more people are using the fast LTE

     connection to watch streamed TV channels, with some even using their laptops at home as a

    second TV

  The rapid overall growth in demand for data has led to a surge in TeliaSonera’s mobile data revenues

 in the Nordic region, leading to an increase in 2010 Q4 profits by 8 per cent to US$818m



TeliaSonera LTE Pricing and Availability

After an initial grace period where TeliaSonera charged a nominal fee of US$0.56 a month for

unlimited access to stimulate interest and adoption. TeliaSonera has now introduced a three-tiered

pricing plan in Sweden .



   Name of                     Price                      Bandwidth                  Fair Usage
    Plan                    (per month)                                              Limitation
 Mobile Broadband                US$92                     10 to 80 Mbps                   30 GB
 Total 4G
 Mobile Broadband
 Stor (Large)                    US$56                     10 to 20 Mbps                   20 GB

 Mobile Broadband
                                 US$46                      5 to 10 Mbps                   10 GB
 Mellan (Medium)



Initially, only Samsung LTE dongles were available for accessing the network, but TeliaSonera and

Samsung have recently launched a laptop with a 4G modem, which is also backward compatible



TeliaSonera and Spotify

In 2009, TeliaSonera signed an exclusive 2-year agreement with Spotify, a Swedish music streaming

service. A study by Informa Telecoms & Media, utilizing real data from TeliaSonera and Spotify,

estimated that an operator in Western Europe with 20 million customers could potentially generate

US$106.3 million of revenues from partnering with a music streaming service. This is on top of other

benefits such as reduced churn, increased ARPU, brand awareness and increased lifetime customer

value. Spotify has helped TeliaSonera to differentiate itself from its competitors, as over half of

Spotify/TeliaSonera customers said that they were more likely to stay with Telia as a result of the

partnership with Spotify). The partnership allows Telia to leverage on Spotify’s strong brand presence,

especially with those under 30, and effectively tackle the challenge of targeting young subscribers.



                                                                                                            19
Case Study: Verizon Wireless –

                                                                              LTE and its dynamic eco-system

                                                                            Verizon has long been known for

                                                                           its ‘walled garden’ approach, but is

                                                                       abandoning this model in the face of 4G.

                                                                      As noted by Lowell McAdam, president

                                                                     and    COO    of   Verizon,   collaboration

                                                                 and openness are the ‘new paradigm’ in

                                                                the wireless industry, and innovations in

                                                              applications and use are increasingly coming

                                                             from beyond the company. In response to this,

                                                           Verizon plans to transform its business model

                                                         by opening its network, applications and location

                                                        technologies to outside developers



                                                     The International Consumer Electronics Show (CES)

                                                   in January 2011 saw Verizon announcing a slew of

     new partnerships to add to its value added services offerings for its LTE customers. Slacker Radio, an

     Internet radio service, announced that an optimized application for the Verizon Wireless 4G LTE Mobile

     Broadband network will be available on select 4G smartphones. It will provide Verizon Wireless 4G

     LTE customers with high-fidelity audio and high-resolution album art in addition to artist profiles and

     album review, making for a highly personalized music experience. Users will also be able to cache their

     favourite stations for offline playback. Other music streaming services such as Rhapsody, MOG and

     Tune Wiki also announced the release of exclusive mobile applications on the Verizon Wireless 4G LTE

     network, creating a plethora of choices for Verizon LTE users



     Verizon Wireless 4G LTE customers will also have the ability to watch their home TV on their 4G

     smartphones through a monthly subscription to Sling Media, which will include the Slingbox, the

     SlingPlayer application and networking accessories. The significantly faster connection and reduced

     latency of the 4G LTE network will enable subscribers to enjoy a higher video quality. The on-demand

     premium mobile TV and movie service BitBop also announced at CES that it would be available to

     Verizon Wireless customers on both the 3G and 4G LTE Mobile Broadband networks, with additional

     functionality for 4G LTE customers in the form of higher-quality video streams and downloads



