Public Relations in a nutshell - what it is, how it can benefit your business, steps to take to get started.

1. Public Relations
in a nutshell
Debbie Leven
http://prcoach.co.uk

2. What is Public Relations?
• Reputation - what you do, what you say,
what others say
• Goodwill and understanding
• Getting message across, telling your story
• Planned and sustained

3. How to do it - plan
• Objectives, audiences, messages
• Ideas/activity
• Channels, tools
• Action plan - timetable

4. Top tips
• Google – keyword + journalist

5. Top tips
• Follow the sector/news
• Twitter search and lists
• Alltop.com
• Media databases
(http://www.prcoach.co.uk/pr-tips-and-resources/)
• Find and engage on social networks
• Do your research

6. Summary
• Reputation – what you do and say, what
others say
• Planning - objectives, audiences, messages
• Defining ideas/activity
• Identifying right channels/tools
• Sustained and planned

7. What next?
• Get started – do PR yourself
• Hire someone to do PR for you
• Work with someone who will show you what to do,
how to do it and guide you as you develop the
knowledge, skills and expertise to get PR results

8. PR Coaching programme £2,499 Worth
 Kick off tel/Skype call £250
 A PR plan – objectives, audiences, messages, action plan £2,499
 Tel/Skype calls every two weeks plus notes and actions from calls £2,999
 Review of all materials you produce and unlimited email support £999
 Journalist, blogger, influencer and PR opportunity tracking £999
 Tailored, and researched, press and media list – news and expert £999
 Press kit £499
 Tailored emails for pitching press releases £250
 Tailored pitches for expert article and guest blog opportunities £499
 Template press releases £999
 Virtual media training £499
Total £11,491
Contact me today: debbie@prcoach.co.uk