Allianz Challenge develop a new customer experience and design concept Dinn! design insight we innovate the customer experience design a physical tp where the agent can welcome, inform and advise his customer in a corporate and accessible place

1. The project is co-managed and co-copyrighted by Crea International srl and DINN! srl. Country: Italy / Year: 2013
Relationship insurance
design agency

2. THE CHALLENGE
to design a New Allianz Design Agency
able to:
To Client
Improve buying experience;
Receive a good service through
technological innovation
To Agent
Strengthen customer relationship,
increasing sales;
To be different from competitors
To Allianz
Strengthen the brand identity of the
first insurance company in the world;
Communicate a strong impact and a
sense of change

3. INSURANCE
DESIGN AGENCY
We have been engaged to design
a new solution for Allianz able to
strengthen the brand leadership and
improve the shopping experience
through technological innovation in
service delivery and the enhancement
of the new visual identity.
The project breaks the standards
of the traditional insurance service
model, realizing a comfortable space
designed to make the customer
feel at ease with new counseling
workstations.
THE CLIENT
Allianz is the first Italian insurance
brand in the world, which stands out
for its consistency thanks to a reliable
network of agents and employees.

5. NEW WAY TO RECEIVE CLIENTS
1-Entrance/client
2-Welcome/agent

7. NEW WAY TO OFFER
CONSULTANCY TO THE CLIENTS
3- consultancy / modular offer
4-adminstrative office
5- agent office

11. The new Allianz Agency is harmonic
and functional space that gives life
to a revolutionary experience which
enhance the relationships with
customers.

12. Enhance and valorize the Allianz new
design agency through an impactive
and unique design exhibition concept
from service to design experience.
MONZA AUTODROMO 2013
DESIGN
EXHIBITION
SPACE CONCEPT

13. DESIGN SPACE PLANNING
AND CUSTOMER EXPERIENCE

16. A design exhibition concept to
empower the Allianz 1 customer
experience and disclose the Italian
insurance design concept.
BRUSSELS AZI 2014
DESIGN
EXHIBITION
CONCEPT

18. We have designed Allianz Italy
presence for AZI 2014, the Worldwide
Allianz Management Conference
that took place at Square Conference
Centre in Brussels.