     Mobile gaming will also get a boost, with Gameloft stating at CES that Let’s Golf! 2 will be available on




20
certain 4G smartphones on the Verizon 4G LTE network. The game is Gameloft’s first high-definition

game that can be played over the LTE network, featuring multiplayer capabilities that can be accessed

without a Wi-Fi connection



Another value added service offered by Verizon Wireless comes from its partnership with 4Home

Connected Solutions, enabling customers to monitor and control their homes and energy consumption

remotely using select smartphones. The 4G LTE network ensures that customers can enjoy faster

response times and real-time, high quality video streaming. This service taps into a growing demand

for mobile and online home monitoring applications, with a survey by Parks Associates revealing that

50% of survey respondents were interested in an online application for energy management



Verizon and Skype

Verizon Wireless is also building on its partnership with Skype (first announced in February 2010)

by enabling customers to make Skype-to-Skype video calls on its 4G LTE network. Skype mobile will

be ‘deeply integrated’ into a range of 4G smartphones with front- and rear-facing cameras,

and these smartphones will be made available by mid-2011. Skype mobile on the 4G LTE

network offers an enhanced user experience due to the low latency of the network, and

also meets a growing demand for mobile video calling.




                                                                                                        21
22
About Solidiance
                 Solidiance is a dedicated B2B marketing and growth strategy and g consultancy firm

                 focused on the Asia Pacific Region.



             What We Do

           We help multinational clients understand the Asian market landscape by profiling industries

       and competition, sizing the markets, segmenting customers, analyzing distribution channels,

     determining the best locations, preparing investment feasibility studies, identifying suppliers,

   reviewing potential joint ventures or acquisitions, and delivering market entry and growth strategy

in Asia.



What We’re Focusing On

Our industry experience is centered on industrial applications, green buildings, cleantech, technology,

and healthcare. Our Asian market entry and growth strategy services provide the required insights

and the necessary roadmap to capture a profitable market share in the region.



Specialties

Asia marketing & competitive strategy, Asia innovation consulting, Asia market intelligence, Vietnam

market research, Indonesia market research, Asia market entry & growth strategy, Asia B2B research,

Asia pricing & distribution strategy, Asia M&A due dilligence.



Additional Details

Solidiance has offices in China, India, Indonesia, Malaysia, Singapore, Thailand and Vietnam. We are

fast expanding and always on the lookout for exceptional people.




Our Clients




                                                                                                          23
Our Offices
Singapore                  Indonesia
Suite 07-05                Suite 6A, 15/F
High Street Centre         Menara Palma,
1 North Bridge Road        Jl Rasuna Said Block X-2
Singapore 179094           Kav 6, Jakarta 12950
Phone: + 65 6408 8202      Phone: +62 21 5795 7465

Thailand                   Vietnam
Interchange Tower 21       Suite 704, Satra Dong Khoi
#2109 - 21F                Building
399 Sukhumvit Road         58 Dong Khoi street
North Klongtoey, Wattana   District 1, HCMC
Bangkok 10110              Phone: +84 8 3521 8639
Phone: +66 2 611 2664
                           Malaysia
China                      Level 8, Suite 832,
Suite 516, Fuxing Plaza    Pavillion KL
109 Yan Dang Road          169 Jalan Bukit Bintang
Shanghai 200020            55100 Kuala Lumpur
P.R.China                  Malaysia
Phone: +86 21 5301 9980    Phone: +60 3920 58429

India
A-9, Third Avenue
Bandh Road
New Delhi
Phone: +91 99999 88859




Email
info@solidiance.com




www.solidiance.com

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4G Business Readiness: LTE Opportunities and Challenges in Asia | www.solidiance.com

