15. Corporations
Amateurs /
Non-
professionals
Scientists / Students / Academics
Military
1950s 1960s 1970s 1980s 1990s 2000s 2010s
16. Who plays games? How much are they
worth?
93% of households
$1.7 billion
63% of which have a console
in Australia in 2010
32 is the average age of an
Australian gamer US$75 billion
Context globally
and they have been playing for
more than
12 years
more than the music and film industries
combined
Avatar took $2.7 billion at the box office
but
World of Warcraft has made +$1 billion
47% female 53% male every year since 2004
Source: Digital Australia Report 2012 (Bond University)