Denim Club Newsletter is a compilation of the latest news and updates related to denim business and industry from all across the globe.

1. Your Window To The World Of Denim
Latest Denim News & Updates from Across the Globe
Newsletter
1st January 2014
DENIM CLUB INDIA
WRANGLERWRANGLERWRANGLER
ALPINESTARSALPINESTARSALPINESTARS
DENIM JEANSDENIM JEANSDENIM JEANS
DEBUTS
People vs. West Jeans
Moves With Denim Roots
Tribeca to Launch
New Denim Collection
Denim Show
at Bangladesh
www.denimclubindia.org
INVISTA AND LENZING
TO ADD AESTHETICS TO
STRETCH FABRICS
HAPPYNEW
YEAR2014
B2B Event India
Millenium 2014

3. WRANGLER
ALPINESTARS
DENIM JEANS
DEBUTS
Wrangler has entered into an exclusive
collaboration with motorsports specialist
Alpinestars to present ‘Wrangler powered by
Alpinestars’ with two limited edition styles. The
collaboration represents the apex of Wrangler’s
Denim Performance design platform.
Black denim jeans fuse Wrangler style and
heritage details with Alpinestars’ market-leading
protection technology.
The jeans are reinforced at the seat, hip and knee
with Kevlar, used popularly to make military flak
jackets, and employed in motorsports to resist
abrasion and t e a r s . T h e
contoured leg shape is optimized
for riding.
The black leather biker jacket is fully prepped for
motorcycle adventures, and benefits from
Wrangler’s flair for vintage aesthetics. Elbows
and shoulders are shelled in Bio Armor, a
specialized polymer/rubber compound used in
motorcycle clothing to protect the wearer against
impact. The look is iconic: all black, fully
functional and lovingly aged.
DENIM CLUB INDIAJanuary 2014 03
Apparel
Denim Club : Your Window To The World Of Denim

4. DENIM CLUB INDIAJanuary 2014 04
Apparel
Denim Club : Your Window To The World Of Denim
Newsletter : 26 Dec 2013
‘Wrangler powered byAlpinestars’
is strictly limited edition with only
65 jackets and 80 pairs of jeans are
available: each jacket and each
pair of jeans are individually
numbered, making each garment
completely unique to its owner.
The products are sold exclusively
through seven premium lifestyles
stores across Europe including Solo in
Sweden and SPMRKTinAmsterdam.
Wrangler and Alpinestars’ both
originated as clothing for riders.
Wrangler is the authentic outdoor
denim brand, founded in the 1940s as
the ultimate kit for rodeo riders. Alpinestars’,
established in Italy in the 1960s, is renowned for
its high-performance clothing, worn by top drivers
and riders in 2007 World Championand MotoGP.
The adrenaline-fuelled talent includes current
MotoGPWorld Champion Jorge Lorenzo.
Kimi Raikkonen, 2007 World Championdriver and
champion, is ambassador for the limited edition
‘Wrangler powered by Alpinestars’ styles. He
says, “I like working with experts. I work with
experts in motor racing and Wrangler is experts in
the world of jeans. Wrangler and Alpinestars’ are
both iconic brands for riders. Wrangler’s denim
expertise combined with Alpinestars’ skills in
developing high performance racing apparel
creates something a bit magic.”
Alpinestars’ president Gabriele Mazzarolo adds:
“The ‘Wrangler powered byAlpinestars’ collection
fuses two iconic brands with a rich heritage in
rugged functionality, style and performance. This
collaboration between Alpinestars and Wrangler
is a perfectly natural synergy of two industry
leaders that will leverage both brands’ strengths
and core values to create a truly unique product.”
‘Wrangler powered by Alpinestars’ launches in
FW13 as part of the Denim Performance design
platform. Wrangler Denim Performance
redesigns jeans, shirts and jackets for the
modern consumer, via investment in materials,
details and technology. Wrangler’s heritage is
built on innovation. Wrangler Denim
Performance continues the legacy.
Adam Kakembo, vice-president, product &
marketing, Wrangler EMEA, says: “Wrangler is
proud to connect with Alpinestars’and to create
these outstanding products. Denim Performance
shows Wrangler taking its heritage into the future.
The limited edition ‘Wrangler x Alpinestars’
collaboration pushes design, function and
aesthetics to the extreme.”
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5. DENIM CLUB INDIAJanuary 2014 05
Apparel
Denim Club : Your Window To The World Of Denim
Shay Sudry, the denim veteran, knew
that he had to do something different to
carve a niche in what is still a crowded
denim marketplace, when he thought
of creating his own line.
He wanted to make jeans that no other
label was doing, and wanted them
affordable, while being both
fashionable and sturdy.
All of his priorities have been sewn up
in the new denim line, named People
vs. West Jeans, he said. In October,
Sudry delivered the first shipment of
the line to boutique chains such as M.
Fredric, which has more than nine
locations in LosAngeles County.
P e o p l e v s . We s t , w h i c h i s
manufactured in America, is
wholesaling from $44 to $69. One of
Sudry’s goals was to make premium
denim at a medium price point.
The line takes its inspiration from the jeans of
the 19th century and bespoke suits. Like
bespoke pants made by a tailor, People vs.
West Jeans offers subtle details. There’s a
dotted indigo fabric in the lining of the back
pocket and brown canvas taping at the pants’
fly, and some pants have a unique “accordion-
fold,” double-pleated back pocket.
The jeans are available in four fits: slim, straight,
extra slim and relaxed straight.
But like the denim of pioneer days, Sudry planned
for the fabric to be strong, and the strength and
denim heritage inspired the name of the brand. “I
felt like that denim originated from the West,”
Sudry said. He wanted to make jeans that would
honor in denim that heritage of the working
people who built the Western United States.
“They were fighting the elements,” he said.
People vs. West Jeans
Moves With Denim Roots
http://pvswjeans.com/
Book Your Copy Now
in the Denim Business Directory
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Add your Company Advertise
visit: www.denimclubindia.org