  • 1. LTE Business Readiness Long Term Evolution (LTE) is a key buzz word in the mobile networks sector, but little has been written about the opportunities and challenges that are brought forward by this new technology. This paper aims to provide a snapshot of the likely changes it will bring to telecom operators and the mobile internet service providers businesses. The paper shall also look at the adoption of LTE network worldwide via the growth of 3G subscriber base from now until 2013. Asia Pacific seems to lead this growth with India and China expected to be the major contributors. This paper also draws attention to two case studies, that of TeliaSonera and Verizon Wireless of their successful deployment of the LTE network. The paper shall also define LTE, in comparison to WiMAX. www.solidiance.com
  • 2. Contents I LTE global outlook and forecast Page 3 1 What is LTE? Page 3 2 So how is it different from WiMAX? Page 3 3 Who are the early adopters of LTE? Page 6 4 Ingredients to increase ARPU – Opportunity for Network Operators Page 7 5 LTE adoption & its challenges Page 13 6 Forecast data for number of 3G subscribers by region Page 16 7 Mobile data traffic by devices Page 17 II Case studies: Assessment of LTE success globally Page 17 1 TeliaSonera: How different is the usage of LTE from 3G Page 17 2 Verizon Wireless: Leveraging on the dynamic eco-system of LTE Page 20 2
  • 3. LTE Global Outlook and Forecast Mobile Networks continue to grow at an exciting pace. There are 6 billion mobile phone subscriptions in the world, with 1.2 billion of them using mobile internet. Today, one in five mobile phone subscribers have access to fast mobile internet service (3G or better). Consumer demands for advanced services and more connected lifestyles is pushing the mobile telecom industry to come up with technical solutions that enable network operators to meet this demand of consumers. Working on the same lines, 3rd Generation Partnership Project (3GPP) came up with a standard called Long Term Evolution (LTE). What is LTE ? Simply put, LTE is just another way to give enhanced data speed and new services to consumers. LTE does this by creating a new radio access network named Evolved UMTS Terrestrial Radio Access Network (E-UTRAN), which supports all IP-based traffic. LTE has a new packet core network called System ​ Evolution (SAE), which will support E-UTRAN. Together, these two will help network operators improve end-user throughputs, sector capacity, reduce user plane latency and better multipath, mobility and power performance. 3GPP has set aggressive performance targets for LTE. It is relying on technologies like Multiple-Input Multiple-Output system (MIMO), Orthogonal Frequency Division Multiplexing (OFDM) & smart antennas to achieve these targets. One of the main objectives of LTE is to minimize complexities in existing system infrastructure and offer operators a simple upgrade path from current 3G networks. So how is it different from WiMAX ? LTE is developed by 3GPP, while WiMAX is a product of IEEE. LTE and WiMAX, though are different technological standards, yet posses many similarities. One cannot call them siblings, but calling them blood-related would not be too wrong. 3
  • 4. 4
  • 5. LTE will help telecom operators to give better data usage experience to customers. In HSPA+ you have a speed of maximum 42Mbit/sec per cell to be shared by all subscribers connected to that cell but LTE gives maximum of 300Mbit/sec per cell - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia) Here is a brief comparison between two: through WiMAX. This point is important for Speed: network operators as International roaming LTE can achieve 300 Mbit/s on downlink & 75 contributes substantially to their revenues Mbit/s on uplink. Whereas, WiMAX can give 128 and also provides convenience to their Mbit/s on downlink & 56 Mbit/s on uplink. consumers. Latency: SIM Card: There is a good difference between latency of LTE, like GSM requires SIM card to operate. these two technologies. Latency rate for LTE is WiMAX does not require a SIM card. Looking 10ms while for WiMAX it is 50ms. Low latency at the popularity of GSM networks, it sure is a rate is important for real-time multimedia disadvantage for WiMAX. services like online gaming & conferences as the Power Consumption: signal must arrive at the destination as soon as LTE uses SC-FDMA modulation in uplink possible channels, hence requires less power than Roaming: WiMAX. This results in longer battery time of LTE provides roaming on all 3GPP networks. mobile device for LTE. However, roaming is not very easy to achieve LTE WIMAX Speed 300 Mbit/s Downlink 128 Mbit/s Downlink 75 Mbit/s Uplink 56 Mbit/s Uplink Latency 10ms 50ms OFDMA (downlink) OFDMA (downlink) Modulation SC-FDMA (uplink) OFDMA (uplink) MIMO Yes Yes FDD/TDD FDD for full duplex on two 5 MHz channels TDD for half duplex on one 10 MHz channels Mobility Operates with a target up to 350 km/h Operates with a target up to 120 km/h 5
