AMA Alliance Social Media Committee Overview for 2014
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This presentation was given at the AMA Alliance New Board Retreat in August, 2014 to give an overview of the goals and expectations for the upcoming year.
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AMA Alliance Social Media Committee Overview for 2014
- 1. American Medical Association Alliance Social Media Committee 8-28-14 Social Media Committee Report 8-27-14 Social Media Committee Report 8-27-14 AMA Alliance Board Retreat Langham Hotel, Chicago, Illinois
- 3. Part of Our Social Media Team Communications Director President-elect President Young Member AdvisorPhysician Family
- 4. Committee Meetings Using Google “Hangout” Some Fun Effects to Keep Humor in the Meeting
- 5. Social Media In AMA Alliance’s 2012-15 Strategic Plan Communications (Communications Committee) Objective 4: Develop a means for member interaction to include blogs, listservs, discussion groups and/or social media. Objective 5: Institute tracking and measurement of Website hits, email and social media statistics.
- 6. Social Media Focus 2012-14 AMA Alliance’s Facebook Page Young Physician Family Network Facebook Page
- 7. Twitter Social Media Focus 2012-14
- 8. Social Media Focus 2012-14 Tracking and Logging County, State & PIT Facebook Pages/Groups and Websites We encourage you to • Help locate new pages/groups/websites • “Like” and “Join” county/state/physician-in-training pages/groups/websites
- 9. Young Physician Family Network Facebook Page “Likes” October 2012-August 2014 “Likes” Steady and Gradual Growth of Quality “Likes” to Our Page
- 10. Steady and Gradual Growth of Quality “Likes” to Our Page AMA Alliance Facebook Page “Likes” October 2012-August 2014 “Likes”
- 11. “Likes” “Comments” “Shares” Daily Active Engagement Engagement
- 12. Reach Total Reach: Organic (non paid) and Paid Posts
- 13. Favorite Posts…Pictures of Members Most Engaged Organic Post 3,537
- 14. Most Engaged Paid Boost Post $60.00 Over 5,000 to date Favorite Posts…30 New Page “Likes”
- 15. Abboud Abrams Alderman Allison Ange Anhalt Annis Antill Armstrong Bama Barnett Barrows Benson Best Blanton Blonigen Bookman Bosscher Brabson Breazeale Bridges Brockman Brown Bruce Bushkell Calcagno Calderon Charles Christensen Christopher Clark Clarke Coleman Comfort Corbett Coristine Corrado Costanza-Montellano Cox Crum Curtis Cusolito-Kreamer DeMars Drowder Dulay Dunn Edelman Elsenbeis Fenyk Fernandez Ferrera Fraters Freeman Garnett Garvey Gowland Greco Greco Green Haddon Honeycutt Howard Huska Hyer Izquierdo Jain Jennings Jett Johnson Johnson Kelly Kerrigan Klettke Knoxville Academy of Medicine Alliance Koch Koontz Kuplesky Lantz Lipscomb Long Lopez Mahadevan Masterson Mcdade Moody Mundwiler Murphy Musselman Newman Nguyen O'Holleran O'Malley Pagano Patel Patel Peabody Petty-Alford Pfeiffer Plott Pollinger Pollock-Wells Reading Reed Respet Rhodes Ricks Rigsby Roth Rubenstein Runez Samaha Sanders Schneider Schultz Schumacher Schweitzer Short Short Sidhu-Izzo Simon-Pamer Simpson Singla Smith Smith Sperber Stetkevich Stratman Sullivan Thompson Tippins Troy Tsai Tyrell Van Meter Vijjeswarapu Viswanathan Voges Weber Weir White Whitehead Williams Young Zarate “Liked” the Favorite Post There are many NEW names and many current members and former AMAA Board Members. If your name is not here, the post probably came when you were away from Facebook.
- 16. Next Steps: Market Membership Like what you’ve been seeing from the AMA Alliance and Physician Family? We need your support to continue to provide the resources you need to be a successful physician family. Join or renew TODAY online at www.amaalliance.org or by calling 800-549-4619. Your financial contribution will be put to good use!
- 17. AMA Alliance Board & Committee Members Help Tell Our Story By: “Liking” our Facebook Pages “Tagging” your friends in posts “Sharing” appropriate posts personally with your Facebook friends “Commenting” on posts that help to tell our story “Recommending” topics to share with our followers “Sending” us posts your committee would like shared We Need You to Help Us Tell Our Story One Facebook Photo at a Time
- 18. Looking Ahead The Social Media Committee needs your support, advice and suggestions to focus our efforts in the right direction. Your active engagement in AMA Alliance’s social media network will help us tell our story and will be positive example for our members and prospective members. Jumping into new territory...
