Contenu connexe Similaire à TOP b.v. - company presentation & examples (20) Plus de Wouter de Heij (20) TOP b.v. - company presentation & examples1. TOP – Value Based Knowledge Company
Services and Project Examples
Wouter de Heij
CEO TOP b.v
www.top-bv.nl
www.toptechnologytals.nl
www.topfoodlab.nl
www.topwiki.nl
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
2. Best Life Science Incubater 2011
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
3. TOP - Value based knowledge company
Frank Giezen, Wouter de Heij, Bert Tournois, Herman Feil
Holland Food Holland
TOP b.v. TDI b.v.
Ventures b.v. Inventens b.v.
- R&D - R&D
Vegetable
- IP / patents protein ready meals
- IP / patents
(licensing) products (licensing)
Complex data Food
analyses Marketing
Food & Food Technology Non-Food, Farma, Agro, Medical
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
4. TDI-Group : Best Life Sciences Incubator 2011
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
5. TOP - Value based knowledge company
Bert, Frank, Wouter
Holland Food
Ventures b.v.
- People 25# @ TOP
The Food Holland Tolling of HPP PEF/RF/MW
- Independent 25% - 90% Innovations production Equipment
Agency
consultants 10-20#
- IP / patents Complex data Food Equipment
…. ….
analyses Marketing manufacturing
(licensing)
- Sales offices:
Spain, UK,
Valorization: Food Producers & equipment manufacturing
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
6. TOP - Value based knowledge company
• Managing Director & Co-owner of TOP
• 25 persons : BSc / MSc / PhD
• Private business oriented R&D&I service provider
• 60% (fresh-convenience) food producers,
40% equipment manufacturers (OEMs)
• Novel technology @ industry scale
• „Real‟ food applications & Introduction‟s
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
7. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
8. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
9. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
10. TOP - Value based knowledge company
Food technology Marketing & Sales
Shelf-Life Communication
Food Design . NPD Media
Food Safety Food Trends
“All Natural” www.foodforfood.info
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
11. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
12. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
13. TOP - Value based knowledge company
• Food Design
• Process Development
• Innovation Management
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
14. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
15. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
16. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
17. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
18. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
19. TOP - Value based knowledge company
• Food Design
• Process Development
• Innovation Management
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
20. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
21. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
22. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
23. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
24. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
25. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
29. MrDip @ Marqt
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
30. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
31. TOP – Food Design – Fake Chicken with bite
Mark Bittman (The New York Times) :
“Finally, Fake Chicken Worth Eating”
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
33. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
34. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
35. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
36. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
37. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
38. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
39. TOP - Value based knowledge company
• Food Design
• Process Development
• Innovation Management
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
40. How new preservation will change the industry
>> 2 months
Longer shelf-life:
Quality
Pascalisatie
Taste
Health
PurePulse
Nutrition
< 10 days
AMAP & PermaChill
Shelf Life (days or months)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
41. How new preservation will change the industry
>> 2 months
Quality Better Quality
Taste
PATS
Health
Nutrition
< 10 days IQD / mild drying
……
Shelf Life (days or months)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
42. TOP – Technology platforms
• Pascalisation (HPP)
• PurePulse (PEF 2.0)
• (E)MAP/AMAP
• Mild & Quick heating (RF, MW)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
43. Partners – PP with Pascalisation (e.g. tolling)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
44. Partners – PP with Pascalisation (e.g. tolling)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
45. TOP - Value based knowledge company
PurePulse
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
46. Partners – CWP with PurePulse (PEF 2.0)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
47. Partners – CWP with PurePulse (PEF 2.0)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
48. What is the effect of an AMAP?
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
49. Summary - The whole AMAP concept
RR O2 transmission
2
1 Just do it!
3
Produce packed
in tailor made
laserperforated film
Laser with OTR control
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
50. How new preservation will change the industry
AMAP
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
51. How new preservation will change the industry
AMAP
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
52. TOP - Value based knowledge company
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
53. TOP - Value based knowledge company
Cold Improve Function
Fruit & Separation
Pressing bio compounds
Vegetables e.g. NeXT
>35oC availability (oil, powder, …)
Pascalisati
PurePulse Mild drying
Meat/ / fish on Freezing
(PEF 2.0) (IQD)
(HPP)
PATS &
High quality High
PureWave Natural Natural
chilled food quality
fibre with fibre
chilled
color and without
juices etc.
taste color and
High quality ambient taste
stable foods
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
54. TOP - Value based knowledge company
Fruit &
Cold Improve 2011- Function
Pressing bio Separation compounds
Vegetables
>35oC2010- availability
2014 NeXT
e.g.
(oil, powder, …)
2012
Pascalisati
PurePulse Mild drying
Meat/ / fish on Freezing
(PEF 2.0) (IQD)
(HPP)
2008- 2010-
2011 2013 2009-
2012
PATS &
High quality High
PureWave Natural Natural
2011- chilled food quality
fibre with fibre
chilled
2016 juices etc. color and without
taste color and
High quality ambient taste
stable foods
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
55. TOP - Value based knowledge company
• Food Design
• Process Development
• Innovation Management
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
56. TOP - Value based knowledge company
"... any business enterprise has two -
and only these two - basic functions:
marketing and innovation"
(Drucker 1954)
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
57. The cycli of kondratieff
In 2002 (en nu weer in 2008) lijkt de 5e cycli van Kondtratieff ingestort te zijn
