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Simplify and Speed Production with 
a Campaign Request Document 
© 2014 DemandGen International, Inc.
The Campaign Request Document 
Campaign Request Documents and pre-built templates: 
© 2014 DemandGen International, Inc.
© 2014 DemandGen International, Inc. 
“Set it and forget it” 
 A simple Excel worksheet offers a way 
to round up all the information you 
need from the requester. 
 Once they’ve submitted it, they’ve done 
all their work.
© 2014 DemandGen International, Inc. 
Templates: Top Timesavers 
 Email Templates 
 Landing Page Templates 
 Form Templates 
 Campaign or Program Templates
© 2014 DemandGen International, Inc. 
Benefits of Templates 
 Speedy production 
 Greater consistency and accuracy 
 Easy ramp-up for new staff
Optimize Production with the 
Campaign Request Process 
Don’t we all like the sound of that? 
© 2014 DemandGen International, Inc.
Want to know more about 
Campaign Request Documents? 
We’d love to talk with you; to schedule a call, 
just drop a note to our Campaign Execution team. 
© 2014 DemandGen International, Inc.
Your success is our success™

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How to Optimize Your Campaign Process

  • 1. Simplify and Speed Production with a Campaign Request Document © 2014 DemandGen International, Inc.
  • 2. The Campaign Request Document Campaign Request Documents and pre-built templates: © 2014 DemandGen International, Inc.
  • 3. © 2014 DemandGen International, Inc. “Set it and forget it”  A simple Excel worksheet offers a way to round up all the information you need from the requester.  Once they’ve submitted it, they’ve done all their work.
  • 4. © 2014 DemandGen International, Inc. Templates: Top Timesavers  Email Templates  Landing Page Templates  Form Templates  Campaign or Program Templates
  • 5. © 2014 DemandGen International, Inc. Benefits of Templates  Speedy production  Greater consistency and accuracy  Easy ramp-up for new staff
  • 6. Optimize Production with the Campaign Request Process Don’t we all like the sound of that? © 2014 DemandGen International, Inc.
  • 7. Want to know more about Campaign Request Documents? We’d love to talk with you; to schedule a call, just drop a note to our Campaign Execution team. © 2014 DemandGen International, Inc.
  • 8. Your success is our success™

Notes de l'éditeur

  1. First – I don’t want you all to think we’re just interested in deals already in motion – or joint selling. Obviously yes we’re interested in that – but we’d love to prospect in your territory with you as well Marketing resources, content, etc.
  2. Diagnose the client’s pain. We become their therapist. When we talk with Prospects they typically aren’t even aware of all of their pains. “we don’t even know our own requirements – so don’t expect us to dictate our requirements to you. WE FIND THEIR REQUIREMENTS Many different reasons/initiatives that may have led to us sitting at the table with them the first time (reporting, too many one off emails, outgrew email tool or other MA tool, etc) Regardless of the reason they had to get us to the table to have the conversation with them – DemandGen can help diagnose exactly the areas of their business that MA and CRM can impact and often time broaden their understanding of how MA will impact their business This is where we’re putting ourselves in their shoes, learning about th
  3. Supplemental Content May not get the support from your marketing team that you need We may be a small consulting organization – but we’ve got an army of products, success stories, ----- Meeting Notes (2/3/14 09:08) ----- We're really good at getting people to our website People love our content So much so we've had to redo our scoring model chance are we have the key contacts are your target accounts in our database...and if we don't we have the means to get them quickly.