1. KEPT FRESH WITH
Fresh juice tastes and looks so much more appealing than the juices that now dominate our
supermarkets. Up until now, offering fresh juice in a manner that is safe and of economic
interest has presented a formidable challenge. PurePulse makes it possible to give fresh juices
a longer shelf life while preserving their vitamins, aromas, colours and flavours.
Consumers are champing at the bit for fresh juice. Even so, supply is only limited and potential
room for growth does not appear to have been taken up. The reason? Fresh juices require an expensive
chilled distribution chain and, owing to their short shelf life, the loss percentage is relatively high.
Consequently, it is no wonder that there are difficulties in making an advantageous business
case for fresh juices.
PurePulse, a great
leap forward in freshness
Add up the benefits
to you of a 21-day
shelf life.

2. PurePulse makes it possible to give fruit juices a long shelf life while
preserving their natural vitamins, aromas, colours and flavours. As a
result, this technology is able to open up markets and opportunities
that were hitherto unfeasible. Using PurePulse preserved fruit juices
yields the following benefits:
• Simplified distribution
• Larger sales market
• Less loss
You might like to hear more about the opportunities that
PurePulse can offer you. Frank Smeltink, the commercial director
of Cool Wave Processing, will be happy to tell you all about them
during a personal meeting.
Agro Business Park 10
6708 PW Wageningen
The Netherlands
T +31 (0) 317 466 270
info@purepulse.eu
www.purepulse.eu
Preservation using PurePulse quite literally gives a whole
new dimension to your sales market. While the sales market
for fresh juices often used to be restricted to a radius of around
200 kilometres, using PurePulse now means being able to expand
your potential sales market up to a radius of approximately
1500 kilometres. And that means being able to increase your
market from 30 million consumers to as many as 460 million.
PurePulse has more than proved its worth in practice. For example,
this technology has already been in use within the medical
industry for years. The predecessor to PurePulse was PEF. PurePulse
has fine-tuned PEF to perfection by employing a number of clever
innovations. As a result, you will be able to achieve the same level
of safety with less capital and considerably less heating while still
retaining even more of your juices fresh properties.
Specifications
• Continuous process
• Capacity: 600, 1200 or 1800 litres/hour
• Max. power: 16kW, 30kW, 50kW
• Pulse duration: 1-4 μsec
• Temperature rise in processing chamber: 5-15 °C
• Electric field: 20 ‒ 40 kV/cm
• Reduction of micro-organisms: 4-6 log
PurePulse extends the shelf life of fresh juices to at least 21 days.
In a market where loss is one of the greatest cost items, each
additional day of shelf life is worth its weight in gold. Add up the
benefits to you if your product had a 21-day shelf life!
PurePulse is able to
extend shelf life by 21 days
Further information
460 million
consumers within your grasp
Technology that has come of age
Add up the benefits to
you of a 21-day shelf life.
21 21 21 21 21