How to create a PR (Public Relations) calendar for activity in 2015 - and why you need one.

1. © Copyright, Debbie Leven, 2015 1
PR Calendar 2015
Get your small business the
press and media exposure it deserves.
Debbie Leven
http://prcoach.co.uk

2. © Copyright, Debbie Leven, 2015 2
Your PR Calendar will help you to:
Put the right systems and processes in
place
Establish your credibility
Build your reputation
Maintain your profile
Plan for opportunities
Be more effective with your time and
other resources
Plan Your 2015 PR Calendar

3. © Copyright, Debbie Leven, 2015 3
Activity Jan Feb Mar Apr May Jun
Press releases
Commenting on the back of other stories
Systems in place to source stories
Feature article placement
Guest blog opportunities
Information guide
Events/ meetings
Speaker opportunities
Exhibitions
Blog on website
Website
Materials – leaflet, annual review, hard
copy newsletter
E-communication – e-newsletter
Branded items
Monitoring coverage, keywords, stories,
competitors
Social media
Stunts
Outline example of a PR Calendar

4. © Copyright, Debbie Leven, 2015 4
What next?
For more ideas on how to get the media interested in you
and your business, and to get them to come to you, have a
look at:
7 quick and easy ways to get media visibility