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Lead Management System
Lead Generation and Marketing/ 
Sales Process 
Value 
Proposition 
Customer 
Segment 
Strategy Plan: 
Market 
Leadership 
Force Field, 
Market 
Momentum 
Creation 
Segment 
Focused 
Lead 
Generation & 
Qualification 
- referrals 
- programs 
Managed 
Sales 
Process/ 
Sales 
Funnel 
Customer 
Acquisition 
Marketing Marketing/Sales Sales 
Marketing 
Programs 
(PR, 
website, 
Speaker Program, 
White Papers etc.) 
Market leverage model 
Service & 
Support 
PROSPECTS/LEADS – BY SEGMENT 
LEAD QUALIFICATION 
CONSULTATION 
JUSTIFICATION 
PROPOSAL 
CLOSE
Lead Generation and the Sales Funnel 
Segment-Focused Lead 
Generation Programs 
PROSPECT GENERATION – BY SEGMENT 
LEAD QUALIFICATION 
CONSULTATION 
PRESENTATION(S) 
JUSTIFICATION 
PROPOSAL 
CLOSE 
• Marketing, Sales 
• Business Development 
• Marketing 
• Sales 
• Channel Partners 
• Sales + Technical 
• Sales + Technical 
• Sales + Finance 
+ Operations 
• Sales + Finance 
• Sales (+ 
Corporate 
Executives)
Lead Generation Program Overview 
Strategy Plan Deploy Analyze 
Refine 
Strategy 
Activities 
• Research 
• Strategy 
• Goals & metrics 
• Key messages 
• Prospect database 
• Program definition 
• Incentives 
• Lists 
• Configure platform(?) 
• Creative development 
• Inventory & logistics 
management 
• Data collection 
• Response rate 
• Leads generated 
• etc. 
• Strategy against outcome 
• Required course corrections 
identification 
Responsibilities 
• Marketing 
• Marketing service providers 
• Sales 
• Marketing 
• Marketing service providers 
• IT service provider 
• Fulfillment house 
• Sales 
• Marketing 
• Marketing service providers 
• IT service provider 
• Fulfillment house 
• Sales 
• Marketing 
• Marketing 
service providers 
• IT service provider 
• Fulfillment house 
• Sales 
• In-house marketing 
• Marketing service providers 
• Sales
Lead Generation Programs 
Search Engine placements
Website Visits/Promotions
Direct marketing – e-mail
Promotional Bulk SMS
Social Media Optimization
Trade shows
Seminars
PR/Speaker programs
Radio Advertising
TV Ads
News Paper Ads
Process : Lead Capture
Lead Management
Lead Nurture
Lead Conversion
Sales Analysis
Thank You !! 
• Contact Us: 
www.deetyasoft.com 
C-12, 2nd Floor, Sector 10 
NOIDA-201301 
Call : 9717055088

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Cloud Based Lead Management Solution in Noida Delhi NCR

  • 2. Lead Generation and Marketing/ Sales Process Value Proposition Customer Segment Strategy Plan: Market Leadership Force Field, Market Momentum Creation Segment Focused Lead Generation & Qualification - referrals - programs Managed Sales Process/ Sales Funnel Customer Acquisition Marketing Marketing/Sales Sales Marketing Programs (PR, website, Speaker Program, White Papers etc.) Market leverage model Service & Support PROSPECTS/LEADS – BY SEGMENT LEAD QUALIFICATION CONSULTATION JUSTIFICATION PROPOSAL CLOSE
  • 3. Lead Generation and the Sales Funnel Segment-Focused Lead Generation Programs PROSPECT GENERATION – BY SEGMENT LEAD QUALIFICATION CONSULTATION PRESENTATION(S) JUSTIFICATION PROPOSAL CLOSE • Marketing, Sales • Business Development • Marketing • Sales • Channel Partners • Sales + Technical • Sales + Technical • Sales + Finance + Operations • Sales + Finance • Sales (+ Corporate Executives)
  • 4. Lead Generation Program Overview Strategy Plan Deploy Analyze Refine Strategy Activities • Research • Strategy • Goals & metrics • Key messages • Prospect database • Program definition • Incentives • Lists • Configure platform(?) • Creative development • Inventory & logistics management • Data collection • Response rate • Leads generated • etc. • Strategy against outcome • Required course corrections identification Responsibilities • Marketing • Marketing service providers • Sales • Marketing • Marketing service providers • IT service provider • Fulfillment house • Sales • Marketing • Marketing service providers • IT service provider • Fulfillment house • Sales • Marketing • Marketing service providers • IT service provider • Fulfillment house • Sales • In-house marketing • Marketing service providers • Sales
  • 5. Lead Generation Programs Search Engine placements
  • 16. Process : Lead Capture
  • 21. Thank You !! • Contact Us: www.deetyasoft.com C-12, 2nd Floor, Sector 10 NOIDA-201301 Call : 9717055088