  • 6. Worldwide LTE adoption (chosen countries) Norway - TeliaSonera Poland - Mobyland and CenterNet Launched Dec 15 2009 Launched Sept 7 2010 Sweden - TeliaSonera Austria - Mobilkom Austria Launched Dec 15 2009 Launched Oct 19 2010 Uzbekistan - MTS Launched Jul 28 2010 Uzbekistan - UCell Launched Aug 2010 Hong Kong - CSL Launched Nov 25 2010 Armenia - Vivacell-MTS Launched Dec 20 2010 Japan - NTT DoCoMo USA - MetroPCS Launched Dec 25 2010 Launched Sept 21 2010 Korea - SK Telecom India - Bharti Aritel Launched Apr 10 2012 Launched Jul 1 2011 Srilanka - Dialog Axiata Korea - LG Uplus Launched May 7 2011 Launched Jul 1 2011 Saudi Arabia - Zain Singapore - M1 Launched Sept 21 2011 Launched Jun 20 2011 Saudi Arabia - STC Singapore - SingTel Launched Sept 22 2011 Launched Dec 20 2011 Saudi Arabia - Mobily Philippines - Smart Communications Launched Sept 24 2011 Launched Apr 16 2011 Source: Solidiance Analysis Who are the early adopters of LTE ? TeliaSonera was the first operator to launch commercial LTE service in the two Scandinavian countries Norway & Sweden. 15 new operators were added to this list in 2010, 31 in 2011 and other 9 launched LTE services in the beginning of 2012. LTE is fast becoming a global standard and Asian operators are certainly not going to watch the party from outside, CSL Hong Kong and NTT Docomo have already launched their LTE services. Middle Eastern operator are also picking up pace in launching LTE. 6
  • 7. LTE is the new GSM, it is the sort of standard we were waiting for. It is technologically advance and much more stable than WiMAX, it provides similar mobility as GSM and enables quick updates to its system - LTE Project Manager, ZTE (Hong Kong) Ingredients to increase ARPU – Opportunity for Network Operators Smart Device boom: Non-PC devices are replacing PC devices at a fast rate. Consumers want everything to be mobile as manufacturers are providing them with devices that can handle high amount of data transfer while they are on a move. Devices like iPhone and Blackberry are already a phenomenon in major Asian cities like Singapore and Jakarta which implies that users are tech savvy and will be willing to adopt LTE devices in future Computing Device Sales 2011 Smartphones 46% Laptops 25% Desktops 18% Tablets 6% Netbooks 5% Source: Solidiance Analysis 7
  • 8. Usage of mobile devices as a primary internet device is also increasing in Asia. 44% of mobile web users in Indonesia never use internet on desktop PCs. Other prominent countries in this category are India, Thailand and China. Users are opting for either smart phones or laptops/net books to meet their web needs. Percentage of mobile Web users who never or infrequently use the desktop Web (2011) Egypt 70% India 59% South Africa 57% Ghana 55% Kenya 54% Nigeria 50% Indonesia 44% Thailand 32% China 30% USA 25% Source: Solidiance Analysis 8
  • 9. Cloud computing & Software as a Service: It is already becoming the talk of the town as network hosted information and applications allow subscribers to upload and download data at ease from anywhere. Network operators can build an eco- system around this and use software as a Service. Leveraging on Web 2.0: LTE allows network operators to leverage on the applications and services provided by web 2.0 to serve their consumers with personalized products. Automatic initiation of Multiple, simultaneous sessions: Mobile browsers can initiate multiple, simultaneous connections from the device, to the network, to download security updates, refresh local mini-databases, and enable applications. This gives more control to networks to personalize content for users. Data usage on a high in Asian markets Data is fast replacing voice and SMS as the major contributor to ARPU for network operators in Asia. Market is led by Philippines and Japan, closely followed by Korea and Singapore. So, there is a fast growing need in Asian markets for enhanced data speed and new services. Top five operators in the world by proportion of revenues derived from data (2011) Smart Philippines Globe Philippines SoftBank Japan NTT Docomo Japan KDDI Japan Source: Portio Research 9
