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Big Data Needs Big
Analytics
Deepak Ramanathan
Information Management and Analytics
Asia Pacific (North)




                    Copyright © 2012, SAS Institute Inc. All rights reserved.
OUR
PERSPECTIVE
              Big Data is RELATIVE not ABSOLUTE



     Big Data (Noun)

     When volume, velocity and variety of data exceeds an
     organization’s storage or compute capacity for accurate
     and timely decision-making




                       Copyright © 2012, SAS Institute Inc. All rights reserved.
THE FUTURE OF ANALYTICS IS HERE



    Copyright © 2012, SAS Institute Inc. All rights reserved.
Copyright © 2012, SAS Institute Inc. All rights reserved.
THE ANALYTICS LIFECYCLE


                                                             IDENTIFY /
                                                            FORMULATE
BUSINESS                          EVALUATE /
                                                             PROBLEM                                      BUSINESS
MANAGER                            MONITOR                                           DATA                 ANALYST
                                   RESULTS                                        PREPARATION
Domain Expert                                                                                             Data Exploration
Makes Decisions                                                                                           Data Visualization
Evaluates Processes and ROI                                                                               Report Creation

                              DEPLOY
                              MODEL                                                            DATA
                                                                                            EXPLORATION



IT SYSTEMS /                                                                                              DATA MINER /
MANAGEMENT                       VALIDATE                                                                 STATISTICIAN
                                  MODEL                                           TRANSFORM
Model Validation                                                                   & SELECT               Exploratory Analysis
Model Deployment                                            BUILD
                                                                                                          Descriptive Segmentation
Model Monitoring                                            MODEL                                         Predictive Modeling
Data Preparation



                                       Copyright © 2012, SAS Institute Inc. All rights reserved.
CURRENT
            BIG DATA MEETS
TRENDS IN   BIG ANALYTICS
ANALYTICS




                             Copyright © 2012, SAS Institute Inc. All rights reserved.
•        A flexible architecture that supports
                                       many data types and usage patterns
Technology                    •        Upstream use of analytics to optimize
                                       data relevance
Checklist for
                              •        Real-time visualization and advanced
    Big Data                           analytics to accelerate understanding
   Analytics                           and action
                              •        Collaborative approaches to align
                                       Business and IT executives




                Copyright © 2012, SAS Institute Inc. All rights reserved.
•       Leverage in-memory architecture via
                                           a dedicated software and hardware
                                           appliance
     Big Data                      •       Drive high-performance capabilities
       Meets                               across the analytical lifecycle
Big Analytics                      •       Achieve insights at breakthrough
                                           speed before questions become
                                           obsolete
                                   •       Offer a consistent interface for current
                                           SAS analytic users




                Copyright © 2012, SAS Institute Inc. All rights reserved.
SAS HIGH-
PEFORMANCE
  ANALYTICS




               Copyright © 2012, SAS Institute Inc. All rights reserved.
HIGH-
PERFORMANCE    SAS® GRID COMPUTING
   ANALYTICS




                         Copyright © 2012, SAS Institute Inc. All rights reserved.
HIGH-
PERFORMANCE    SAS® IN-DATABASE
   ANALYTICS




                          Copyright © 2012, SAS Institute Inc. All rights reserved.
IN-MEMORY
               ACCELERATES UNDERSTANDING AND ACTION
ARCHITECTURE




                            Hadoop       Teradata         Aster


                            Copyright © 2012, SAS Institute Inc. All rights reserved.
SAS® VISUAL
              BUSINESS VISUALIZATION: SAS® VISUAL ANALYTICS
  ANALYTICS




                         SAS LASR Analytic Server
                         Copyright © 2012, SAS Institute Inc. All rights reserved.
SAS HIGH-PERFORMANCE ANALYTICS – HOW IT WORKS




                                                                                                    DB
                                                                                             Appliance Node




                     SAS High-Performance Analytics Appliance

                                                         • Processing request parsed into multiple,
  proc hplogistic data=GPLib.MyTable;                      parallel requests distributed to the nodes of
     class A B C D ;
     model y = a b c b*d x1-x100;                          the environment
     output out=GPlib.logout pred=p;                     • Each node operates ‘independently’
  run;
                                                         • Results consolidated and returned to client

                                 Copyright © 2012, SAS Institute Inc. All rights reserved.
OUR
          OUR            HIGH-PERFORMANCE ANALYTICS
   PERSPECTIVE           DRIVES HIGH IMPACT RESULTS
   PERSPECTIVE

Retention Campaigns 15% improvement                                          Increase coupon redemption rate from
(SAS® Grid Manager)                                                          10% to 25%
                                                                             (SAS® Scoring Accelerator (In-DB))


Regression analysis from
167 hours (1 week) to 84 seconds!                                            Recalculate entire risk portfolio from 18
(SAS® High-Performance Analytics)                                            hours to 12 minutes
                                                                             (SAS® High-Performance Risk)




        270 million price points analyzed in 2 hrs. (from 30 hrs.)
        (SAS® High-Performance Markdown Optimization)


                                          Copyright © 2012, SAS Institute Inc. All rights reserved.
16


Copyright © 2012, SAS Institute Inc. All rights reserved.
Deepak.Ramanathan@sas.com




     Copyright © 2012, SAS Institute Inc. All rights reserved.