- 19. Social Media New Goals 2014-15 • Create a Virtual Relocation Toolkit • AMA/Local/State Medical Societies • Develop & Implement casual, virtual trainings/hangouts/webinars or resource training on demand • Provide recommendations for and help plan the social media workshop for the next Annual Meeting • Others
- 20. Help Us Build the Plane While We’re Flying! Thank You!
Notes de l'éditeur
- This has been a good exercise for me to put things down visually to show you where we are with AMA Alliance’s social network. We have a new committee this year focusing efforts on building our social media presence and we encourage all of you to participate and to give us suggestions and feedback.
- We have four eager and social media savy members. Mindy Simon-Pamer, currently in California, is a medical student spouse and works for Linkedin and she is the one who had the idea of the virtual relocation toolkit. You all know Pat Udekwu from North Carolina and me (Debbi Ricks) from California. and Sharon Robinson from Texas (who is always plugged into social media,) is our other member. We formed a circle on Google+.
- Some other very important parts of the team include Julie Newman ( always on social media,) Kim Moser our communications leader, Sarah Sanders, of course, Donna Rovito for Physician Family and our young member advisor, Regina Stetkevich, who is also our Medical Student spouse on the board and member of the Physician-in-Training Committee. All of you are also important parts of our social networking team.
- We’ve had some fun with our meetings using Google Hangouts. These are just some of the special affects on Google+. Ask us and we can show you how to meet by Google Hangout if you would like.
- Kim went over all of the the Communications Committee’s section of the Strategic Plan yesterday. Two years ago, here is the only mention in the plan of social media. ….We’ve come a long way in the past two years and our next strategic plan will most likely have some objectives specific to social media.
- Our main social media focus is on our Facebook pages. Our AMA Alliance page has been active since 2010 and we started the Young Physician Family Network Facebook page in 2012 as a closed group and changed it to an open page.
- Twitter is less of a focus for us on a daily basis. Our most active times are around our annual meeting and hopefully there will be some tweeting during our regional meetings.
- For the last three years, I have been hunting the internet locating Alliance websites and Facebook pages/group and logging their links on our website. (Show on website and where to locate County Alliances, State Alliances and Physician-in-Training Alliances.) You can help us by checking links and letting us know of any additional websites and Facebook pages or groups that you know of. Also…”like” the pages and “join” the groups around the nation to keep up on what they are doing.
- Here is our Young Physician Family Network Facebook page. As of today (8-28-14) we have 168 “likes.” As you can see we’ve had gradual steady growth in the number of page “likes.” Currently the social media committee is doing the posting and soon the physician-in-training committee will be taking over this page. They have ideas for making the page become interactive.
- Our AMA Alliance page has 745 likes as of today (8-28-14.) You can see that there has been steady growth in the number of people who are interested in our page and are liking it. The term “quality” likes refers to the fact that people who are liking our page are for the most part in the “family of medicine.” (Go to Facebook and show the list of “new likes” and explain the process of contacting “new likes,” thanking them for “liking’ the page and logging their Facebook url in the “Likes” spreadsheet. Explain how we know if the new person is a member…by checking the AMA Alliance current member database.) When someone likes our page ….they are logged in a spreadsheet.
- To date, our focus has been to post information on specific areas informing: health topics, leg related, county/state happenings, AMA, AMA Foundation…an information versus interactive approach. By far the most popular posts have been the photos. You can see here the peaks in the weeks after the Annual Meeting and then again in August after the paid boost post asking people to “like” our page.
- Organic reach is the number of people who received the posts. The paid “boost” posts went to people who “like” the page and to all of their friends.
- By far our most popular post so far was the album from 2014 Annual Meeting. People saw their friends, liked the picture, commented on the picture and shared the picture. This post went “viral” for us.
- This “boost post” cost AMAA $60.00 and reached over 5,000 people. The “boost” was designated to go to friends of people who have “liked” our page. We have received over 30 new “likes” to the page so far as a result of this post. Many are Alliance members who previously hadn’t interacted with us. Others are family and friends…still within the “family of medicine.”
- Since making this slide there are many others who have interacted with the page.
- We are now going to interact again with those who are new to our page by taking the next step and “asking” them to join us by paying membership dues. If we gain one new regular and one new physician-in-training member, we have paid for the “boost” post. We’re ready to begin using our social networking for membership marketing.
- Here is how all of you on the AMA Alliance Board and committees can help as a part of the social networking tea. We have started to tell our story and will continue to so others out there in the “physician family network” will see the benefits of joining us. As a national leader, we need you to help by…(read above.)
- Right now, we feel like this little fish…jumping out of familiar territory into uncharted waters. Our committee needs your support, advice and suggestions to focus our efforts in the right direction.
- We have some new goals
- This cartoon says it like it is and we need all of you to “Help us build the plane while we’re flying!”