6. New Denim Collection
TRIBECA
TO LAUNCH
NEW DENIM
COLLECTION
Denim Business Network
Find Relevant Contacts
& Get Found
Connect Directly with New Customers & Vendors
Generate New Business
Opportunities
Are you a member of
?
Join the Denim Business Network Now !
DENIM CLUB INDIAJanuary 2014 06
Denim Club : Your Window To The World Of Denim
Tribeca jeans has announced launch of their new limited denim deluxe
collection -Tribeca Limited & Handcrafted.
The collection is based on 100% Japanese denim including Japanese
cashmere denim, Japanese lyocell denim and classic selvage denim for
women and 13 or 13.75 oz. Japanese denim and black selvage for men.
Highlights of the woman’s collection are vintage, used and rinse wash,
noble leather piping, selvage details, tucks and applications. The jeans
will be available in relaxed fit, super slim or narrow boyfriend. For men
there are regular fit jeans, slender or blue mélange jeans available with
leather details and selvage features.
The Tribeca Limited & Handcrafted premium line will be available in
selected concept stores fromAugust 2014.
http://tribeca-jeans.com/

7. DENIM CLUB INDIAJanuary 2014 07
Denim Club : Your Window To The World Of Denim
Event
DENIM SHOW
atBangladesh
Visit Denim Club India at www.denimclubindia.org and fill-in the online form to Join Denim Business Network.
The Individual Membership of Denim
Business Network comes to you at a
nominal payment of one time
registration fee of INR 5000 which
includes the first year subscription
charge amounting to INR 2500.
Individual Membership
The Denim Business Corporate
membership fee is INR 20,000/- for a
group of five individuals, inclusive of
subscription charges for one year.
This facility provides multi access
license up to 5 users.
Corporate Membership
The first ever denim show is being organised on
1st - 2nd March, 2014 at Dhaka, Bangladesh
which is the second largest centre of denim
production worldwide This show is being
orgnized jointly by Denimsandjeans.com India in
association with Denim Expert Limited,
Chittagong.
Bangladesh is a huge centre for denim production
. It exports close to 200 million pieces of denim
apparel to US and EU alone . For EU , Bangladesh
is the second largest exporter of denim after
China and for US it is the third largest after China
and Mexico. Bangladesh enjoys duty free status
to EU for its exports of garments and also to some
other countries including India.
The show will bringing together serious players
from mills, fiber and chemical suppliers, garment
manufacturers , retailers, buying houses, brands
together so that serious business can be
conducted in a denimish ambience. The show will
provide a platform to the denim industry in this
region where players etc could get together and
help in the further development of the denim
industry at Bangladesh.
A key theme driving the show would be ECO
SUSTAINBILITY. Besides the exhibitors
showcasing their GREEN products, the show
design shall also revolve around this theme. But
of course, you have to visit the show to see what
we have up our sleeves!
http://denimsandjeans.com/

