Dex One Marketing Solutions

1. Expert guidance from Dex One
helps you get found and chosen
by ready-to-buy customers
What: Smart Content™ ensures your message is clear,
complete and compelling.
Where: Place your message wherever the right
customers are looking.
How: Secure the right number of ready-to-buy
customers by being found and chosen.
Dex One brings you ready-to-buy customers
through our products and expert marketing services.

2. Smart Content™
Keys to Success
The most powerful driver of calls
is ad content1
Smart Content™ services help your business
be chosen by ready-to-buy customers.
The keys to  Attract Attention &
being Create Interest
chosen  Educate & Inform Business Listings People Advertisers
What Where
Search
 Motivate to Take Action Body, Hair & Face Spa 12 Reviews
Video
(000) 555-1234
Address: 1234 Main Street. Your Town, ST. 00000
 Complete Contact Information You take care of every one, let us take pamper you
Send to Phone Website Email Write a Review
BUSINESS OVERVIEW
Massage | Beauty Salons | Nail Salons
Hours
Monday 7:00 a.m. - 9:00 p.m. Friday 7:00 a.m. - 9:00 p.m.
Map View
Tuesday 7:00 a.m. - 9:00 p.m. Saturday 6:00 a.m. - 8:00 p.m.
Wednesday 7:00 a.m. - 9:00 p.m. Sunday 6:00 a.m. - 8:00 p.m.
Thursday 7:00 a.m. - 9:00 p.m.
Description
Serving Your Town client's since 1995. We have a warm, friendly, relaxing environment and take pride in
building relationships while providing quality services.
We o er massage, hot stone massage, facials with Apple Martini Skin products, pedicures, natural nail &
arti cial nail enhancements, para n treatments & waxing.
Spa packages & gift certi cates available. Please call for a list of prices, or visit our Web site by clicking
on the link above.
Evening appointments available by appointment. All practitioners are fully licensed & accredited.
We look forward to working with you. Street View
REVIEWS Write a Review
lunamaker- Aug. 24. 2008
Simply the best thing I have done for myself in years.
Great service, atmosphere and price. I can’t wait to go back!
BUSINESS DETAILS
Service Area
Serving: Your Town, USA
Beauty Salons
Service: Hair Removal, Skin Care, Nail Care, Massage
Massage
Type: Deep Tissue Massage, Swedish Massage, Hot Stone Massage Yellowpage Ads
Specialty: Therapeutic Massage
Nail Salons
Service: Manicures, Pedicures, Arti cial Nails, Para n Treatment
General
Payment Options: Personal Checks, Debit Cards, Visa, Mastercard, Gift Cards and Certi cates
Promotions: Coupons
Assurances: Licensed, Insured, Accredited, References Available, Locally Owned
Products: Arti cial Nails, Body Polish, Body Wraps, Cuticle Trimmers, Extraction Tools, Facial Masks, Lotion, Nail Care Kits, Skin
Moisturizer, Waxing Systems
Services: Beauty Care, Deep Pore Cleansing, Eyelash Tinting, Massage, Nails, Para n Treatments, Peels, Plucking, extractions,
moisturizing treatments
Brands: Creative Solar Nails, Jan Marini, OPI
Details: Assurances: Over 20 Years Experience, Price Information: Free Estimates, Promotions/O ers: Gift Certi cates,
Reputation: Testimonials, Serving: Adults, Serving: Seniors
Business Owners
Make updates to your business pro le
Respond to the reviews
The information, assurances and other representations on this page (collectively the "information") have been provided by the
advertiser and have not been veri ed by Dex. The advertiser is solely responsible for the accuracy and truthfulness of all such
information including without limitation information provided concerning any certi cations, specialties, licenses or the like and
any warranties, pricing and/or discounts. You should contact the advertiser to verify the information contained in this
advertisement before relying on it. Dex expressly disclaims any and all liability in connection with the information contained in
this advertisement and any use thereof or reliance thereon.
Additional data provided by Localeze.
This pro le is for illustrative purposes only.
1 “Impact of Ad Position on Ad Effectiveness” CRM Associates, 2007.
Dex®, Dex One™, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2010 Dex One | 2200_ValueStory_09_0715_Q - 2/10

3. Your Customers
Types of Buyers
Reach customers making ordinary
to extraordinary purchases
Dex One helps you get found and chosen
by ready-to-buy customers.
Those who know your name
 Repeat customers
 Referral/Word of mouth
 Advertising
 Salesperson
 Signage
Those who don’t
 New resident
 Emergency buyer
 Unhappy with competitors
 Occasional buyer
 Travelers
Those having a major life event
 Marriage or divorce
 Birth of a child
 Moving
 Change in job status
 College
The right message in the right place helps your business
be chosen by ready-to-buy customers.
Dex®, Dex One™, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2010 Dex One | 2200_ValueStory_09_0715_Q - 2/10

4. Your Customers
Media Usage
Dex One is your connection
to local customers
Dex One local marketing solutions help you get found.
Customers want help Customers search Customers make
on their terms differently comparisons
 24 hours a day,  Business name  Convenience
7 days a week
 Brand name  Value & special offers
 On demand
 Products & services  Wide variety
 Permission based,
not intrusive  Location or area served  Credentials
Dex®, Dex One™, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2010 Dex One | 2200_ValueStory_09_0715_Q - 2/10

5. Media
Distribution Network
The Dex One Advantage
Dex One can put you in the same types of places that
91% of people use first when looking for local information.
1 “YP Advantage: Landscape 2008,” Knowledge Networks, 11/18/08
Dex®, Dex One™, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2010 Dex One | 2200_ValueStory_09_0715_Q - 2/10

6. Media
Purchasing Behavior
Dex One places you where customers
make purchasing decisions
Internet
Print Search Engines
Yellow Pages
Contact 30%3
79% 1
68% 1
Click-through
as a result of reference to Website
Purchases
40%1 41%1 16%3
as a result of reference
Spend % Not
25%2 35%2 Available
more than the general consumer
18-24 year olds
31%3 6%3 71%3
% who use weekly
25-34 year olds 42%3 16%3 70%3
% who use weekly
35-49 year olds 45%3 40%3 68%3
% who use weekly
50+ year olds 44%3 20%3 48%3
% who use weekly
12009 Yellow Pages Association Industry Usage Study, conducted by Knowledge Networks/SRI, 2009.
2 CRM Associates, YP Users Spend More, 2009
3 Simmons, Spring Survey 2009, April 2008–June 2009.
Dex®, Dex One™, DexKnows.com® and related marks are owned by Dex One. Any other trademarks are the property of their respective owners.
© 2010 Dex One | 2200_ValueStory_09_0715_Q - 2/10