Gregan McMahon from Sensis talks mobile search at CeBit WebForward 09

Tapping into Mobile Search CeBIT WebForward 14 May 2009 Gregan McMahon Head of Mobile, Sensis Pty Ltd

In the next 20 minutes… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Mobile search landscape

Mobile search: what it means for users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mobile builds bridges… Integration Television Outdoor Direct Mail Online Mobile Voice Print Point of sale Always on I choose Relevant Gives me confidence Always on Consumer Advertiser Always on Increase ROI Direct response Improved ROI Be relevant Be relevant Build brand loyalty Direct Response Help improve ROI

Sensis Mobile Search highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Golden Rules of Mobile User Experience Superior User Experience One Click Control Relevance Confidence One Click Simple, easy to use, fast, easy to access Control Personalised to my needs, knows my location, helps me connect & communicate, now, always on Relevance Intuitive & accurate search results plus prompts and suggestions complimentary to my needs and interests Confidence Comprehensive, depth & breadth of content from trusted sources to increase my success rate

New User Interface models 2012 2006 2.5G 3G 3.5G 4G Present (transition) HUI Hypertext User Interface Very basic layouts, basic text with blue links and white backgrounds WML NUI Natural User Interface Very sophisticated layouts: layers of information, integrated multimedia, voice navigation and animation WICD GUI Graphic User Interface More sophisticated layouts with stylised fonts and icons and buttons XHTML MP Sophisticated layouts, with rich AJAX interactivity and richer graphics presentation SUI Stylesheet User Interface XHTML +AJAX

One Size Doesn’t Fit All ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Local Search “Connect me with a business” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Map-based Search “Find a place or business near me now” ,[object Object],[object Object],[object Object],[object Object]

Event search “Show me what’s happening” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Search “How do I find a specific product?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

General Search “Find me content on the mobile internet” ,[object Object],[object Object],[object Object],[object Object]

Five ways to harness mobile search ,[object Object],[object Object],[object Object],[object Object],[object Object]

Gregan McMahon from Sensis talks mobile search at CeBit WebForward 09

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Gregan McMahon from Sensis talks mobile search at CeBit WebForward 09