- Local search is an important focus as 20% of searches relate to location and key players like Google own most of the search market. - Websites are essential for local businesses to be accessible online and on mobile. They should be optimized for local search ranking factors like relevant content and positive reviews. - Google Places allows businesses to claim and update their listing for local search results and offers tools to engage customers. Checking listings on other local review sites is also important. - Mobile browsing is increasing so local businesses need a mobile-optimized website and presence to reach customers searching on their phones.

2. Facebook.com/deluxecorp

3. Youtube.com/deluxecorporation

4. Slideshare.net/deluxecorpStephanie Rowan Webinar Conf. Bridge: 877-312-2318 Participant Code: 26069573

5. Agenda Local search overview Websites for local businesses Search engines: Optimization for local businesses How to increase your ranking in local results Google places overview Social tactics for local traffic Mobile and local search Where to start

6. 20% of search is related to a locationSource: Google Significant shift in focus to local by key players Google owns 66% of U.S. search marketSource: ComScore Why is local search important? Local Search Overview

8. Local businesses with few locations have the advantage

9. Listings & review sites

10. Fuel for search results

11. Drive foot traffic

13. This month This year More than two years ago Not since it was built I don’t have a website When did you last update/improve your website? Text, Images, blog, etc. Poll Question

14. Should reflect the quality of your product/service Two audiences: Looking for much of the same thing in slightly different ways Web Design & Content Websites for Local Businesses

16. Non-Local Search Results PAID PAID ORGANIC

17. Local Query Search Results LOCAL ORGANIC LOCAL PAID

18. PAID LOCAL ORGANIC PAID

19. Definition: The process of improving the visibility of a website or a web page in search engines via the “organic" or un-paid search results. Search Engine Optimization Search Engine Optimization Defined Local ORGANIC

20. Meta Data & Tags Search Engine Optimization Title Tag Meta Description Title Tag Title Tag: Descriptive, keyword-rich, not generic, Should be unique page to page Meta Description: Often produces the snippet keyword rich, should differ page to page Keywords: Match to search queries Title Tag Meta Description Meta Keywords

22. Keywords within site and meta data match the terms queried

23. Unique / updated content

24. Local telephone # and address

25. Reviews – quantity, quality, authority

26. Credibility of links to your site:

27. Local chamber, local press, directory listings, credible blogs, professional associations

29. Prominence

31. Yes! No, not yet No, I don’t need one I don’t know Do you have a Google Place Page? Poll Question

32. Google.com/places

33. Do you own your Place Page?

34. Creating Your Google Place: Google.com/places ShowAddress? Address Web Info Hours Descript. Category Service/ destination

35. Creating Your Google Place Payment Info Photos X / 10 Get a Google account Create & validate your listing Manage & change your listing at anytime! Videos X / 5

36. Grow Brand Awareness Deal-a-day offers Build awareness & get customers $ = loss Social check-in Build awareness engage customers Social Tactics for Local Traffic

37. Groupon

38. foursquare

39. Popularity of local search applications is increasing Bing, Google, Yahoo, Facebook, Twitter Mobile browsing increasing w/ smart phone adoption 8 - 10% of all search queries are via mobile (RBC) 53% of mobile searches have a local intent (Microsoft) Mobile visitors likely to buy sooner 1 hour vs. 1 week (Microsoft) Mobile & Local Search Mobile Search

40. Quick load & display mobile optimized images Easy navigation abridged version of full site Relevant content Key info: address, tel. # and product information Mobile websites: What matters? Mobile Search

41. Mobile Website Example

43. Location, keywords

44. Review your SEO, page title and snippet display

45. Review your domain name strategy

46. Claim your Google Place

47. Update your listings on

48. Yelp, Citysearch, Merchant Circle

49. Assess mobile accessibilityCreate a plan to maintain your online presence Actions: Where to Start

50. Questions? Presentation will be available on slideshare.net/deluxecorp Learn more at www.deluxe.com and www.aplus.net Thank you for your participation! Questions