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  • 11. With the inception of 3G, India is witnessing a change in the telecom spectrum and LTE would be a logical next step for the market. Local Indian handset manufacturers along with a wide array of mobile software companies would give LTE a perfect platform to launch - Praneet Mehrotra - Prinicipal, Solidiance Asia Pacific Usage of mobile devices as a primary internet device is also increasing in Asia. 44% of mobile web users in Indonesia never use internet on desktop PCs. Other prominent countries in this category are India, Thailand and China. Users are opting for either smart phones or laptops/net books to meet their web needs. 41.1 38.3 % 34.1 33.7 32.6 % % 32.2 31.5 % 29.1 % % 27.4 % % % Japan Korea China Percentage of mobile internet usage in some Asian countries (2011) 46.3 Mobile Internet time at home 42.1 % % 37.9 % 34.6 Mobile Internet time at Work % Mobile Internet time on the go 20 19.1 % % Source: ITU Pakistan India 11
  • 12. A comparison of mobile usage behaviour amongst Japan, US and 5 European countries reveal that Japanese users at an average use more data services than users of any other country used in this comparison. Japan has always been a benchmark in mobile technology in Asia and like Japan, if other Asian countries start to provide high data speed to customers, their ARPU from data would substantially rise. Mobile behaviour in Japan, United States and EU5 (UK, Germany, France, Spain & Italy) - 2010. Percent of total mobile audience (Age 13+) Japan USA Europe Used Browser 59.3% 59.3% 59.3% Used Applications 42.3% 42.3% 42.3% Instant Messaging 3.3% 3.3% 3.3% Email 54.0% 54.0% 54.0% Accessed social media/entertainment Social networking 17.0% 21.4% 14.7% or blog Watched TV and/or 22.0% 4.8% 5.4% video Played Games 16.3% 22.5% 24.1% Accessed Financial Services Bank Accounts 8% 9.4% 7.1% Financial News 16.1% 10.0% 7.2% Accessed Retail/Travel/Weather Retail Site 7.2% 5.5% 4.1% Classifieds 4.2% 6.6% 4.2% Travel Service 3.3% 4.7% 4.1% Maps 15.7% 16.0% 10.8% Traffic reports 12.6% 8.2% 5.9% Weather news 34.1% 22.3% 13.7% Source: Portio Research Cost per Mb on LTE is much lower for telecom operator as compared to WiMax or 3G - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia) 12
  • 13. In Asia, most probably we will use 2.6 GHz band. It has its advantages and disadvantages, on the up-side governments will have a wider bandwidth to offer to operators as compared to 800MHz or 900MHz band so operators can make use of full capacity of LTE. However, a higher frequency means poor coverage, so operators will have to invest more in cell sites - Regional LTE Product Line Manager at Alcatel-Lucent (Malaysia) LTE adoption & its challenges Spectrum Harmonization: One of the key benefits of GSM networks has been seamless roaming across countries and continents, largely because of harmonized spectrum spanning large parts of the world. LTE infrastructure is being designed to operate in different spectrum bands of different sizes, however, ranging from 1.25 MHz to 20 MHz. To truly support seamless global roaming, harmonized spectrum will be needed otherwise the burden is shifted to terminals e.g., handsets or mobile devices to support multiple frequency bands, which adds time, expense, complexity and inefficiency to the equation. In US, 700 MHz band has already been auctioned for LTE. However, European countries are trying to free 800 MHz band for LTE. One other option is 2.6 GHz band and it can serve as harmonized spectrum. However, there are a couple of important attributes to the 2.6 GHz frequency band. First, relatively poor propagation characteristics will significantly impact indoor coverage, an issue already quite visible in the 3G HSPA networks deployed in the 2.1 GHz band. Second, poor propagation characteristics also translate into smaller cell radius, hence the need for more cells, which adds expense and complexity. Lastly and most importantly, frequency has a direct impact on network costs, as both op-ex and cap-ex increase significantly with higher frequency. 13