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Big Data Needs Big Analytics

  • 1. Big Data Needs Big Analytics Deepak Ramanathan Information Management and Analytics Asia Pacific (North) Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 2. OUR PERSPECTIVE Big Data is RELATIVE not ABSOLUTE Big Data (Noun) When volume, velocity and variety of data exceeds an organization’s storage or compute capacity for accurate and timely decision-making Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 3. THE FUTURE OF ANALYTICS IS HERE Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 4. Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 5. THE ANALYTICS LIFECYCLE IDENTIFY / FORMULATE BUSINESS EVALUATE / PROBLEM BUSINESS MANAGER MONITOR DATA ANALYST RESULTS PREPARATION Domain Expert Data Exploration Makes Decisions Data Visualization Evaluates Processes and ROI Report Creation DEPLOY MODEL DATA EXPLORATION IT SYSTEMS / DATA MINER / MANAGEMENT VALIDATE STATISTICIAN MODEL TRANSFORM Model Validation & SELECT Exploratory Analysis Model Deployment BUILD Descriptive Segmentation Model Monitoring MODEL Predictive Modeling Data Preparation Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 6. CURRENT BIG DATA MEETS TRENDS IN BIG ANALYTICS ANALYTICS Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 7. A flexible architecture that supports many data types and usage patterns Technology • Upstream use of analytics to optimize data relevance Checklist for • Real-time visualization and advanced Big Data analytics to accelerate understanding Analytics and action • Collaborative approaches to align Business and IT executives Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 8. Leverage in-memory architecture via a dedicated software and hardware appliance Big Data • Drive high-performance capabilities Meets across the analytical lifecycle Big Analytics • Achieve insights at breakthrough speed before questions become obsolete • Offer a consistent interface for current SAS analytic users Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 9. SAS HIGH- PEFORMANCE ANALYTICS Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 10. HIGH- PERFORMANCE SAS® GRID COMPUTING ANALYTICS Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 11. HIGH- PERFORMANCE SAS® IN-DATABASE ANALYTICS Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 12. IN-MEMORY ACCELERATES UNDERSTANDING AND ACTION ARCHITECTURE Hadoop Teradata Aster Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 13. SAS® VISUAL BUSINESS VISUALIZATION: SAS® VISUAL ANALYTICS ANALYTICS SAS LASR Analytic Server Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 14. SAS HIGH-PERFORMANCE ANALYTICS – HOW IT WORKS DB Appliance Node SAS High-Performance Analytics Appliance • Processing request parsed into multiple, proc hplogistic data=GPLib.MyTable; parallel requests distributed to the nodes of class A B C D ; model y = a b c b*d x1-x100; the environment output out=GPlib.logout pred=p; • Each node operates ‘independently’ run; • Results consolidated and returned to client Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 15. OUR OUR HIGH-PERFORMANCE ANALYTICS PERSPECTIVE DRIVES HIGH IMPACT RESULTS PERSPECTIVE Retention Campaigns 15% improvement Increase coupon redemption rate from (SAS® Grid Manager) 10% to 25% (SAS® Scoring Accelerator (In-DB)) Regression analysis from 167 hours (1 week) to 84 seconds! Recalculate entire risk portfolio from 18 (SAS® High-Performance Analytics) hours to 12 minutes (SAS® High-Performance Risk) 270 million price points analyzed in 2 hrs. (from 30 hrs.) (SAS® High-Performance Markdown Optimization) Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 16. 16 Copyright © 2012, SAS Institute Inc. All rights reserved.
  • 17. Deepak.Ramanathan@sas.com Copyright © 2012, SAS Institute Inc. All rights reserved.

Notes de l'éditeur

  1. "Big data" is a popular term generally used to acknowledge the exponential growth, availability and use of information (structured and unstructured). A lot has been written lately on big data trend and how it will become a key basis of competition, innovation, and growth.How does SAS define or view the term “Big Data”?Big data is a relative term (and not an absolute term) - when an organization’s ability to handle, store and analyze data (from a volume, variety and velocity perspective) exceeds its current capacity (i.e. beyond your comfort zone) then it would qualify of having a “big data” problem.
  2. SAS High-Performance Analytics is delivered as a pre-configured analytics appliance. It includes analytical capabilities spanning data exploration, modeling and scoring from SAS delivered on either Teradata or EMC Greenplum database appliance to solve complex problems in a highly scalable, distributed environment using in-memory analytics processing. It will let customers develop and deploy analytical models using complete data – not just a subset or aggregate – to get accurate and timely insights and take well-informed decisions. It does not limit analytic professionals to using simplified analytical methods for solving complex problems. Compresses or shrinks the time from model inception to model deployment and derive rapid insights to make well-informed decisions or before the questions become obsolete!SAS High-Performance Analytics will include a select set of procedures from following SAS products: Base SAS, SAS/STAT, SAS/ETS, and SAS Enterprise Miner. A SAS 9.3 client interface manages the submission of high performance enabled problems to the compute grid (appliance) for execution.
  3. Use all the entire suite together? Adding our highly optimized advanced analytics to the process can help you generate answers to quesitons you never thought you could ask. (Note: at this point you should tie back to the “so what if you could” story you started before.Our suite allows an organization to move to “now you can”!