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Presentatie Wouter de Heij - ISMC bakery institute

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Wouter de Heij
Wouter de Heij

Lezing in Zaandam over Bakery Institute

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TOP - Value based knowledge company! "... any business enterprise has two - and only these two - basic functions: marketing and innovation" (Drucker 1954) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
The cycli of kondratieff! In 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Universities and CRO’s will help you innovate! “Our brilliant scientists, tools and idea’s will assist your innovation processes!” ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Universities and CRO’s will help you innovate! “ … or kill your business : research is not the same as innovation …! ” ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
The food innovation cycle : the linear concept! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
The food innovation cycle : table-tennis concept! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
A warning to industry : you want development!! R& D : Industry R&D : University & CRO ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
From research to innovation! Innovation € Development Production Sales Market Research (perspective) Engineering Costs of Design input Methods & (hr) procedures ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Make, Buy or Ally! Business Roadmap no X top Fully internal Development Identify Science no plan internally Need for Potential & Technology Capabilities position areas high in 5 years Similar yes capability Alliance existing Strategic fit average externally? high R&D Roadmap yes low Acquire Competitive externally impact low Acquire externally Source : Unilever R&D ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Technology suppliers – crossing the chasm! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Classical Food Innovations! Context Portfolio Process Product Ingredient Supplier Packaging Claims Current Current New Current Current New New Current Current Current New New Current New Current New Current Current Current New New Current New New Current Current New New New Current New New ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! Bert, Frank, Wouter Holland Food TOP b.v. Ventures b.v. -  People 25# @ TOP Vegetable Pascalised Tolling of HPP PEF/RF/MW -  Independent 25% - 90% protein ready meals production Equipment products consultants 10-20# -  IP / patents Complex data Food Equipment …. …. analyses Marketing manufacturing (licensing) -  Sales offices: Spain, UK, (France) Valorization: Food Producers & equipment manufacturing ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TFA – Marketing and Sales organisation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TFA – Marketing and Sales organisation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! •  Managing Director & Co-owner of TOP •  25 persons (>25% growth) : BSc / MSc / PhD •  Private business oriented R&D&I service provider •  60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs) •  Novel technology @ industry scale •  ‘Real’ food applications & Introduction’s ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! •  Food Design •  Process Development •  Innovation Management ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP – Technology platforms! •  Pascalisation (HPP) •  PurePulse (PEF 2.0) •  (E)MAP/AMAP •  Mild & Quick heating (RF, MW) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! 5 “Near-fresh” products Quality (emerging market) (color, smell, 4 BF 21 days texture) score 3 Proc e ss 2 2 1 0 5 10 15 Keeping Quality (days) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
PurePulse : cold preservation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
De grote consumententrends! Gezond Culinair Genot •  Van lang houdbaar naar vers •  Jezelf en anderen verwennen •  Simpel. Natuurlijk. •  Kitchen 24. Top koks. Geen e-nummers •  Biologisch Gemak Herkenbaarheid •  Vers bewerkt •  Niet streek of lokaal maar weten waar het vandaan •  Kant-en-klaar komt •  Mee kunnen identificeren / sympathiseren ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Herkenbaarheid! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Culinair genot! !  Moshik Roth, !  2 Michelin stars, !  ‘t Brouwerskolkje, &Samhoud Places !  Molecular gastronomy. ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Gemak! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Gezond! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
Gezond! =? ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !

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Presentatie Wouter de Heij - ISMC bakery institute

  • 1. TOP - Value based knowledge company! "... any business enterprise has two - and only these two - basic functions: marketing and innovation" (Drucker 1954) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 2. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 3. The cycli of kondratieff! In 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 4. Universities and CRO’s will help you innovate! “Our brilliant scientists, tools and idea’s will assist your innovation processes!” ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 5. Universities and CRO’s will help you innovate! “ … or kill your business : research is not the same as innovation …! ” ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 6. The food innovation cycle : the linear concept! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 7. The food innovation cycle : table-tennis concept! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 8. A warning to industry : you want development!! R& D : Industry R&D : University & CRO ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 9. From research to innovation! Innovation € Development Production Sales Market Research (perspective) Engineering Costs of Design input Methods & (hr) procedures ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 10. Make, Buy or Ally! Business Roadmap no X top Fully internal Development Identify Science no plan internally Need for Potential & Technology Capabilities position areas high in 5 years Similar yes capability Alliance existing Strategic fit average externally? high R&D Roadmap yes low Acquire Competitive externally impact low Acquire externally Source : Unilever R&D ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 11. Technology suppliers – crossing the chasm! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 12. Classical Food Innovations! Context Portfolio Process Product Ingredient Supplier Packaging Claims Current Current New Current Current New New Current Current Current New New Current New Current New Current Current Current New New Current New New Current Current New New New Current New New ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 13. TOP - Value based knowledge company! Bert, Frank, Wouter Holland Food TOP b.v. Ventures b.v. -  People 25# @ TOP Vegetable Pascalised Tolling of HPP PEF/RF/MW -  Independent 25% - 90% protein ready meals production Equipment products consultants 10-20# -  IP / patents Complex data Food Equipment …. …. analyses Marketing manufacturing (licensing) -  Sales offices: Spain, UK, (France) Valorization: Food Producers & equipment manufacturing ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 14. TFA – Marketing and Sales organisation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 15. TFA – Marketing and Sales organisation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 16. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 17. TOP - Value based knowledge company! •  Managing Director & Co-owner of TOP •  25 persons (>25% growth) : BSc / MSc / PhD •  Private business oriented R&D&I service provider •  60% (fresh-convenience) food producers, 40% equipment manufacturers (OEMs) •  Novel technology @ industry scale •  ‘Real’ food applications & Introduction’s ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 18. TOP - Value based knowledge company! •  Food Design •  Process Development •  Innovation Management ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 19. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 20. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 21. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 22. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 23. TOP – Technology platforms! •  Pascalisation (HPP) •  PurePulse (PEF 2.0) •  (E)MAP/AMAP •  Mild & Quick heating (RF, MW) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 24. TOP - Value based knowledge company! 5 “Near-fresh” products Quality (emerging market) (color, smell, 4 BF 21 days texture) score 3 Proc e ss 2 2 1 0 5 10 15 Keeping Quality (days) ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 25. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 26. PurePulse : cold preservation! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 27. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 28. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 29. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 30. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 31. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 32. De grote consumententrends! Gezond Culinair Genot •  Van lang houdbaar naar vers •  Jezelf en anderen verwennen •  Simpel. Natuurlijk. •  Kitchen 24. Top koks. Geen e-nummers •  Biologisch Gemak Herkenbaarheid •  Vers bewerkt •  Niet streek of lokaal maar weten waar het vandaan •  Kant-en-klaar komt •  Mee kunnen identificeren / sympathiseren ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 33. Herkenbaarheid! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 34. Culinair genot! !  Moshik Roth, !  2 Michelin stars, !  ‘t Brouwerskolkje, &Samhoud Places !  Molecular gastronomy. ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 35. Gemak! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 36. TOP - Value based knowledge company! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 37. Gezond! ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !
  • 38. Gezond! =? ir. Wouter de Heij +31.6.55765772 - ISMC / Bakery Institute - © 2011 !