Use social and interactive charts in place of static tables and powerpoint charts/images. By adding social and interactive charts to your blog, web site or press release, you gain significant benefits
- Increase brand exposure
- Capture leads
- Create a new revenue stream
You can also measure the effectiveness of your content marketing by measuring who is sharing what content.
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Visual and Social Content Marketing with iCharts and Data Graphic
1. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Visual Content Marketing
for Marketers and Data Providers
Deepak Deolalikar
VP Product and Business Development, iCharts
Sunnyvale, CA
2. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
What is Visual Content
Marketing?
Creating and distributing relevant and
valuable visual content such as interactive
charts to targeted audiences, with the
objective of
Building your brand
Generating leads
Creating new business opportunities
3. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
How do you share data today?
Static Tables
PPT Images
4. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Lost Opportunity
No Branding
No Engagement
No Social Benefit
5. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
The new way…the iCharts way
Social and Interactive
Visualization in a
press release
Click for Live
example
6. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Chart is shared across the web ….
…and 100’s of other sites!
Example: Live chart by IDC
7. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
….then goes viral as people share on
social
Landing
Page
8. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Benefits
Branding
Lead Generation
New Business Opportunities
9. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Increase Brand Impressions 5x
Count Impressions
iCharts can count all
chart impressions and
social share activity
10. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Generate Leads on Landing
Page
11. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
..or Place an Ad
12. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
New Business on Landing Page
Purchase data with
the following chart
filters
- Gender
- Income group
- Age Group
Buy $ 750
13. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Sell More Data Instantly
You have purchased
the following filters
- Gender
- Income group
- Age Group
14. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Social interactive charts produce
dramatic results
Increase brand
impressions
by 4x – 5x
Measure
effectiveness
Generate
leads
Create new
revenue
stream
15. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Have data to share?
Now, share it with the world
Get Started Today?
http://www.icharts.net/for-business
info@icharts.net
16. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Thank you
Deepak Deolalikar
iCharts
17. Speaker XXXXXX, Organisation, Country
Session X: Trends in Infographics, Visualisation and Presenting, 28 June 2013
Q & A
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