  • 14. other technologies (GSM, CDMA, 3G) as well? Network operators might start their service with data cards and dongles but the advent of LTE smartphone will change the whole landscape of LTE adoption. Many carriers are not rolling out LTE nationwide in their domains so for an LTE device to have the ability to drop back to another technology network is also a must. LTE devices need to support Multiple Input/ Multiple Output (MIMO) in order to deliver high data rates but this directly increases a device’s complexity. One of the interesting things to watch will be whether the initial devices will support only 2x2 MIMO or Voice over LTE: whether some vendors will launch devices In LTE, most of the standardization work has supporting 4x4 MIMO from the start. This been focused on the data aspects and voice has choice is directly related to battery life, and been somewhat neglected. Different operators while data cards and dongles might get are giving different priority to this issue; in fact, enough juice from their hosting laptops and some of the early adopters are looking at data- netbooks but smart phone designers have only services for their initial LTE network rollouts. critical design challenges in front of them in Clearly, the full op-ex and cap-ex benefits of LTE terms of balancing battery life with MIMO can only be realized when all traffic types are support. carried over a single, unified core. The issue of standardization of voice over LTE gets even more Consumer’s expectation management: complicated when we bring into the mix the Consumers have traditionally been paying interlocking of LTE with different types of legacy little amount of money for their data plans networks including GSM, HSPA, CDMA2000, as many operators have followed the flat WiMAX and Wi-Fi. rate business model. It is yet to be seen how network operators will be able to charge Devices & Terminals: premium prices to customer for LTE usage. One of the key aspects to look into is the availability AT&T in US claims that iPhone drives 30 of devices for LTE. When will they be available? times more traffic than average feature How would they look like? Would they support phones but looking at ARPU we find iPhone 14
  • 15. users are not even paying 3 times more than an also ties to spectrum re-farming, which is average feature phone user. expensive. Switching off GSM networks would enable operators to re-farm that spectrum, Co-existence of 2G, 3G and LTE networks: but there are many strict regulations around Network operators can not shut down their this spectrum in different countries including existing networks as they have a huge subscriber complete nationwide coverage requirements. base on legacy networks. The challenge is how to Alternatively, operators might consider manage multiple networks? Operators currently keeping their 2G networks going for a while enjoy significant roaming revenues from their and switch off their 3G networks first and GSM networks. Parting from this high margin migrate those 3G users to LTE. revenue stream is not going to be easy. The issue Forecast data for number of 3G subscribers by region Asia Pacific will lead the growth in 3G subscriber base in coming years. India and China will be the major contributors. Projected number of 3G subscribers 2013 Asia Pascific 40% Western Europe 19% US & Canada 10% Latin America 10% Eastern Europe 9% Africa 7% Middle East 5% Source: Solidiance Analysis 15
  • 16. Top countries - 3G Penetration 2011 97% Japan 92% Singapore 82% South Korea 73% Portugal 71% Australia 69% Sweden 58% Canada 56% USA Source: Solidiance Analysis Subscriber response has been really good for LTE services. It is not a cheap service but it sure does help network operators to catch the top-tier or the most profitable group of customers. LTE will remain to be seen as a premium service and customers will be willing to pay high price for it at least for 2 more years - ex-Network Strategist , Telia Sonera Sweden 16
