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Depicting Women In Advertising

•
•
Deepak S. Verma
Deepak S. Verma
BusinessTechnologie
1  sur  20
DEPICTING WOMEN IN ADVERTISING INFLUENCING PEOPLE: MYTHS & MECHANISMS
INTRODUCTION ,[object Object]
Women existence in advertisement merely to seeK male attention.
The customer is no more the “king” but is now the “queen”.,[object Object]
ADS’ WOMEN ARE DISTINCT FROM MODERN DAY WOMEN ,[object Object]
The indecent portrayal of women in ads negatively influences the mindset of society.,[object Object]
“It would be great to see ‘real women’, professional women of various ages, women as they are ,i.e; people with multiple roles and relationships, that doesn’t mean they are sexless –just normal and representative of the women who purchase products.” -R.Squircheck
“WOMEN” – Object WITHOUT VOICE ,[object Object]
advertisers MADE WOMEN AS THEIR PUPPET.
PUPPETS CAN’T raise voice against such ads.
ADVERTISERS DON’T LET THEM come out as authoritarians or leaders.
WOMEN SHOULD BE GIVEN EQUAL OPPORTUNITY TO SHARE THEIR VIEWS AND IDEAS.,[object Object]
Advertisement depicts for us not necessarily how we actually behave as men and women but how we think men and women behave.,[object Object]
FOR WOMEN------Sexual women are used in advertisements to imply that the product will increase the user's appeal to men.,[object Object]
Media tries to get as many people as possible viewing it’s content to get more money. ,[object Object]
[object Object]
But it is easy to convince housewives by associating product brands with their lives.
Empowering women customers by portraying their aspirations in advertisements.,[object Object]
Advertising is not solely to be blamed for rigid gender roles. However there is no aspect of our culture that is as pervasive and persuasive as advertising.
In today’s advertising, the proposition “ anything relating to sex is a forbidden topic” has undergone a change. ,[object Object]

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Depicting Women In Advertising

  • 1. DEPICTING WOMEN IN ADVERTISING INFLUENCING PEOPLE: MYTHS & MECHANISMS
  • 2.
  • 3. Women existence in advertisement merely to seeK male attention.
  • 4.
  • 5.
  • 6.
  • 7. “It would be great to see ‘real women’, professional women of various ages, women as they are ,i.e; people with multiple roles and relationships, that doesn’t mean they are sexless –just normal and representative of the women who purchase products.” -R.Squircheck
  • 8.
  • 9. advertisers MADE WOMEN AS THEIR PUPPET.
  • 10. PUPPETS CAN’T raise voice against such ads.
  • 11. ADVERTISERS DON’T LET THEM come out as authoritarians or leaders.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. But it is easy to convince housewives by associating product brands with their lives.
  • 18.
  • 19. Advertising is not solely to be blamed for rigid gender roles. However there is no aspect of our culture that is as pervasive and persuasive as advertising.
  • 20.
  • 21. DAMAGES & INSULTS WOMEN’S IMAGE.
  • 22. COMPANY THAT LOST TOUCH IN MARKET USES THIS TOOL.
  • 23.
  • 24.
  • 25. PROMOTING ADS DEPICTING WOMEN WORKING IN WIDE VARIETY OF CAREER SETTINGS
  • 26. ENSURING THAT THE CONTENT OF ADS SHOULD BE RELEVANT TO THE PRODUCT
  • 27.
  • 28. AFFECTS THE SELF ESTEEM OF WOMEN
  • 29.
  • 30.
  • 31.