The DeepDyve 2014 Report - information and trends on the unaffiliated researcher and scholarly publishing.

1. The 2014
DeepDyve Report
The 2014 unaffiliated researcher
report: who is reading articles on
DeepDyve, what do they read and
where do they come from?

2. 2014 Report
DeepDyve 2014 Highlights
! The revenue that we shared with our publishers doubled in 2014
! DeepDyve’s catalog now numbers more than 12 million rentable
articles, a growth of 20% in the past year
! We added many new publishers and journals, including every title
from Wiley
! We have expanded our content breadth, and starting in 2015, we will
also offer over 20,000 e-books from Springer and others
! Our user base grew by 90%, and the number of articles they read
grew by 128%
! We tested a variety of prices and features over the year which
boosted response and retention. We now offer users a simple $40
monthly plan with unlimited article views, plus the option to print 20
pages a month, and receive a 20% discount on PDFs purchased
from our site

3. 2014 Report
Social
Sciences
&
Humani/es
33%
Physical
Sciences
&
Engineering
26%
Health
Sciences
21%
Life
Sciences
20%
What People Read in 2014, By Subject Area
Readership was distributed evenly between our four main categories, with Social Sciences &
Humanities being the most read (a change from last year, when it was Physical Sciences)
Business
Management
&
Accoun1ng
Psychology
Arts
&
Humani1es
Decision
Sciences
Economics,
Econometrics
&
Finance
Social
Sciences
Engineering
Physics
&
Astronomy
Chemistry
Computer
Science
Earth
&
Planetary
Sciences
Materials
Science
Energy
Mathema1cs
Chemical
Engineering
Medicine
&
Den1stry
Nursing
&
Health
Professions
Pharmacology,
Toxicology
&
Pharmaceu1cal
Science
Veterinary
Science
&
Veterinary
Medicine
Environmental
Science
Biochemistry,
Gene1cs
&
Molecular
Biology
Agricultural
&
Biological
Sciences
Neuroscience
Immunology
&
Microbiology

4. 2014 Report
All Subject Areas Together
Medicine & dentistry articles lead in popularity, followed by articles about business and psychology
Category percentage of total articles read
16%
11%
7%
7%
6%
6%
5%
5%
4%
4%
4%
3%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
Health
Sciences
|
Medicine
&
Den1stry
Social
Sciences
&
Humani1es
|
Business
Management
&
Accoun1ng
Social
Sciences
&
Humani1es
|
Psychology
Physical
Sciences
&
Engineering
|
Engineering
Life
Sciences
|
Environmental
Science
Life
Sciences
|
Biochemistry,
Gene1cs
&
Molecular
Biology
Life
Sciences
|
Agricultural
&
Biological
Sciences
Health
Sciences
|
Nursing
&
Health
Professions
Social
Sciences
&
Humani1es
|
Arts
&
Humani1es
Physical
Sciences
&
Engineering
|
Physics
&
Astronomy
Physical
Sciences
&
Engineering
|
Chemistry
Social
Sciences
&
Humani1es
|
Decision
Sciences
Physical
Sciences
&
Engineering
|
Computer
Science
Social
Sciences
&
Humani1es
|
Economics,
Econometrics
&
Finance
Physical
Sciences
&
Engineering
|
Earth
&
Planetary
Sciences
Health
Sciences
|
Pharmacology,
Toxicology
&
Pharmaceu1cal
Science
Physical
Sciences
&
Engineering
|
Materials
Science
Life
Sciences
|
Neuroscience
Life
Sciences
|
Immunology
&
Microbiology
Physical
Sciences
&
Engineering
|
Energy
Social
Sciences
&
Humani1es |
Social
Sciences
Physical
Sciences
&
Engineering
|
Mathema1cs
Health
Sciences
|
Veterinary
Science
&
Veterinary
Medicine
Physical
Sciences
&
Engineering
|
Chemical
Engineering

5. 2014 Report
• AIP Conference
Proceedings
• Applied Physics
Letters
• Bioresource
Technology
• Computers in Human
Behavior
• Energy Policy
• European Journal of
Marketing
• Food Chemistry
• Fuel
• International Journal of
Pharmaceutics
• Journal of Applied
Physics
• Journal of Autism and
Developmental
Disorders
• Journal of Business
Ethics
• Journal of Business
Research
• Journal of Indian
Philosophy
• Journal of
Pharmaceutical
Science
• Journal of Power
Sources
• Nature
• Nursing Standard
• Proceedings of IEEE
• Proceedings of SPIE
• Renewable and
Sustainable Energy
Reviews
• Sex Roles
• Social Science &
Medicine
• The Leadership
Quarterly
• Tourism Management
Top 25 - Most Read Journals of 2014
Journals shown in blue are new on the most-read list for 2014
DeepDyve’s users took advantage of our breadth of content in 2014, reading from over 4,900
journals, indicating the ‘long tail’ demand for scholarly works.