  • 17. Mobile data traffic by devices 2009 Laptops & other Mobile-Ready Portables Smartphones 2010 Home Gateways Non-Smartphones 2011 2012 2013 1500000 3000000 Case study: Assessment of LTE success globally Case Study: TeliaSonera – How different is the usage of LTE from 3G? TeliaSonera was the first operator in the world to deploy LTE, and launched LTE services commercially to customers in Norway and Sweden on 15 December 2009. A survey conducted by TeliaSonera on its customers’ habits on their first 100 days of using LTE showed a marked difference in the usage patterns and data consumptions of LTE users, compared to 3G users. The average smartphone user consumes about 375 MB of data a month, but users of LTE consume 15 GB a month. This is equivalent to the amount consumed by the typical wired broadband user, which is 14.9 GB a month according to Cisco. TeliaSonera’s LTE users have been taking advantage of the enhanced speed of LTE, which is ten times the speed of a typical 3G connection. A survey of the network’s LTE users found • 54 percent would not consider returning to 3G at present • 46 percent surf the web more frequently when away from home • 26 percent say they are working more on a mobile basis • 23 percent say they are downloading larger files to a greater extent than previously 17
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  • 19. 16 percent say they began surfing more after the introduction of LTE • 23 percent say they watch more online TV • 28 percent listen to more Web radio and music services like Spotify • 12 percent have increased their online gaming frequency Source: Light Reading, TeliaSonera According to TeliaSonera’s CTO of mobility services, Lars Klasson, streaming video is a significant contributor to the new traffic on the network as more people are using the fast LTE connection to watch streamed TV channels, with some even using their laptops at home as a second TV The rapid overall growth in demand for data has led to a surge in TeliaSonera’s mobile data revenues in the Nordic region, leading to an increase in 2010 Q4 profits by 8 per cent to US$818m TeliaSonera LTE Pricing and Availability After an initial grace period where TeliaSonera charged a nominal fee of US$0.56 a month for unlimited access to stimulate interest and adoption. TeliaSonera has now introduced a three-tiered pricing plan in Sweden . Name of Price Bandwidth Fair Usage Plan (per month) Limitation Mobile Broadband US$92 10 to 80 Mbps 30 GB Total 4G Mobile Broadband Stor (Large) US$56 10 to 20 Mbps 20 GB Mobile Broadband US$46 5 to 10 Mbps 10 GB Mellan (Medium) Initially, only Samsung LTE dongles were available for accessing the network, but TeliaSonera and Samsung have recently launched a laptop with a 4G modem, which is also backward compatible TeliaSonera and Spotify In 2009, TeliaSonera signed an exclusive 2-year agreement with Spotify, a Swedish music streaming service. A study by Informa Telecoms & Media, utilizing real data from TeliaSonera and Spotify, estimated that an operator in Western Europe with 20 million customers could potentially generate US$106.3 million of revenues from partnering with a music streaming service. This is on top of other benefits such as reduced churn, increased ARPU, brand awareness and increased lifetime customer value. Spotify has helped TeliaSonera to differentiate itself from its competitors, as over half of Spotify/TeliaSonera customers said that they were more likely to stay with Telia as a result of the partnership with Spotify). The partnership allows Telia to leverage on Spotify’s strong brand presence, especially with those under 30, and effectively tackle the challenge of targeting young subscribers. 19
  • 20. Case Study: Verizon Wireless – LTE and its dynamic eco-system Verizon has long been known for its ‘walled garden’ approach, but is abandoning this model in the face of 4G. As noted by Lowell McAdam, president and COO of Verizon, collaboration and openness are the ‘new paradigm’ in the wireless industry, and innovations in applications and use are increasingly coming from beyond the company. In response to this, Verizon plans to transform its business model by opening its network, applications and location technologies to outside developers The International Consumer Electronics Show (CES) in January 2011 saw Verizon announcing a slew of new partnerships to add to its value added services offerings for its LTE customers. Slacker Radio, an Internet radio service, announced that an optimized application for the Verizon Wireless 4G LTE Mobile Broadband network will be available on select 4G smartphones. It will provide Verizon Wireless 4G LTE customers with high-fidelity audio and high-resolution album art in addition to artist profiles and album review, making for a highly personalized music experience. Users will also be able to cache their favourite stations for offline playback. Other music streaming services such as Rhapsody, MOG and