1. “ABC eBiz” Overview
Wednesday June 13, 2007
Company
LOGO

2. MISSION
 Broaden website development & hosting
base beyond ABC members
 Small business owners with their own or no
product
 Small business owners comfortable with
technology
 Act as another sales channel for ABC
product and new memberships
 Small business owners with no product or
who wish to augment their product line
 Enable upgrade to ABC membership
June 13, 2007 "ABC eBiz" Overview 2

3. ABC ADVANTAGES
 Over 7 years’ eCommerce
experience
 State-of-the art, professional eComm
Experience
templates
 Strong mix of eCommerce Strong Templates
Features
features
Efficient
 Highly efficient website Process
building process
Business
 Websites endorsed by ABC Advisor
Drop Ship
 Professional business ABC
advisor Endorsement
 Drop Ship
June 13, 2007 "ABC eBiz" Overview 3

4. COMPANY BENEFITS
 to ABC  to ABC Parent
 Increased website  ABC membership
base  new product sales
 new recurring revenue
 broader business
experience from
working with different
small businesses
June 13, 2007 "ABC eBiz" Overview 4

5. TARGET MARKET
 Small business owner (SBO) who wants a
Web presence
 Independent SBO with existing products
 No interest in ABC products or Business
Opportunity
 “ABC Member”
 ABC Business Opportunity for SBO with
existing or no products
 Entitled to eCommerce Consulting
June 13, 2007 "ABC eBiz" Overview 5

6. MARKETING STRATEGY
 Brand as an “Company ABC”
product/service
 Offer 3-4 website levels w/ or w/o ABC
product
 Price structure competitive with market
 Advertising
 Online, via keywords, affiliates, email
 Offline, via trade magazines, direct mail
June 13, 2007 "ABC eBiz" Overview 6

7. Draft MARKETING PLAN
 Keyword ads in major search engines
 Link search engine results to new landing page
 Themes: Turnkey, web store, hosting, free merchant
account, online, drop ship, web designs, business
opportunity
 New ABC landing page - ebiz.companyabc.com
 Product Offer Information
 Trial Offer: 10 – 14 days
 Option to Signup
 Offer Live Chat and Telephone Support
June 13, 2007 "ABC eBiz" Overview 7

8. Draft MARKETING PLAN
 Sample Keywords
 “Turnkey” theme
 turnkey ecommerce, turn key webstore, professional webstore, etc.
 “Hosting” theme
 ecommerce hosting, webstore hosting, shopping cart hosting, etc.
 “Free Merchant Account” theme
 free internet merchant account, free payment gateway, etc.
 “Start and Online Business” theme
 start an online business, sell products online, buy online business,
etc.
 “Drop Ship” theme
 drop shipper, drop shipper for ecommerce, etc.
June 13, 2007 "ABC eBiz" Overview 8

9. Draft PRODUCT LINE
Product Name TBD TBD TBD
$24.95/mo + $79.95/mo + $179.95/mo +
Price
$49.95 setup $249.95 setup $495.95 setup
Monthly Hosting INCL INCL INCL
MA/Gateway PayPal MA MA + G
Templates 15 70 70
S.E. Pkg Avail. Basic Basic or Deluxe Includes Basic
Feature Set 1 Y Y Y
Feature Set 2 N Y Y
Feature Set 3 N N Y
June 13, 2007 "ABC eBiz" Overview 9

10. COMPETITION PRICING
Setup Monthly Fee Annual Cost
VOLUSION (5) $99 - $129 $29.95 - $197.00 $359 - $2,364
YAHOO STORES
$50 $39.95 - $299.95 $479 - $3,599
(3)
MONSTER
$49 - $99 $49.95 - $99.95 $599 - $1,199
COMMERCE (2)
1SHOPPINGCART
FREE $29 - $79 $348 - $948
(3)
PRO STORES
FREE $6.95 - $249.95 $83 - $2,999
(eBay) (4)
June 13, 2007 "ABC eBiz" Overview 10

11. COMPETITIVE OVERVIEW
STRENGTHS WEAKNESSES
 14-Day Trial Offer;
 No Business Advisor;
VOLUSION  Integrated w/ USPS, UPS, FedEx;
 No Drop Ship
 Real-time ship rate calculations
 Limited Store Design tools;
 UPS integration;  No Business Advisor;
YAHOO STORES  Multiple S.E. mktng tools;  No USPS, FedEx integration;
 Int’l shipping  No real time ship rate calculations
 No Drop Ship
 30-Day Test Drive for $3.95;
 No Business Advisor;
 Built-In Contact Manager;
1SHOPPINGCART  Limited Administrative Capability
 USPS, UPS & FedEx integration;
 No Drop Ship(?)
 AutoResponder
 30-Day Money Back Guarantee;  Limited Store Design Tools;
MONSTER
 Google AdWords Signon Bonus;  Drop Ship done by DOBA
COMMERCE  UPS, USPS, FedEx integration  No Real Time ship rate calculation
 No MA/G Offer
 USPS, UPS, FedEx integration;  No Business Advisor;
PRO STORES  Ship to Canada;  Drop ship done by DOBA
 No Real Time ship rate calculations
June 13, 2007 "ABC eBiz" Overview 11

12. ALTERNATE COMPETITOR
 DOBA – Drop Shipper
 Offer 250,000+ products
 Doba is all about offering the most products at the
best wholesale prices
 Partnered with multiple vendors for web stores
 ProStores, MonsterCommerce among them
 Inventory Mgmt key feature for each partnership
 Partnered with multiple vendors for Marketing tools,
Customer Support tools
 An “a la carte” vendor
 Weaknesses
 Poor Customer Service, Tech Support
June 13, 2007 "ABC eBiz" Overview 12

13. Draft FREE TRIAL PERIOD
Process Flow
June 13, 2007 "ABC eBiz" Overview 13

14. Draft SCHEDULE
MAJOR TASK EST. DUE DATE
MARKET RESEARCH: subscribe to competitors
6/15/2007
for trial period for more competitive details
PROD MGT: Finalize branding info, new feature
6/30/2007
sets, product line offers, pricing, etc.
DEVELOPMENT: & PRODUCTION
Develop new “template” sites
8/15/2007
Develop new Landing Page, ETC.
Beta test new sites, landing page
CROSS-DEPT’L REQUIREMENTS
6/30/2007
Sales, Tech Support, Builder, Merch Ops, etc..
FINANCE: Prep Caging, Income items, etc. 8/22/2007
LAUNCH: Train Sales, Place ads, etc. 10/1/2007
June 13, 2007 "ABC eBiz" Overview 14

15. QUESTIONS?
Contact Jim Shoe
(805) 555-3317
jshoe@companyabc.com
June 13, 2007 "ABC eBiz" Overview 15