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Debbie Horovitch
Debbie Horovitch
TechnologieBusiness
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Doing Business in a New Language & Culture How We’re Already Expertly Equipped For Social Media Success ☺ 7/20/11 theSparkleAgency.com 1
New language experience 7/20/11 theSparkleAgency.com 2
New language experience 7/20/11 theSparkleAgency.com 3
Competitive Advantage • According to American Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook. 7/20/11 theSparkleAgency.com 4
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7/20/11 theSparkleAgency.com 7
1. Connecting Networks & Communities 2. Continuous Learning & Collaboration 3. Communicating Successes Confidently 7/20/11 theSparkleAgency.com 8
ONE CONNECTING NETWORKS & COMMUNITIES 7/20/11 theSparkleAgency.com 9
Source: Jay Baer Convince & Convert
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Who you know • Connect & sync all communities 7/20/11 theSparkleAgency.com 24
• Show off your entourage Show off your entourage 7/20/11 theSparkleAgency.com 25
Be yourself! 7/20/11 theSparkleAgency.com 26
Recognize & Reward 7/20/11 theSparkleAgency.com 27
TWO CONTINUOUS LEARNING & COLLABORATION 7/20/11 theSparkleAgency.com 28
Ask Twitter 7/20/11 theSparkleAgency.com 29
Who to watch & imitate • Aka advanced lurking 7/20/11 theSparkleAgency.com 30
Where and how to learn 7/20/11 theSparkleAgency.com 31
THREE COMMUNICATING SUCCESSES CONFIDENTLY 7/20/11 theSparkleAgency.com 32
Diary experiences & document baseline changes monthly • Google Alerts • Radian6 or Sysomos • Facebook Page & Advertising Metrics • Google Analytics • Other free measurement services • Make your own 7/20/11 theSparkleAgency.com 33
Length of Sales Cycle Repeat Customers Customer Retention Rate New Leads Referrals Transaction Value Customer Lifetime Value Conversions (subscribers to sales) Website purchases Organic search > sales % of converted leads (offline vs. online)
Shorter Issue Resolution Time % of issues resolved online vs. offline Decrease in support calls Recruiting costs Training costs % of Account Turnover Overhead Costs of Communication Viable Community-Driven Innovation Concept-to-Development Cycle
Brand Loyalty Sentiment Share of Conversation Frequency of Mentions Net Promoter Score Subscribers Engagement Levels Inbound Links Votes, Tags, Bookmarks Fans, Followers, Group Members
FB Ad Manager 7/20/11 theSparkleAgency.com 49
Thank You, Wow, Done 7/20/11 theSparkleAgency.com 50
Q&A Debbie@theSparkleAgency.com @Debbie_h2o 416-553-2157 7/20/11 theSparkleAgency.com 51
Social Sparkle & Shine The Sparkle Agency Sparkle Media http://theSparkleAgency.com 416-553-2157 Social Media Concierge: @Debbie_h2o Recruitment & Biz Dev:@BarGold 7/20/11 theSparkleAgency.com 52

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Hkcba speech slides

  • 1. Doing Business in a New Language & Culture How We’re Already Expertly Equipped For Social Media Success ☺ 7/20/11 theSparkleAgency.com 1
  • 2. New language experience 7/20/11 theSparkleAgency.com 2
  • 3. New language experience 7/20/11 theSparkleAgency.com 3
  • 4. Competitive Advantage • According to American Express, as of the end of June 2011, 35 percent of entrepreneurs advertise on Facebook to promote their business to new customers. This figure is up an impressive 8% from December 2010, when only 27 percent of businesses were reported to be advertising on Facebook. 7/20/11 theSparkleAgency.com 4
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  • 6. 7/20/11 theSparkleAgency.com 6
  • 7. 7/20/11 theSparkleAgency.com 7
  • 8. 1. Connecting Networks & Communities 2. Continuous Learning & Collaboration 3. Communicating Successes Confidently 7/20/11 theSparkleAgency.com 8
  • 9. ONE CONNECTING NETWORKS & COMMUNITIES 7/20/11 theSparkleAgency.com 9
  • 10. Source: Jay Baer Convince & Convert
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  • 24. Who you know • Connect & sync all communities 7/20/11 theSparkleAgency.com 24
  • 25. • Show off your entourage Show off your entourage 7/20/11 theSparkleAgency.com 25
  • 26. Be yourself! 7/20/11 theSparkleAgency.com 26
  • 27. Recognize & Reward 7/20/11 theSparkleAgency.com 27
  • 28. TWO CONTINUOUS LEARNING & COLLABORATION 7/20/11 theSparkleAgency.com 28
  • 29. Ask Twitter 7/20/11 theSparkleAgency.com 29
  • 30. Who to watch & imitate • Aka advanced lurking 7/20/11 theSparkleAgency.com 30
  • 31. Where and how to learn 7/20/11 theSparkleAgency.com 31
  • 32. THREE COMMUNICATING SUCCESSES CONFIDENTLY 7/20/11 theSparkleAgency.com 32
  • 33. Diary experiences & document baseline changes monthly • Google Alerts • Radian6 or Sysomos • Facebook Page & Advertising Metrics • Google Analytics • Other free measurement services • Make your own 7/20/11 theSparkleAgency.com 33
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  • 46. Length of Sales Cycle Repeat Customers Customer Retention Rate New Leads Referrals Transaction Value Customer Lifetime Value Conversions (subscribers to sales) Website purchases Organic search > sales % of converted leads (offline vs. online)
  • 47. Shorter Issue Resolution Time % of issues resolved online vs. offline Decrease in support calls Recruiting costs Training costs % of Account Turnover Overhead Costs of Communication Viable Community-Driven Innovation Concept-to-Development Cycle
  • 48. Brand Loyalty Sentiment Share of Conversation Frequency of Mentions Net Promoter Score Subscribers Engagement Levels Inbound Links Votes, Tags, Bookmarks Fans, Followers, Group Members
  • 49. FB Ad Manager 7/20/11 theSparkleAgency.com 49
  • 50. Thank You, Wow, Done 7/20/11 theSparkleAgency.com 50
  • 51. Q&A Debbie@theSparkleAgency.com @Debbie_h2o 416-553-2157 7/20/11 theSparkleAgency.com 51
  • 52. Social Sparkle & Shine The Sparkle Agency Sparkle Media http://theSparkleAgency.com 416-553-2157 Social Media Concierge: @Debbie_h2o Recruitment & Biz Dev:@BarGold 7/20/11 theSparkleAgency.com 52