Tune Wiki also announced the release of exclusive mobile applications on the Verizon Wireless 4G LTE network, creating a plethora of choices for Verizon LTE users Verizon Wireless 4G LTE customers will also have the ability to watch their home TV on their 4G smartphones through a monthly subscription to Sling Media, which will include the Slingbox, the SlingPlayer application and networking accessories. The significantly faster connection and reduced latency of the 4G LTE network will enable subscribers to enjoy a higher video quality. The on-demand premium mobile TV and movie service BitBop also announced at CES that it would be available to Verizon Wireless customers on both the 3G and 4G LTE Mobile Broadband networks, with additional functionality for 4G LTE customers in the form of higher-quality video streams and downloads Mobile gaming will also get a boost, with Gameloft stating at CES that Let’s Golf! 2 will be available on 20
  • 21. certain 4G smartphones on the Verizon 4G LTE network. The game is Gameloft’s first high-definition game that can be played over the LTE network, featuring multiplayer capabilities that can be accessed without a Wi-Fi connection Another value added service offered by Verizon Wireless comes from its partnership with 4Home Connected Solutions, enabling customers to monitor and control their homes and energy consumption remotely using select smartphones. The 4G LTE network ensures that customers can enjoy faster response times and real-time, high quality video streaming. This service taps into a growing demand for mobile and online home monitoring applications, with a survey by Parks Associates revealing that 50% of survey respondents were interested in an online application for energy management Verizon and Skype Verizon Wireless is also building on its partnership with Skype (first announced in February 2010) by enabling customers to make Skype-to-Skype video calls on its 4G LTE network. Skype mobile will be ‘deeply integrated’ into a range of 4G smartphones with front- and rear-facing cameras, and these smartphones will be made available by mid-2011. Skype mobile on the 4G LTE network offers an enhanced user experience due to the low latency of the network, and also meets a growing demand for mobile video calling. 21
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  • 23. About Solidiance Solidiance is a dedicated B2B marketing and growth strategy and g consultancy firm focused on the Asia Pacific Region. What We Do We help multinational clients understand the Asian market landscape by profiling industries and competition, sizing the markets, segmenting customers, analyzing distribution channels, determining the best locations, preparing investment feasibility studies, identifying suppliers, reviewing potential joint ventures or acquisitions, and delivering market entry and growth strategy in Asia. What We’re Focusing On Our industry experience is centered on industrial applications, green buildings, cleantech, technology, and healthcare. Our Asian market entry and growth strategy services provide the required insights and the necessary roadmap to capture a profitable market share in the region. Specialties Asia marketing & competitive strategy, Asia innovation consulting, Asia market intelligence, Vietnam market research, Indonesia market research, Asia market entry & growth strategy, Asia B2B research, Asia pricing & distribution strategy, Asia M&A due dilligence. Additional Details Solidiance has offices in China, India, Indonesia, Malaysia, Singapore, Thailand and Vietnam. We are fast expanding and always on the lookout for exceptional people. Our Clients 23
  • 24. Our Offices Singapore Indonesia Suite 07-05 Suite 6A, 15/F High Street Centre Menara Palma, 1 North Bridge Road Jl Rasuna Said Block X-2 Singapore 179094 Kav 6, Jakarta 12950 Phone: + 65 6408 8202 Phone: +62 21 5795 7465 Thailand Vietnam Interchange Tower 21 Suite 704, Satra Dong Khoi #2109 - 21F Building 399 Sukhumvit Road 58 Dong Khoi street North Klongtoey, Wattana District 1, HCMC Bangkok 10110 Phone: +84 8 3521 8639 Phone: +66 2 611 2664 Malaysia China Level 8, Suite 832, Suite 516, Fuxing Plaza Pavillion KL 109 Yan Dang Road 169 Jalan Bukit Bintang Shanghai 200020 55100 Kuala Lumpur P.R.China Malaysia Phone: +86 21 5301 9980 Phone: +60 3920 58429 India A-9, Third Avenue Bandh Road New Delhi Phone: +91 99999 88859 Email info@solidiance.com www.solidiance.com