5. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
5
1. Crowdsourcing
Distributed problem solving in which a large
number of people address an undertaking via
micro-tasking
6. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
6
2. Crowdfunding
Distributed financing in which a large number
of people address a problem via
micro-funding
39. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
39
Global Crowdfunding Market
40. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B
CROWDFUNDING UNIVERSITY RESEARCH 40
1. Donation Model:
– Donation-based
– Reward-based
2. Investment Model:
– Equity-based
– Lending-based
– Royalty-based
CROWDFUNDING MODELS
41. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
41
Crowdfunding techniques
1. All or Nothing (AoN) Money is only collected from contributors if a
pre-determined minimum amount has been pledged within a
nominated time-frame.
2. Keep it All (KiA) Whether the project goal is met or not, all of the
funds collected (minus commission) are handed over.
3. Bounty Funds are raised for the creation of a product or the
solution of a particular problem and are awarded when someone
successfully provides the requested service.
42. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
42
Research Platforms
1. Domain Specific Platforms
e.g. MicroRyza, Thinkable and PetriDish
2. University Specific Platforms
largely for student projects, driven by Enterprise
Divisions
3. Specialist Education Platforms
e.g. hubbub and by extension Crowdcube-hubbub,
driven by Advancement Divisions
43. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
43
pozible.com
44. Professor Deb Verhoeven @bestqualitycrab CRICOS Provider Code: 00113B
CROWDFUNDING UNIVERSITY RESEARCH 44
SUMMARY (MAY 2012-JUNE 2014)
• Launched 21 and fully funded 17 distinct
research projects across a wide range of
academic disciplines (an 80% success rate).
• Raised over $155,000 in new research funds
(plus more)
• Engaged over 2100 distinct donors to give
money to academic researchers
• Generated more than 340 news stories and
20,000 social media engagements
45. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
45
pozible.com/ResearchMyWorld
46. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
46
pozible.com/research
47. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
47
pozible.com/research
48. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
48
Project success factors
1. the diameter of the Twitter network, the average
directed path length, the average undirected path
length and the average Erdős number for project
principal; and
2. the number of social media shares from the Pozible
project website, the total page view count for the
project website and the total unique page view
count for the project website
49. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
49
0
5
10
15
20
25
30
0
10
20
30
40
50
60
70
Totaldailypledges(100sofdollars)
TotaldailyTwitteractivity
Tweets+Retweets+Mentions Total Pledges ($100s)
Social Media = dollars
50. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
50
Tweets = dollars
51. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
51
Twitter networks
52. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
52
Pledges
53. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
53
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges
54. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
54
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges
55. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
55
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges
56. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
56
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges
57. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
57
Pledges vs rounds
0
1
2
3
4
5
6
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Numberofrounds
Number of pledges
58. Professor Deb Verhoeven @bestqualitycrab
CROWDFUNDING UNIVERSITY RESEARCH
CRICOS Provider Code: 00113B
58
Engagement-led Research
• “I’m now more skilled (but with more room to grow) in the
use of social media. I’ve also become more outward
looking – more aware of who’s doing what beyond the
confines of Deakin University and my world of research.”
• “I have a much wider digital footprint, have made many
new contacts, discovered an astonishing array of actors
in my field and defined that field more precisely as well
as identifying new potentials for my research.”
Multibillion dollar global industry: expected to be $10B industry at year’s end. [update]
Crowdfunding emerged after the 2008 financial crisis in response to the difficulties faced by early-stage enterprises attempting to generate funding.
Crowdfunding has expanded at a 63% annual compounded rate from 2009-2012, and shows no signs of slowing up it’s pace.
According to LinkedIn – the number of users who listed Crowdfunding as a skill grew by 48% in 2013.
Multibillion dollar global industry: expected to be $10B industry at year’s end. [update]
Crowdfunding emerged after the 2008 financial crisis in response to the difficulties faced by early-stage enterprises attempting to generate funding.
Crowdfunding has expanded at a 63% annual compounded rate from 2009-2012, and shows no signs of slowing up it’s pace.
According to LinkedIn – the number of users who listed Crowdfunding as a skill grew by 48% in 2013.
Multibillion dollar global industry: expected to be $10B industry at year’s end. [update]
Crowdfunding emerged after the 2008 financial crisis in response to the difficulties faced by early-stage enterprises attempting to generate funding.
Crowdfunding has expanded at a 63% annual compounded rate from 2009-2012, and shows no signs of slowing up it’s pace.
According to LinkedIn – the number of users who listed Crowdfunding as a skill grew by 48% in 2013.
Santander Universities - $$ matching for enterprise solutions.
Thinkable.org –official partnership with UNSW
UWA – crowdfunding and crwodsourcing
Pozible was launched as Fundbreak in May 2010. The Fundbreak brand was relaunched as Pozible in January 2011
Pozible now accepts projects and funding support in 22 major currencies.
In 2013 Pozible achieved a number of milestones: it raised AUD $1 million+ in a single month for the first time; this was repeated in September 2013 and in subsequent months.
In 2013, Pozible also began accepting payments in BitCoin and announced its ambassador/outreach program: the Pozible Ambassador Network, which is made up of 100+ experienced crowdfunders. Pozible has also introduced Private and Subscription-based Crowdfunding, Team Building, and the Help Requests Board to facilitate peer support within the Pozible community.
As at 31 December 2013, Pozible went live in Malaysia and Singapore.
As at January 2014, Pozible has hosted 5500+ projects and raised a total of $17+ million towards projects from Australia and around the world. It has introduced Self-Hosted crowdfunding,
Pozible, has raised more than $25 million in pledges and launched over 8,200 projects