6. 2014 Report
1. McDonald's: 'think global, act local' -- the
marketing mix (British Food Journal)
2. Workspace satisfaction: The privacy-
communication trade-off in open-plan
offices (Journal of Environmental
Psychology)
3. Beyond budgeting or budgeting
reconsidered? A survey of North-
American budgeting practice
(Management Accounting Research)
4. AMES-Cloud: A Framework of Adaptive
Mobile Video Streaming and Efficient
Social Video Sharing in the Clouds
(Multimedia, IEEE Transactions on)
5. Customer loyalty and complex services:
The impact of corporate image on quality,
customer satisfaction and loyalty for
customers with varying degrees of
service expertise (International Journal of
Service Industry Management)
6. Exposing WPA2 security protocol
vulnerabilities (International Journal of
Information and Computer Security)
7. Cell-mediated immunity in arthropods:
Hematopoiesis, coagulation, melanization
and opsonization (Immunobiology)
8. Artificial Retina Using Thin-Film
Transistors Driven by Wireless Power
Supply (Sensors Journal, IEEE)
9. Guidelines for applying Porter's five
forces framework: a set of industry
analysis templates (Competitiveness
Review)
10. The relationships of customer
satisfaction, customer loyalty, and
profitability: an empirical study
(International Journal of Service Industry
Management)
11. Building organisational culture that
stimulates creativity and innovation
(European Journal of Innovation
Management)
12. Peaceful end of life theory for older
patients in nursing practice (Journal on
Nursing)
13. Engaging with consumers using social
media: a case study of music festivals
(International Journal of Event and Festival
Management)
14. Social anxiety and technology: Face-to-
face communication versus technological
communication among teens (Computers
in Human Behavior)
15. Marketing strategy From the origin of the
concept to the development of a
conceptual framework (Journal of
Historical Research in Marketing)
16. Use of a free radical method to evaluate
antioxidant activity (LWT - Food Science
and Technology)
17. The secrets of Tesco's expansion
success How the UK's largest
supermarket is creeping up on Carrefour
and Wal-Mart (Strategic Direction)
18. What is the hospitality industry and how
does it differ from the tourism and travel
industries? (International Journal of
Hospitality Management)
19. Impact of color on marketing
(Management Decision)
20. Management competences for services
marketing (Journal of Services Marketing)
21. Determinants of customer satisfaction in
retail banking (International Journal of Bank
Marketing)
22. The effects of leader and follower
emotional intelligence on performance
and attitude (The Leadership Quarterly)
23. The Thyroid: Review of Imaging Features
and Biopsy Techniques with Radiologic-
Pathologic Correlation (Radiographics)
24. The Google technical interview How to
get your dream job (XRDS: Crossroads,
The ACM Magazine for Students)
25. Homosexual Orientation: From Nature,
Not Abuse: A Critique of Roberts,
Glymour, and Koenen (2013) (Archives of
Sexual Behavior)
Top 25 – Most Read Articles Of The Year
Articles about business and workplace management hit home with readers in 2014

7. 2014 Report
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2014
2013
<1950
1950-­‐1969
1970-­‐1979
1980-­‐1989
1990-­‐1999
2000-­‐2004
2005-­‐2009
2010
-­‐
Last
Year
First
Half
This
Year
Last
Half
This
Year
2004 and later
2004 and later
Subjects Read by Age of Article
Just over 90% of all content read in 2014 was published in 2004 or later, a slight jump from 2013

8. 2014 Report
Where Our Readers Come From | Domains
93% of DeepDyve users come from consumer or corporate domains, showing good reach into
our target market of unaffiliated researchers.
6%
1%
93%
Academic
domains
(.edu, .ac)
Government
(.org, .gov)
Consumer,
Corporate

9. 2014 Report
Where Our Readers Come From | Geography
In 2014 DeepDyve received visitors from 215 countries. As in 2013, most of our readers (36%)
came from the United States, with India, the United Kingdom, and China also among the top
countries.
Top countries shown
United
States
36%
India
14%
United
Kingdom
11%
China
8%
Germany
7%
Canada
6%
France
4%
Japan
3%
Brazil
4%
Italy
4%
Iran
3%

10. 2014 Report
Where Our Readers Come From | Company Size
As in 2013, DeepDyve continued to see strong use from small business, with companies of 20 or
fewer people constituting 62% of visits, and companies with fewer than 500 people representing
78% of our visitors.
Very
Small
(1-­‐20)
62%
Very
Large
(5000+)
12%
Small
(21-­‐100)
11%
Large
(1001-­‐5000)
6%
Medium
(101-­‐500)
5%
F500
2%
Medium-­‐Large
(501-­‐1000)
2%

11. 2014 Report
Where Our Readers Come From | Industry & Functional Area
As in 2013, a lot of people in education and business services such as consulting visited
DeepDyve in 2014. Their broad company roles extend from IT and marketing to the C-Suite.
Industry Functional Area
Educa/on
19%
Business
Services
8%
Retail
7%
Healthcare
6%
Media
&
Internet
4%
Manufacturing
4%
Non-­‐Profit
3%
SoYware
2%
Other
(130+)
47%
Informa/on
Technology
24%
Medical/Health
17%
Engineering/
Technical
8%
Medical
Doctor
7%
C-­‐Suite
5%
Engineering
Electronics
3%
Marke/ng
3%
Other
(80+)
33%

12. 2014 Report
Where Our Readers Come From | Device
As in 2013, over 90% of our readers visited DeepDyve from a desktop. Mobile and tablet usage
was 9% in 2014, up from 6.6% in 2013. The segment is dominated by Apple devices.
Desktop
91%
Mobile
6%
Tablet
3%
51%
41%
7%
2%
iPad
iPhone
Samsung
Google
Nexus
0%
10%
20%
30%
40%
50%
60%
Where Mobile Users Came From

13. 2014 Report
Summary
! DeepDyve achieved rapid growth in 2014 as we significantly
increased our revenues, user base, readership (dissemination) and
content holdings
! DeepDyve’s users come from a broad range of industries and
geographies, representing the ‘long tail’ of demand
! DeepDyve’s users are predominantly unaffiliated with an academic
institution, with 78% working professionally in businesses with
fewer than 500 employees
Thank you!
We are excited for 2015 and the prospects for
another successful year. We wish to thank you
for your support in developing this new market
for scholarly publishing!