There are differences in the way smartphone users aged 18-24 use their devices compared to other age groups; what should Higher Education providers consider when targeting this group?

1. Smartphone users aged 18–24 are the most inclined towards
premium devices and upgrade more frequently
of people aged
25 and above
…compared to
32%buy the latest
devices just
because they
like them…
45%
The 18–24 age range are the most distracted by their devices
21%31% z z z z
check their phone
within five
minutes of
waking
27%check their phone
within five
minutes of
preparing to
sleep
of people
over 25
26%46%check their phone
‘all the time’ or
‘very often’
of people
over 25
15%of people
over 25
People aged 18–24 are more likely to watch video, check
social networks and use instant messaging on mobiles
33%56%watch video on
mobile devices
of people
over 25
47%74%communicate
over social
networks
regularly on
mobiles
of people
over 25
42%67%use instant
messaging
apps regularly
of people
over 25
vsvs
vs
vs
vs
vs
Smartphone users aged 18–24 are the most inclined towards
premium devices and upgrade more frequently
of people aged
25 and above
…compared to
32%buy the latest
devices just
because they
like them…
45%
Takeaways for Higher Education:
Make sure mobile is
central to the
institution’s digital
interaction
Look ahead to mobile
transactions and
ID authentication
Embrace video,
social media and
leading-edge
applications as part
of the student
digital experience
www.deloitte.co.uk