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Project Management Portfolio 2012
1. Project Name Project Purpose & Business Objectives Start Date End Date Key Success Measures
New Pricing Page live by Dec
Redesign Pricing Page to increase clarity of our
Pricing Page Update offerings and improve conversion rates on web- 1-Jan 20-Dec Online Conversion Rate + 5%
leads.
10% Lower Abandon Rate
Project Scope Project Team
Project Sponsor Jim Steel, CEO
In-Scope Deliverables Out-of-Scope Deliverables
Project Leader John Franklin, VP Marketing
Communicate New Service Level Agreement Updating Consulting Services Pricing Packages Consultants Susan Smith, GrowthStream
Provide New Pricing Options & License Types Money-back Guarantee Policy Stakeholders Deb Jordan, VP Sales
Change Look/Feel of Existing Page SSL Certification on Pricing Page Paul Abbott, I/T Director
Integration with e-commerce engine Tom Simpson, Client Services Manager
Customer Testimonials Alicia Parker, Director of Website Development
Project Team
New Terms & Conditions & Privacy Policy Tony Roscoe, Senior Account Executive
Add Links to Other Decision Making Resources Jennifer Blaine, Marketing Manager
Julie Johnson, Lawyer, Smith & Davis
Communications Plan Budget & Resources
Communication Type Communications Logisitics Resource Time (hours) Expected Costs
Project Kick-off Meeting July 25th in Main Boardroom Consultant 8 Hours $1,600
Milestones Sign-off Meeting with Jim Steel as required Marketing Team 24 Hours Standard Salaries & Overhead
Daily Collaboration Instant Messaging Web Firm 4 Hours $400
Weekly Status Meeting Conference Call - Tuesdays @ 10:00 ET Legal 3 Hours $900
2. Post-Project Evaluation Conference Call - August 18th @ 3:00 ET Totals 36 Hours $2,900 + internal time
Project Work Breakdown Structure Timeslines & Approvals
Project Stages Key Deliverables & Tasks Due Date Approval Task Owner & Approvers
Milestone 1 - Resource Allocation & Project Plan 7-Jan-12 Approved Project Leader - approved by Project Sponsor
Milestone 2 - Completion of Mock-up & Copy 30-Jan-12 Approved Marketing Team - approved by Project Leader
Milestones Milestone 3 - Submit Legal Agreements 15-Feb-12 In Process Project Leader - approved by Project Sponsor
Milestone 4 - Launch New Pricing Page 2/30/2012 Not Started Project Leader - approved by Project Sponsor
Milestone 5 - Post-Project Evaluation 15-Mar-12 Not Started Project Leader - approved by Project Sponsor
Project Request Form Completed 5-Jan-12 Approved Project Leader - approved by Project Sponsor
1. Initiation Project Definition Statement 5-Jan-12 Approved Project Leader - approved by Project Sponsor
Project Approval 6-Jan-12 Approved Project Sponsor & Steering Committee
Project Plan 7-Jan-12 Approved Project Leader - approved by Project Sponsor
2. Planning Project Schedule 7-Jan-12 Approved Project Leader - approved by Project Sponsor
Budget Approval 7-Jan-12 Approved Project Sponsor & Steering Committee
Develop License Types & Options 12-Jan-12 Approved Consultant & Leader - approved by Sponsor
Design Interface in PowerPoint 18-Jan-12 Approved Marketing Team - approved by Project Leader
Update Marketing Collateral for New Pricing 21-Jan-12 Approved Marketing Team - approved by Project Leader
Website Mock-up & Copy (Milestone 2) 30-Jan-12 In Process Marketing Team - approved by Project Leader
3. Execution Create New Terms & Conditions 15-Feb-12 In Process Project Leader - approved by Project Sponsor
Submit Legal Agreements to Law Firm 15-Feb-12 In Process Project Leader - approved by Project Sponsor
3. 3. Execution
Legal Agreements Approved (Milestone 3) 15-Feb-12 In Process Law Firm - approved by Project Sponsor
Finalize New Collateral & Pricing Page (approval) 20-Feb-12 Not Started Project Sponsor & Steering Committee
Launch New Pricing Page (Milestone 4) 2/30/2012 Not Started Project Leader - approved by Project Sponsor
Facilitate Project End Meeting (Project Team) 10-Mar-12 Not Started Project Leader - attended by Project Sponsor
Complete Project Closure Checklist 10-Mar-12 Not Started Project Leader - approved by Project Sponsor
4. Closure Document Lessons Learned & Best Practices 10-Mar-12 Not Started Project Leader - approved by Project Sponsor
Review Deliverables against Business Objectives 15-Mar-12 Not Started Project Sponsor & Steering Committee
Official Project Closure by Steering Committee 15-Mar-12 Not Started Project Sponsor & Steering Committee
4. Objective Prioritization Tool
Weighting Scale
Strategic Fit Economic Impact Feasibility
Alignment w/ Total
Market Core Revenue Profitability & Growth Resources - Resources -
Company Technical Risk
Positioning Capabilities Potential Margin Potential Financial People
Goals
15% 15% 10% 10% 15% 15% 10% 5% 5% 100%
Ranking Criteria & Definitions:
Alignment with Company Goals - how aligned is this objective to corporate goals & objectives?
