1. CURRICULUM VITAE
Mobile: +91-98675-56783
E-mail: deep.batta@gmail.com
kuldeepbatta@india.com
a) KULDEEP BATTA
a. Career Objectives
 To work with an organization that could provide an environment of learning and enhance my skills and I would work towards
bringing the organization to the apex of success. Which effectively utilize my professional experience.
I. Total Experience: 19YEARS
1) Key Skills:
 Consumption analysis to do forecasting considering factors like base demand, seasonal component, cyclical component,
promotional component and certain events.
 Performing ABC analysis that rank orders SKUs by a profitability measure to determine which item should never be out of stock,
which should be allowed to be out of stock occasionally and which item should be deleted from the stock selection.
 Analyzing sales figures and forecasting future sales volumes to maximize profits.
 Analyzing every aspect of the best and worst sellers (for example, the best selling price points, colors or styles).
 Planning stock levels, moving stock and making sure that best-selling products are always available.
 Ensuring that best sellers are fully potentialised. .
 Good computer skills, especially in using spreadsheets.
 Gathering information relating to the customer reaction to products.
 Analyzing previous season's sales and reporting on the current season's lines.
 Large format Store Operations
 Customer service management
 Sales orientation
 Safety and Security of store assets and manpower.
 Inventory management, PICS.
 Reports and MIS generation and analysis.
 New store opening processes and compliance
 Adhering to SOPs for calibrated results.
 Products expertise and knowledge of different departments varying from Fashion to stationery, Food Non food, technology.
 Firsthand experience on MMS module of ERP by JDA.
 Team management and result orientation.
Professional Experience Summary:
• Working with Future Group. as Store Manager (BB Store Karta) since Dec'2014
Location : Nasik, Maharashtra.
Store Area : 50,000 Sq. feet
Overview: The group is credited with creating some of India’s most popular retail chains. The hypermarket chain, Big Bazaar is
ranked amongst the top 3 service brands in the country by The Nielsen Company. Other retail chains include, department
store chain, central, outlet stores chain, Brand Factory, sportswear chain, Planet Sports, home improvement and consumer
durables chain, Hometown and Ezone, supermarket chain, Food Bazaar, convenience stores chain, KB’s Conveniently Yours and
a growing rural distribution network through Aadhaar.
As modern retail drives fresh demand and consumption in new categories, our strategy is based on a deep understanding of
Indian consumers, the products they want, and making these products available in every city, in every store format. Future
Group offers innovative offerings at affordable prices tailored to the needs of every Indian household.
Pioneers in the India’s retail space, our formats are household names in more than 102 cities across the country
Our stores cover around 17 million square feet of retail space and attract around 300 million customers each year

2. Future Retail Limited focuses on the hypermarket & supermarket business led by formats like BB, FB, fbb, Foodhall,
HomeTown & Ezone.
Future Lifestyle fashion focuses on the fashion businesses with brands & retail formats like Central, Brand Factory, Planet
Sports, I Am in and aLL.
Future Consumer Enterprise Ltd is group's integrated food company with Food & FMCG brands & retail formats like KB’s
Conveniently Yours & Aadhar. It also has interest in Food Parks
• Responsible for Standalone Store Big Bazaar Urban Space, Pune Nasik Road, Nasik.
Financial:-Store top line target, Store EBITDA, Store RGM, Shrinkage, DAD, Mega Product & GV Sales
Customer:- Engage with Loyalty Programs(BBPC,PAYBACK & T24), Audits(Swag at ) Cashiering Efficiency , MCS & Customer entry at store
level with the help of marketing.
Internal Process:- Adherence of SOP, Internal Audit, Deliver the food product as promise & Drive Bill size in terms of value and number
of pcs per bill.
Inventory Management:
• Fill rate check and replenishment management
• Shrinkage control measures implementation and check
• Monthly inventory count schedule and execution
• FIFO management
• RTV follow ups
Merchandising:
• Day to day merchandising standards check by floor walk with SM`s.
