What to post, when to post, which social media to use and how to put it all together - all explained in one simple slideshow

1. How to Create a
Social Media Strategy
By Debbie O’Connor – www.motivatingmum.co.uk

2. It Starts with a Website……
mywebsite.com
Here people can buy what you sell
But how will they find you ?
And how will they know if they want
to buy what you have?

3. mywebsite.com
So you need Social Media

4. So what Does Social Media Do for you?
 Tells People you exist
 Allows people to get to know you
 Allows people to like and trust you
 Shows off your products and expertise without selling
 And finally brings them to your website – hopefully warmed up
to buy

5. What Else?
 Keep in contact with Customers after they have bought
 Offer support
 Ask for feedback and testimonials
 Monitor what people are saying about you good and bad
 Keep an eye on your competition
 Make contacts: Suppliers, service providers and people who
might refer you to their friends

6. So Where to Begin?
Absolute Number One thing –
Get Google Analytics on your website
Without that you will not know which
of the next steps is working for you

7. There is no Right Answer
 You have to play around and experiment
 Find the type of social media that you enjoy using
 Find the content that appeals to your ideal market
 Mix it up and keep tweaking it

8. So go out and play….
Main Social Media Channels to Experiment with
 Twitter
 Facebook
 Google Plus
 Linkedin

9. Other Channels to Consider:
 Pinterest
 You Tube
 Slideshare
 Instagram

10. To form a Strategy for your business
 Take each Social Media Channel in turn
 Get a How to Guide and focus on learning to use that
channel exclusively for a week or two
 Post every day and experiment with different types of content
 Evaluate – how do you feel about using it and what results has
it had?
 Decide if you want to keep it and how it will fit in with the
other channels you are using
 Move on to the next one

11. Putting it all Together
 Devising a schedule
 – what to post /when and where?
 Social Media dashboards
 Automation
 Managing your time

12. What to post
 Make them think
 Make them Laugh
 Make them know you, trust you and like you
 Display your expertise
 Engage them in conversation

13. Use Multiple Types & Forms of Content
to Keep Your Audience's Interest
• Images
• Text
• eBooks
• Articles
• Infographics
• Memes
• Videos
• Competitions

14. Provide a Blurb of What's to Come
When Promoting Content
• When you share any content on social media,
always provide a little blurb to help pique interest
and make your audience curious.
• You might say something like "Pay special
attention to tip number 2" in your promotions.
• Ask them "What's your favorite tip? Come back
and share in the comments."

15. Ask Your Fans What They Want
 Send out a survey, answer
questions, and more to find out
what your connections what.
 The more you give them what they
want, the more they're likely to
engage with you in social media.

16. Update Your About Pages & Social
Media Profiles
 Start updating your “About” pages
on your websites, and all your social
media profiles.
 Your About pages, Contact pages
and Social Media profiles are great
places to cross promote.
 Develop a Brand Image, which goes
across all of your Social Media
Channels and your website

17. When to post
 Go to your Facebook page – select See Insights, then Posts
 https://www.facebook.com/MTBNetwork?sk=insights&section=navPosts

18. Social Media Dashboards
 Hootsuite
 Tweetdeck
 Sprout Social
 Crowdbooster

19. Hootsuite

20. Keep Conversing With Your Audience
 Apps on your smartphone enable you
to speak with your audience at all
times.
 Post from different locations; it shows
that you're a busy person who cares
about your audience.
 Use apps to schedule weekend
updates.

21. Scheduling Apps
 Hootsuite
 Buffer
 Post Planner
 Within Facebook

22. Post Planner

23. Top Tips For Growing Your
Social Media Following
YOU WANT A LOT OF TARGETED FOLLOWERS WHO ARE WILLING TO ENGAGE
WITH YOU AND ANSWER YOUR CALLS TO ACTION.

24. Share Unique High Quality Content
 Sharing relevant content often is one
of the surest ways to get more
followers.
 Post blogs and articles on your
webpage and link to them
 If your content is unique, and high
quality, your followers will share it too.

25. Share Your Connections' High Quality
Content
 Share other people's content that is
relevant to your audience.
 You share only content that is relevant
to your audience.
 Share content from business owners
not in direct competition with you, but
who sell products and services to the
same audience.

26. Ask Your Partners, Current Customers,
Vendors, Friends & Associates to
Follow You
 Ask them to follow you on all the other
places you consistently share
information.
 Create a special invite in an email
newsletter that you send to each
member of your audience, as well as
to connections that might not be
customers but who may know
potential customers.

27. Set Up Share Buttons, Badges, and
More on Your Website
 Set up buttons, badges, and links that
makes it easy for your audience to
connect with you.
 Place all the ways to contact you
including your social media places on
your contact page.
 Multiple places help your audience
connect with you easier.

28. Use Your Signature Lines and Bios
 Include links to all your social media
accounts in each email that you send
out.
 Use your signature line to connect with
people, including social media
networks that allow it.
 Put links to your social media in any
newsletter, direct mail, business cards,
and other marketing collateral you
can.

29. Link To Your Social Media
• Link to your social media through
webinar thank you pages,
whitepapers, eBooks, guides, blogs.
• Cross-promote social media accounts
by promoting your Facebook on
Twitter, your Twitter on Facebook, and
so forth.
• Make it super easy for your audience
to find you, connect with you and
engage with you.

30. Don't Forget Your Calls To Action
 Always include a call to action (CTA).
 What do you want people to do? Tell them
 "Like" me, "Follow" me, "Answer" me, “Visit my
site”
 Include the CTA in all your emails, thank you
pages, blog posts, eBooks, eReports, and
more.

31. Encourage Fans and Followers to
Invite Others
 Ask your current fans to invite
others,
 Ask your customers to make videos
or memes about what they love
about your product or service and
share it, as well as tag you.

32. Engage With Others
 On every social media account it is
imperative that you engage directly
with those who speak to you and to
actively respond to questions and
provide answers to those who ask.
 In addition, it's important to comment
on and interact with people on their
own social media accounts too.

33. If you want to know more
 Check out my ebook:
Mum’s the Boss guide to Social Media Management
 One to One Social Media Consultation over Skype
 Establish what you are doing now
 Provide tips as to where you could improve
 Train you in areas where you are not confident
Contact me: debbie@motivatingmum.co.uk