A talk for children (grades 2-4) about what UX design is. Designed for Great American Teach In 2014

1. User
eXperience
Design
Mike Gallers – UX Designer – Regions Bank

2. What is UX Design?
2
Designing experiences for people.
Usually between a person and an object or
computer system.

3. What is UX Design?
 Problem Solving
 Graphic/Visual Design
 Information Architecture
 Asking questions
 Designing for everyone (accessibility)
 User research
 UI Development
 Content strategy/content creation
 Usability
 Marketing
 Sales
 Sketching 3

4. Where is UX Design?
 Web sites
 Phone apps
 Tablet apps
 Stores
 Buildings
 Remote controls
 Car dashboards
 DVR menus
 …everywhere!
4

5. Why is UX Design important?
 If your goal is for people to have a
good experience with your product,
service, website, app then that
experience needs design, research,
and testing. NO ONE gets it right
the first time (not even Apple)
5

6. What do I need to learn and be
passionate about to be a UX Designer?
 People
 People
 People
6
More specifically:
 Cognitive Psychology
 Behavior
 Peoples’ desires and needs
 Peoples’ situations and emotions
 How to research
 How to ask the right questions
 How and why people use certain things (phones, laptops,
tablets, ATM machines, car dashboards, TV menus, microwave
displays, etc

7. 7
What I have worked on

8. 8
What I have worked on

9. 9
What I have worked on

10. What is good (and
bad) design?

11. 11
Is this good design?

12. 12
Is this good?

13. 13
What about this? Good? Bad? Meh?
• The main task users have is to search for flights,
and that form is hidden.
http://www.southwest.com

14. Huh? What is what now?
If your buttons need instructions, they aren’t useful
buttons.
14
Small dialogs and error messages
also need design

15. 15
Imagine if it was your job to
use this every day.

16. Does your toilet have this many buttons?
16

17. 17
Even door handles need design!

18. 18
Handles are for pulling, flat
panels are for pushing.

19. What are you supposed to do here?
19

20. 20
• Its pretty clear what the site is and what the site’s designer
wants you to do
https://www.spotify.com/us/

21. 21
What is the most important thing
apple wants you to know about?
http://www.apple.com/

22. 22
Apple – then (1997) and now

23. 23
Amazon - Then (1995ish) and now

24. 24
Yahoo – then (1994) and now

25. People have experiences
every day with many things.
Our job as UX Designers is to
make sure they are positive
experiences.
25 Mike Gallers – UX Designer – Regions Bank

26. 26
What next? DESIGN!
Your team will choose one of the
following problems to solve.
Then design an app (either
phone, tablet, or web) that
meets the requirements the
school stated.

27. Problem 1:
The school wants to allow kids to have more time to
eat without increasing overall lunchtime.
Request:
The school wants a way for kids to order lunch ahead
of time so that it can be waiting at their seat for them.
27
______________________________
Problem 2:
Kids don’t always have time to browse in the library
and sometimes don’t even have much more than a
few minutes to visit the media center.
Request:
The school needs a way to allow kids to search and
check out books so they are ready to just swing by
and pick up.

28. 28
Design assignment:
Sketch ideas for your app or
website. Use as many pages as
you need for the views you think
are important.
Think about the tasks you, the
student will need to take to
accomplished the goals stated in
the requirements.

29. 29
Sample Sketches:

30. 30
Sample Sketches: