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MH Company Expanding  its Markets Trade or Invest? Phase 3 Individual Project MGM355-0902B-04 International Business Practices  Professor Robert Miller  By Delisa C. Fryer
Global Market There are three reason for shifting from domestic to global marketing : ,[object Object]
Death of the product in domestic market
New market opportunities
Global presence
Maximization of profit,[object Object]
INTERNATIONAL ORGANIZATIONAL STRUCTURE Managing risk Management decision and control Motivation across cultures Leadership across culture Human resource selection and development
International Trade & International Invest Strategy and Recommendations Strategies     -        Greenfield venture Advantages   -       First-mover advantages  Disadvantages -    carry-over problems the                      			      existence of government
Trading Strategy, Expected Profit, Risk Management and Market Analysis.  Trading Strategy 	The strategy is the implementation of Portfolio Theory, means to diverse the investment funds. It also covers diversification on transaction time : short-term trading, middle-term trading, long-term trading, or the combination among the three to minimize risk. Expected Profit 	Expected Profit is one way to maximize profit from trading. It is based on exchange rate expectation, counter risk and investment value in the future compared with potential profit. Particularly in Hang Seng market is vary from 250 up to 2000 points per annual day. Risk Management 	Stock exchange market is very unpredictable. It can change within hours, minutes even seconds. A wise trader must equipped with a method to minimize any possible risk that may occur. And risk management is a must have tool to do that. Risk Management is a strategy to manage risk and limit it by putting a stop order. Stop order helps traders to control the risk from losing the entire margin. 	I put a stop order 50 points as an insurance of the profit. When there is a correction on the market, the gains will be protected by advance trailing stop.
Recommendations for MH Company.  International Market Expansion Strategies
14-8 Relationship of Strategic Alliances to Companies’ International Objectives
Firm Strategy, Structure and Rivalry Long term corporate vision is a determinant of success Management ‘ideology’ and structure of the firm can either help or hurt you Presence of domestic rivalry improves a company’s competitiveness 4-9
FDI Based Explanations: Dunning’s Eclectic Paradigm Three conditions determine whether or not a company will internalize via FDI: Ownership-specific advantages – knowledge, skills, capabilities, relationships, or physical assets that form the basis for the firm’s competitive advantage Location-specific advantages – advantages associated with the country in which the MNE is invested, including natural resources, skilled or low cost labor, and inexpensive capital Internalization advantages – control derived from internalizing foreign-based manufacturing, distribution, or other value chain activities 10
Two Types of International Collaborative Ventures Equity-based joint ventures result in the formation of a new legal entity.  In contrast to the wholly-owned FDI, the firm collaborates with local partner(s) to reduce risk and commitment of capital. Project-based alliances do not require equity commitment from the partners but simply a willingness to cooperate in R&D, manufacturing, design, or any other value-adding activity.  Since project-based alliances have a narrowly defined scope of activities and timeline, they provide greater flexibility to the firm than equity-based ventures. 11
The UK

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Phase 3 Individual Project

  • 1. MH Company Expanding its Markets Trade or Invest? Phase 3 Individual Project MGM355-0902B-04 International Business Practices Professor Robert Miller By Delisa C. Fryer
  • 2.
  • 3. Death of the product in domestic market
  • 6.
  • 7. INTERNATIONAL ORGANIZATIONAL STRUCTURE Managing risk Management decision and control Motivation across cultures Leadership across culture Human resource selection and development
  • 8. International Trade & International Invest Strategy and Recommendations Strategies - Greenfield venture Advantages - First-mover advantages Disadvantages - carry-over problems the existence of government
  • 9. Trading Strategy, Expected Profit, Risk Management and Market Analysis. Trading Strategy The strategy is the implementation of Portfolio Theory, means to diverse the investment funds. It also covers diversification on transaction time : short-term trading, middle-term trading, long-term trading, or the combination among the three to minimize risk. Expected Profit Expected Profit is one way to maximize profit from trading. It is based on exchange rate expectation, counter risk and investment value in the future compared with potential profit. Particularly in Hang Seng market is vary from 250 up to 2000 points per annual day. Risk Management Stock exchange market is very unpredictable. It can change within hours, minutes even seconds. A wise trader must equipped with a method to minimize any possible risk that may occur. And risk management is a must have tool to do that. Risk Management is a strategy to manage risk and limit it by putting a stop order. Stop order helps traders to control the risk from losing the entire margin. I put a stop order 50 points as an insurance of the profit. When there is a correction on the market, the gains will be protected by advance trailing stop.
  • 10. Recommendations for MH Company. International Market Expansion Strategies
  • 11. 14-8 Relationship of Strategic Alliances to Companies’ International Objectives
  • 12. Firm Strategy, Structure and Rivalry Long term corporate vision is a determinant of success Management ‘ideology’ and structure of the firm can either help or hurt you Presence of domestic rivalry improves a company’s competitiveness 4-9
  • 13. FDI Based Explanations: Dunning’s Eclectic Paradigm Three conditions determine whether or not a company will internalize via FDI: Ownership-specific advantages – knowledge, skills, capabilities, relationships, or physical assets that form the basis for the firm’s competitive advantage Location-specific advantages – advantages associated with the country in which the MNE is invested, including natural resources, skilled or low cost labor, and inexpensive capital Internalization advantages – control derived from internalizing foreign-based manufacturing, distribution, or other value chain activities 10
  • 14. Two Types of International Collaborative Ventures Equity-based joint ventures result in the formation of a new legal entity. In contrast to the wholly-owned FDI, the firm collaborates with local partner(s) to reduce risk and commitment of capital. Project-based alliances do not require equity commitment from the partners but simply a willingness to cooperate in R&D, manufacturing, design, or any other value-adding activity. Since project-based alliances have a narrowly defined scope of activities and timeline, they provide greater flexibility to the firm than equity-based ventures. 11
  • 17. India Strong trade ties with U.S. High demand in healthcare sector Population 1.2 Billion Hofstede index: Individualism/Long-term orientation
  • 18. References Cool., K & Dierickx. I (1993) Rivalry, Strategic Groups and Firm Profitability Retrieved June 23, 2009 from (http://www.jstor.org/pss/2486549 Economy and Business Practices (2009) Retrieved June 22, 209 from http://www.buyusa.gov/uk/en/doing_business_uk.html India In Business (2009) Retrieved June 21, 2009 from http://www.indiainbusiness.nic.in/whyindia.htm/ British The Big Push and International Trade: Exports as Investment Strategy(2009) Retrieved June 23, 2009 fromhttp://jobfunctions.bnet.com/abstract.aspx?docid=171060 Journal of Business Key Success Factors for Strategy (2009) Retrieved June 23, 2009 from http://linkinghub.elsevier.com/retrieve/pii/S0148296307002329

Notes de l'éditeur

  1. Monster Health Care Company is expanding globally to seek out new market opportunities, in order to maximize profits. When a company becomes global marketer , it views the world as one market and creates products that will only require tweaks to fit into any regional marketplace. The “four P’s” of marketing : product , price , placement, and promotion are all affected as a company moves through the five evolutionary phases to become a global company. MHC, has the opportunity, to trade and invest, doing both would bring the best yield, huge profit our company.