• Check ticketing standards and Talker for loud information about offers in section
• All promotion and offers has been worked upon by the section and ready by store opening team
• Keep a track on Promos running in store - is with shelf talkers, prices reflecting in system and free gift available at the free gift
counter or along with product
Customer Service Manager
Increase cash tills from 8 to 14 cash tills and customer service desk.
Help team to create space in ails for customer comfort.
Managed Loyalty Program desk
Managed Plus promo product sale as well..
Achievement:
Change the Layout as per the customer requirement which help the changes sales number.
Give training to the managers & Team leaders how to track business and merchandise standards on Floor.
Person Check with the managers for their respected department Monthly promotion change execution.
Person responsible to take a walk with Area Manager & Business Head during monthly promo change visit.
Solved customer complaints as a Store Karta.
Working with Hyper city Retail (India) Ltd. as Store Operation Manager (SOM) since Feb'2014
Location : Vashi, New Mumbai.
Store Area : 1, 28,000 Sq. feet
Overview: Hyper CITY provides an international shopping experience, where customers can shop in comfort in a large, modern, &
exciting environment. With the widest range of products sourced from around the world, Hyper CITY is India's favourite Hypermarket.
Take your pick from the latest in : Foods, Home ware, Home Entertainment, Hi-Tech, Appliances, Furniture, Sports, Toys & Fashion.

3. • Responsible for entire Home, Home Need, Home Linen, Furniture, Food, Electronic Customer Service Desk & Check out of Hyper
City Vashi, Hypermarket.
Inventory Management:
• Fill rate check and replenishment management
• Shrinkage control measures implementation and check
• Monthly inventory count schedule and execution
• FIFO management
• RTV follow ups
Merchandising:
• Day to day merchandising standards check by floor walk with SM`s.
• Check ticketing standards and Talker for loud information about offers in section
• All promotion and offers has been worked upon by the section and ready by store opening team
• Keep a track on Promos running in store - is with shelf talkers, prices reflecting in system and free gift available at the free gift
counter or along with product
Customer Service Manager
Managed 17 cash tills and customer service desk
Managed Loyalty Program desk
Managed Plus promo product sale as well..
Achievement:
Person responsible to Monthly promotion change execution.
Person responsible to take a walk with Store GM, DGM & Business Head during monthly promo change visit.
Solved customer complaints as a CSM.
Working with Hyper city Retail (India) Ltd. as Store Operation Manager (SOM) since Aug'2013
Location : Malad, Mumbai.
Store Area : 1, 40,000 Sq. feet
• Responsible for entire Food, Non-Food, Staple, Perishable and Beverages Business of Hyper City Malad, a Flagship
Hypermarket.
Inventory Management:
• Fill rate check and replenishment management
• Shrinkage control measures implementation and check
• Monthly inventory count schedule and execution
• FIFO management
• RTV follow ups
• Control over entire order management of Fresh vegetables, Fruits. Etc.
Merchandising:
• Day to day merchandising standards check by floor walk with SM`s.
• Check ticketing standards and I'LL be Backs in section
• All promotion and offers has been worked upon by the section and ready by store opening team
• Keep a track on Promos running in store - is with shelf talkers, prices reflecting in system and free gift available at the free gift
counter or along with product
• Sampling execution
Achievement:
Highest ever Diwali sales of Food with 64% contribution to store sales.

4. Person responsible to Monthly promotion change execution.
Person responsible to take a walk with all Business Heads, CEO, and COO during monthly promo change visit.
• Working with Hyper city Retail (India) Ltd. as Store Operation Manager (SOM) since Aug'2011
Location : Amritsar, Punjab.
Store Area : 1, 20,000 Sq. feet
Job Profile:
I am responsible for the day-to-day management of all departments and store in accordance with the company's SOP.
My main focus is to improve the process & commercial performance of the store by increasing its turnover and maximizing profitability.
Achieving performance objectives requires action in one of the main areas of retail activity: store operations, human resources,
customer care, marketing, information technology and administration.
Major parts of the job on a day-to-day basis include managing staff, finding new ways to improve sales, and meeting customer demand.
Managing and motivating a team to increase sales and ensure efficiency.
Plan the training at least 1 month in advance and deliver the training keeping HR informed
Managing stock levels and making key decisions about stock control.
Analyzing sales figures and forecasting future sales volumes to maximize profits.
Analyzing and interpreting trends to facilitate planning.
Follow up on SM's and TL's One to Ones, track progress and report deviation to GM / DGM and take corrective actions.
Ensure SM has worked on the price override report of the previous day and changed the SELs where every possible.
All promotion and offers has been worked upon by the section and ready by store opening
Ensure that the department is well advertised and signage with correct pricing and information for customers - especially on end caps.
Using information technology to record sales figures and for data analysis and forward planning.
Dealing with staffing issues: interviewing potential staff, conducting appraisals and performance reviews, and providing or organizing
training and development.
Ensuring standards for quality, customer service and health and safety are met.
Check hygiene standards in the section as per SOP. Physically check pervious days cleaning schedule and sign off
Resolving health and safety, legal and security issues.
Responding to customer complaints and comments.
Promoting the store locally by liaising with local schools, multiplexes, restaurants, newspapers and the community in general.
Organizing special promotions, displays and events.
Attending and chairing meetings.
Updating colleagues on business performance, new initiatives and other pertinent issues.
Touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving urgent issues.
Maintaining awareness of market trends in the retail industry, understanding forthcoming customer initiatives, and monitoring what
local competitors are doing.
Initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market.
Dealing with sales, as and when required.
• Working with Ninety nine General Retail Pvt Ltd. as Operation Manager since Jan'2010 to Jul'2011
Location : Amritsar, Jalandhar, Patiala, Punjab.
Store Area : 12300 Sq. feet
Worked with More. Hypermarket (ABRL) As Asst-Store Manager since Sep'08 to Dec'10.
Location : Gurgoan, NCR & Indore (MP).
Store Area : 65000 Sq. feet
Worked with Provogue (India) Ltd.) As Area Manager (upper North) since Apr.'06 to Sep'08
Location : Chandigarh, UT.
Total Store Area : 25500 Sq. Feet Approx
.

5. Worked with Firefox Bikes (Firefox Bikes Pvt. Ltd.) As Store Manager since July.'05 to Mar.'06.
Location : Sector - 22 , Chandigarh.( UT )
Store Area : 2200 Sq. Feet
Worked with Provogue India Ltd. As Store Manager since June'01 to June'05.
Location : Sector-17, Chandigarh, UT.
Store Area : 3500 Sq. Feet
Worked with Colour Plus ( Ram Chander & Sons ) As Sr.Sales Executive Since 1999 to June'01.
Location : Sector - 17 , Chandigarh, UT.
Store Area : 3500 Sq Feet
Worked With Study By Janak ( Jain Brothers ) As Section In charge Since 1997 To 1999
Location : Sector - 17 , Chandigarh, UT.
Store Area : 3800 Sq Feet
II. Achievements
Being a part of Aditya Birla Retail Ltd. Hypermarket operations to be able to do marketing and to setup New Store in INDORE.
Success full opening of Indore Hyper Market with the record breaking figure. With the contribution of 22% sale of my division in the total
store sale.
Being a part of operations to be able to do marketing and to setup many New Stores in Punjab & Haryana Region and the biggest store in
India has been opened in Chandigarh
Received Appreciation Letters from Customers twice in just Six months while working with Study by Janak.
Awarded with "Best Store Manager" award for handling the Stores as per the Company's Formats.
III. Responsibilities
Revenue Generation
Achieves Sales targets and ensures profitability of the store.
Keeps costs low by budgeting the expenses.
Operations
Ensures that all the activities during Store opening and store closing are adhered to.
Makes sure that the Cash till is functioning optimally and minimum manual bills are prepared.
Coordinates with IT on issues relating to cashiering, schemes etc.
initiating changes to improve the business, e.g. revising opening hours to ensure the store can compete effectively in the local market;
Competition Mapping
Develop awareness about the organized, unorganized retailing segments and Identifying their strengths and weaknesses.
Identifying competitors in each and every category. Comparing their prices.
Comparing the physical appearances, fixtures, lighting and Area allocation per category of competitors.
Maintaining awareness of market trends in the retail industry.
Space Management
Analyze space allocation category-wise and subcategory-wise with respect to the Sales generated & Stock capacity.
Increase or decrease space allocation and make alteration of fittings on the
basis of such analyses.
Customer Service
Resolving Customer Complaints.
Interacting with customers & obtaining their feedback.

6. Addresses concerns and queries of customers by being personally available to them.
Visual Merchandising
Maintains the look of the store in consultation with the Visual Merchandiser.
Visual Presentation of Merchandise.
Improving & Maintaining the Façade of the Store.
Controlling Pilferage
Develops systems to control pilferage / shoplifting.
Controls damages on the floor, with the help of staff.
Identification of the merchandise likely to be pilfered.
Identifying areas in the store where security is to be beefed up.
People Management
Providing on the job training to staff.
Ensures that all employees are disciplined and adhere to the stores disciplinary policies.
Inspects staff grooming.
Develops & maintains a motivated and enthusiastic team who would achieve and exceed targets.
Boosting staff morale and developing the right attitude and team spirit in them.
Discipline and Decorum maintenance.
Identifying potential people for higher responsibilities.
Responsible for grooming and development of staff for future roles.
General Maintenance
Handling local purchases of materials for maintenance as and when needed.
Monitoring electricity and AC usage and ensuring optimum utilization of energy, thereby resulting in Cost Reduction.
Inventory Management
Coordinates with Warehouse in-charge for stock movement both inward & outward.
Ensures that optimum stock levels are maintained by all the sections through an efficient ordering system.
Ensures that no good move out of the store without a proper delivery challal.
Qualification Details
 Educational
Bachelors of Arts From P.U (Punjab University (Chandigarh))
Software Skills
MS Office
 Retail Packages
Wings Infonet Ltd, Bazaar, MRP, Navision MMS, WIN/DSS, MMS module of ERP by JDA, Logic and Orapos.
Date:
(Kuldeep Batta)

7. Addresses concerns and queries of customers by being personally available to them.
Visual Merchandising
Maintains the look of the store in consultation with the Visual Merchandiser.
Visual Presentation of Merchandise.
Improving & Maintaining the Façade of the Store.
Controlling Pilferage
Develops systems to control pilferage / shoplifting.
Controls damages on the floor, with the help of staff.
Identification of the merchandise likely to be pilfered.
Identifying areas in the store where security is to be beefed up.
People Management
Providing on the job training to staff.
Ensures that all employees are disciplined and adhere to the stores disciplinary policies.
Inspects staff grooming.
Develops & maintains a motivated and enthusiastic team who would achieve and exceed targets.
Boosting staff morale and developing the right attitude and team spirit in them.
Discipline and Decorum maintenance.
Identifying potential people for higher responsibilities.
Responsible for grooming and development of staff for future roles.
General Maintenance
Handling local purchases of materials for maintenance as and when needed.
Monitoring electricity and AC usage and ensuring optimum utilization of energy, thereby resulting in Cost Reduction.
Inventory Management
Coordinates with Warehouse in-charge for stock movement both inward & outward.
Ensures that optimum stock levels are maintained by all the sections through an efficient ordering system.
Ensures that no good move out of the store without a proper delivery challal.
Qualification Details
 Educational
Bachelors of Arts From P.U (Punjab University (Chandigarh))
Software Skills
MS Office
 Retail Packages
Wings Infonet Ltd, Bazaar, MRP, Navision MMS, WIN/DSS, MMS module of ERP by JDA, Logic and Orapos.
Date:
(Kuldeep Batta)