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
58. The food innovation cycle : table-tennis concept
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
59. A warning to industry : you want development!
R& D : Industry
R&D : University & CRO
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
60. From research to innovation
Innovation €
Development
Production Sales
Market
(perspective)
Research
Engineering
Costs of Design
input
Methods &
(hr)
procedures
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
61. TOP - Value based knowledge company
WUR
NIZO TOP
Public Research Private R&D Private R&D&I
Juniors Mixed Only seniors
Publications + Report Prototype + Report IP, 0-serie, pre-launch
6000 FTE 150 FTE 25 FTE + 50 FTE
135-199 euro/hr 135-165 euro/hr 110-130 euro/hr
Only labs Also pilot-plant Small factories
Fresh Convenience
Double Secrecy
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
62. Make, Buy or Ally
Business
Roadmap
no X
top
Fully internal
Development
Identify Science no plan internally
Need for Potential
& Technology
Capabilities position
areas high in 5 years
Similar
yes capability Alliance
existing Strategic fit average
externally? high
R&D
Roadmap
yes low Acquire
Competitive externally
impact
low Acquire
externally
Source : Unilever R&D
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
64. Food Innovation: single, double, triple innovations
Context Product Proces Ingredient Typering innovatie % nu
Current none: Roll-out, training, 40%
optimalisation
Current
New Substitution 10%
Current
Current Process improvement 15%
New
New Concurrent engineering 5%
Current
Current Gold digging 5%
Current
New Innovative substitution 10%
New 30%
Current Process-product 10%
innovation
New
New New System innovation 5%
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
65. TOP Technology Talks - Trends
• Clean Technology (aka CleanTech, google maar).
• Electricity Based (alles op termijn via t stopcontact)
• Distributed Processing (kleinschalige processing)
• Dichter bij de oorsprong verwerken (dus bij de boer thuis)
• Processing dichter bij de klant (thuis of in Supermarkt).
• Koude & milde verwerking (geen verhitting)
• Fysisch verwerken mag, chemie is en blijft uit.
• Gepersonaliseerd (kleine(re) batches) – Mass individualisation
• Neppen wordt direct afgestraft (Social Media, smartphones en QR)
• Bulk productie verschuift naar het oosten (Azie / Roemenië)
http://wdeheij.blogspot.nl
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
66. TOP Technology Talks - Trends
• Kijk naar andere sectoren : ICT, Automobiel, Chemie, …
• Verplaatsbare technologie (skid‟s, containers).
• Versneld afschrijven oude technologie kan en moet.
• Sneller implementeren loont (ondernemende houding)
• Zelf onderzoeken loont niet (meer) Open Innovatie
• Niet Biologisch, niet Industrieel maar wel Ecologisch.
• Lekker & Plezier & Herkenbaar & Gezond & Eerlijk & Duurzaam
• Smartness from nature (en de matrix is weer van belang)
• Proces-intensificatie (van 2 naar 1 apparaat)
• Groente en Fruit & Eiwit (koolhydraat is uit, paleo).
• De beleving moet kloppen met de intrinsieke kwaliteit.
http://wdeheij.blogspot.nl
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
67. De beste econoom van de wereld : Schumpeter
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
68. The „knowledge tree‟ and “Neue Kombinationen”
Increase knowledge
on at the front of + Neue Kombinationen (of
each science
knowledge) to solve
problems and to realise
new innovations that
can not be solved witin
the excisting siences
When sciences become
more mature the
distance between The canon between alfa-
experts will become en bèta-sciences
larger
Ref. Groen et.al, Innoveren, 2006
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
69. Open versus closed innovation
Closed innovation Open innovation
Not all brilliant expert do work in our company. We have
All brilliant experts in our area do work in our company to collaborate with other experts in and outside our
company.
To have a profitable R&D department, we have to
develop our knowledge ourselves. We also must External R&D might create added value. The interne
develop new technologies, products and sell these R&D is nessecary to capture a part of this added value.
products ourselves.
We don´t have to initiate research to have profit of this
If we invent ourselfves, we may enter the market firstly.
research. Having a optimal business model is more
We will win if we enter the market first.
important that entering the market first.
If our R&D investments increase, we will find the best We win if we optimally use ideas from our own
and most ideas and we eventually become market organization and ideas from our outside our
leader. organization.
Others may use our IP if we can increase our business.
We must protect our intellectual property so that our
We have to use the IP of others if this makes our
competitors can´t profit from our ideas.
business more profitable.
Ref. Groen et.al, Innoveren, 2006
ir. Wouter de Heij +31.6.55765772 - TOP b.v. - © 2012
Notes de l'éditeur Leonardo Davinci – 1452 tot 1519 – helicopter en onderzeeboot.De Waalse Belg Etienne Lenoir bouwde in 1862 zijn eerste auto met verbrandingsmotor. The Wright brothers,inventing and building the world's first successful airplaneon December 17, 1903Antoni Gaudí i Cornet (Reus of Riudoms, 25 juni 1852 – Barcelona, 10 juni 1926), was een Catalaanse architect.Thomas Alva Edison (Milan (Ohio), 11 februari 1847 een Amerikaanse uitvinder en oprichter van the General Electric Company, gloeilampArthur Leonard Schawlow (MountVernon (New York), 5 mei 1921 – Palo Alto (Californië), 28 april 1999) was een Amerikaanse natuurkundige en Nobelprijswinnaar. Schawlow is het bekendste om zijn onderzoek naar lasers en hun toepassing in de spectroscopie bij Bell Labs.Sir Tim Berners-Lee (Londen, 8 juni 1955) is samen met zijn toenmalig manager, de Belg Robert Cailliau, de bedenker en grondlegger van het World Wide Web (WWW). Steve Jobs –Ipad, iphone (techniek en schoonheid! (bauwhaus, …) Google gelanceerd in 1997[1] door twee promovendi aan de Stanford-universiteit, Larry Page en SergeyBrin. Mark Elliot Zuckerberg (1984) Facebook 2004