What's going on in the social media and digital marketing world? In this presentation by Altavia Dekatlon, you will find campaigns throughout the month of June and trending events from the digital world.
3. New arrangement from Instagram
to sponsored contents of famous!
Instagram brings a standardized format to
the sponsored content in the name of clear
understanding of the sponsored content
shared by the famous people and brands.
With the new update, sponsored content
must include a "partnership with xxx brand"
at the top of the content.
4. GIF era on Facebook
comments!
Facebook has rolled out a new
development so that users can use
GIFs in comments. With this
improvement, users will be able to
search among GIFs while
commenting, and they will be able
to use these GIFs in comments.
5. Snapchat features Maps!
Snapchat's new map features
allows you to see what your near
friends are doing. Moreover, you
can view not only your friends but
also the users nearby.
6. Spotify has exceeded 140
million active users per month!
Spotify, which has 100 million active
users per month in the same period of
last year, increased by 40% in 2017,
reaching 140 million active users per
month.
Growing quickly in a short time,
Spotify has made a distinction to
Apple Music, the biggest competitor
on the paid user side.
7. Twitter is testing its new
features for sponsored live
broadcasts!
Twitter is testing a new feature for live
feeds shared with ad impressions.
With this feature, advertisers can add
a reminder button to the content.
While this button can be seen how
long it has been before the broadcast
begins, users clicking on the button
are notified when the broadcast
begins.
8. Google will release Chrome's
ad blocker next year!
The ad blocking software is now an
irrefutable fact of the internet, and
Google has announced that they will
not remain silent on this subject
anymore.
With the new information comes to
light, it shows when Google's ad
blocker for Chrome will be available
and how it works.
9. WhatsApp adds filtering,
albuming and fast-answer
feature to your images!
With today's technology, cameras now
has the keyboard features. Of course,
WhatsApp couldn’t stay behind of this
feature as one of the technology
leaders.
While its sibling Instagram, sharing the
west showdown with rival Snapchat,
WhatsApp dominates the entire world
by providing visual communication
worldwide.
10. Facebook has reached 2 billion
users!
According to the announcement made
by Facebook, the social media giant
reached 2 billion active users per
month.
Celebrating this important
development, Facebook allows users to
create videos called "Good Adds Up"
that are customized for them and thank
all Facebook users who have
contributed to bringing people around
the world closer together.
11. Microsoft fingerprint sensor
keyboard: Modern Keyboard!
Microsoft has recently launched successful
works with design and accessory
enhancements, introducing the new
keyboard, the Modern Keyboard.
Contrary to the standard keyboards, the
modern keyboard with a fingerprint sensor
hidden between the keys can be used
during login with Windows Hello.
12. Video content increases the
interaction of news sites in
Instagram!
Although not as fast as the travel
categories, publishing companies are
increasingly getting successful results from
Instagram.
Although social networks such as
Facebook and Twitter seem to be more
suitable for reaching readers than for
news sites, when content suitable for
Instagram users, the publishers can
achieve the desired result. Especially the
video content produced by broadcasting
organizations is very attractive on the
platform.
13. Web tool for geofilter from
Snapchat!
Snapchat has launched a web
interface designed by users to create
geofilters in their own way.
With the new interface, users can
use templates for Geofilters that
they want to create to use in a
specific location or event, and they
can make purchases faster.
14. Apple bought SMI, an Eye-
Tracker!
Apple has bought SensoMotoric
Instruments (SMI), headquartered in
Germany, which has achieved
significant gains in eye-tracking so
far.
MacRumors posted its first public
announcement in the website after
the official announcement, while
Apple responded to the questions in
a classic response. This answer has
always been repeated, as Apple has
occasionally bought small tech
companies and never spoke about
their plans.
15. You can now follow Adobe
Lightroom on the Instagram!
Adobe Lightroom which helps you to
organize photos on the tablet, phone,
and desktop. The Adobe Lightroom
account, which plans to take your
mind with beautiful photographs
published in Instagram, follows world
famous photographers.
16. Samsung Galaxy Note 8 can be
announced in August!
The Samsung Galaxy Note 8,
expected to erase traces of the
frustration created by the Note 7
model, may be launched in August.
According to Reuters, based on
sources close to the company,
Samsung will introduce the new
flagship Galaxy Note 8 with an event
to be held in New York in August.
17. IKEA is participating in Apple's
enhanced reality world!
Ikea's main focus in this partnership is
to move the brand to the home of
consumers. The application concept
is also designed for this and looks
very useful. The consumers will be
able to see the products they choose
to purchase, thanks to the increased
reality in their homes, will provide a
great benefit in choosing the color
and style appropriate to the place.