Market Positioning - how well does this initiative position us ahead of our competition?
Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution?
Revenue Potential - what is the anticipated revenue for this product?
Profitability & Margin - how solid are the anticipated margins for this product?
Growth Potential - what is the anticipated market growth rate?
Technical Risk - what is the probability of overcoming the technical challenges of the objective?
Resources - Financial - do we have the financial resources to execute this initiative?
Resources - People - do we have the skills & bandwidth to execute this initiative?
6. Objective Prioritization Tool
Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Objective Score (Largest to Smallest).
Objective Objective Score Strategic Fit Economic Impact Feasibility
Objective 10 8.0 3.4 3.2 1.4
Objective 1 5.5 1.2 2.9 1.5
Objective 2 5.9 2.2 2.7 1.0
Objective 3 6.6 2.7 2.7 1.2
Objective 4 5.7 3.2 2.0 0.6
Objective 5 5.5 2.0 2.0 1.6
Objective 9 5.0 1.6 2.2 1.3
Objective 8 3.6 2.4 0.9 0.4
Objective 7 2.5 0.7 1.1 0.8
Objective 6 2.4 0.7 1.4 0.4
7. Future Potentials Top Priorities
High
Objective 5
Objective 1
Objective 10
Objective 9
Objective 3
Feasibility
Bubble Size = Economic Impact
Objective 2
Objective 7
Objective 4
Objective 6
Objective 8
Low
Potential Cuts Back Burners
Low High
Strategic Fit
8. Objective Name Project Priority Owner Start Date End Date Estimated Hours Actual Hours Status Notes
Objective 1 Project 1 HIGH Jim Steel 3/30/2012 25%
Objective 1 Project 2 HIGH Jim Steel 8/26/2012 50%
Objective 1 Project 3 HIGH Sally Brown 4/27/2012 90%
Objective 1 Project 4 HIGH Sally Brown 3/15/2012 90%
Objective 1 Project 5 HIGH Paula Lee 8/2/2012 10%
Objective 2 Project 6 MED Jim Steel 7/30/2012 10%
Objective 2 Project 7 MED Paula Lee 1/31/2012 Not Started
Objective 2 Project 8 MED Sally Brown 11/15/2012 Not Started
Objective 2 Project 9 LOW Jim Steel 11/30/2012 Not Started
Objective 2 Project 10 LOW Paula Lee 12/30/2012 Not Started
Objective 2 Project 11 MED Jim Steel 7/30/2012 10%
Objective 3 Project 12 MED Paula Lee 1/31/2012 Not Started
Objective 3 Project 13 MED Sally Brown 11/15/2012 Not Started
Objective 3 Project 14 LOW Jim Steel 11/30/2012 Not Started
Objective 3 Project 15 LOW Paula Lee 12/30/2012 Not Started
Objective 4 Project 16 MED Jim Steel 7/30/2012 10%
Objective 5 Project 17 MED Paula Lee 1/31/2012 Not Started
Objective 6 Project 18 MED Sally Brown 11/15/2012 Not Started
Objective 7 Project 19 LOW Jim Steel 11/30/2012 Not Started
Objective 8 Project 20 LOW Paula Lee 12/30/2012 Not Started
Objective 9 Project 21 MED Jim Steel 7/30/2012 10%
Objective 10 Project 22 MED Paula Lee 1/31/2012 Not Started
Objective 10 Project 23 MED Sally Brown 11/15/2012 Not Started
Objective 10 Project 24 LOW Jim Steel 11/30/2012 Not Started
Objective 10 Project 25 LOW Paula Lee 12/30/2012 Not Started
9. Project Calendar 2012
Task Owner Legend:
Executive Committee Product Management Department
Marketing Department Human Resources Department
Sales Department Operations Department
I/T Department Consultants/Vendors
Dates of absence
January 2012
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Dates of absence
February 2012
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March 2012
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