This document provides a framework and various resources for developing and managing an organizational blogging strategy. The framework involves understanding the current blogging landscape, researching opportunities, planning the strategy, implementing blog posts and other content, measuring performance, and evaluating effectiveness on an ongoing basis. Many related templates, checklists, guides, training courses and other assets are referenced and can be accessed through the document.

1. Blogging Metrics
Dashboard
Blog Post
Inspiration List
How-to Guide
SEO Blog Post Opti-
mization Checklist
Top Marketing Blogs
Database
Content Marketing
Maturity Model
Content Mapping
Tool
Content & Buyers
Journey Benchmark
Content Marketing
Framework
Social Media Policy
Guidelines Template
Buyer Personas
Content Marketing
Training Course
Blogging Promotion &
EngagementChecklist
Blog Policy Template
Content Marketing
Maturity Assessment
Content Contributors
Database
Building A Content
Factory Workshop
Blog Post
Syndication Calendar
Training Course
Content Quality
Checklist
Blog Platform
Database
Blogging
Maturity Assessment
Blogging Topic
Prioritization
Content Effectiveness
Benchmark Report
Social Media
Marketing Framework
Buying Process Stage
Content Mapping
Social Media
Training Course
Blog Post
Syndication Calendar
Social Media Policy
How-to Guide
Content Marketing
Assets Database
Writing Effective
Content Workshop
AgencyManagement
Training Course
Leverage the framework below to quickly
empower your organization’s blogging strategy.
BLOGGING for BUSINESS
Framework
MEASURE6PLAN4 IMPLEMENT51 UNDERSTAND EVALUATE2 RESEARCH3
Click the buttons below to access all related
training, tools, templates, and other resources.