8. DENIM CLUB INDIAJanuary 2014 08
Denim Club : Your Window To The World Of Denim
Event
Turel - Vi.Be.Mac are organising B2B Event India
Millenium 2014 from 9-11 January, 2014 at E H
Turel And Company - Centre Of Competence,
Bangalore, Karnantaka
The unique show will showcase VI.BE.MAC
machines as well as splendid fashion maker
solutions from TUKATECH, A.S.S, NAOMOTO
and others.
The B2B event will bring together owners of
Vi.Be.Mac, International Jeans Designers from
Italy, Jeans Producers, Production Consultants -
on Jeans Segments and jeans Fabric
manufacturers.
An Actual Jeans Production Line with the latest
robotics from the leaders of the Machinery
Manufacturers will be set up at the event to
Produce Jeans – from Body Scan, to CAD,
Cutting, and Step–By–Step manufacturing of
jeans.
The Latest 3-D scanning and Finishing
Equipments will be showcasesd. In addition
seminars on subjects ranging from CAD / CAM,
sewing of jeans and fashion trends will also be
organised.
B2B Event India Millenium 2014
by Turel - Vi.Be.Mac
WHERE:
E H Turel And Company
Centre Of Competence, Bangalore
WHEN:
JANUARY 9, 10, 11 2014
JANUARY 12 EXTRA DAY
ONLY ON DEMAND
WHO:
TO ALL CONNECTED PEOPLE
IN INDIA’S DENIM INDUSTRY
WHAT:
LIVE PRODUCTION LINE OF JEANS WITH LATEST
AUTOMATION COVERING, SCANNING, CUTTING,
SEWING AND FINISHING.

9. INVISTA, owner of LYCRA fibre, and Lenzing, a
leading producer of man-made cellulosics like
rayon, modal, and lyocell, have teamed up to bring
improved aesthetic performance to stretch fabrics.
By combining INVISTA’s patented LYCRA dualFX
fabric technology with LENZING’s TENCEL fibre,
the two companies are delivering a unique solution
to the industry: cellulosic denim fabrics with
significantly improved shape retention.
As per Federica Albiero, INVISTA’s Denim Account
Manager for Southern Europe, INVISTA started
hearing about challenges its denim fabric
manufacturers were facing in developing stretch
cellulosic fabrics. So the company initiated a study
to identify the underlying mechanisms of these
issues and determine how to improve them.
“Given the growing popularity of both LYCRA fibre
and TENCEL fibre in the denim market, it was only
natural that people wanted to combine them to
come up with really amazing fabrics”, Albiero said.
“However, as mills began experimenting they
encountered issues such as growth, fabrics not
keeping their shape, and fabric puckering due to
seam slippage.”
To address these issues INVISTA ran trials pairing
LYCRA dualFX fabric technology with blends of
cotton andTENCELfibre.
The trials showed significant improvement in fabric
recovery and slippage to the point where the fabric
performance met or exceeded INVISTA’s and the
industry’s standards. From there, INVISTA and
Lenzing decided to work together to promote these
fabrics in the marketplace.
Lenzing is pleased to work with INVISTA to help our
customers develop commercial fabrics with strong
marketing attributes. Both companies have global
sales, marketing and technical teams supporting
the developments and they will provide joint
promotional materials as well as supply chain
support and marketing information.
“This initiative represents two globally innovative
fibre companies working together to provide the
denim market with fabrics that meet the
performance needs of modern consumers”, says
Michael Kininmonth, Senior Project Manager of
Denim at Lenzing Fibres Inc. “Superior comfort with
stretch and long-lasting recovery are set to become
the next core product in women’s wear.”
“LYCRA dualFX fabrics bring a whole new standard
of performance to denim so it was only natural to
extend that technology to blends with TENCEL
fibre”, saidAlbiero. “We are excited to work together
with Lenzing and we think both companies can bring
significant value to the marketplace.”
Recently, TENCEL fibre has been reinvented by
denim designers as the perfect complement to
today’s fashion trends. Jeans with TENCEL fibre
are attractive, durable, and become immediate
favourites thanks to their enhanced comfort. The
fibre’s smooth surface and optimal moisture
transfer benefits turn jeans into articles of clothing
that enhance physical well-being while still being
on-trend.
Invista And LenzingInvista And Lenzing
To Add Aesthetics ToTo Add Aesthetics To
Stretch FabricsStretch Fabrics
Invista And Lenzing
To Add Aesthetics To
Stretch Fabrics
DENIM CLUB INDIAJanuary 2014 09
Denim Club : Your Window To The World Of Denim
Industry

11. DENIM CLUB INDIAJanuary 2014 11
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company: Lenzing AG, India
Segment: Fibre andYarn
The Lenzing Group is a world market leader with headquarters in Austria,
production sites in all major markets as well as a worldwide network of sales and
marketing offices. Lenzing supplies the global textile and nonwovens industry
with high‐quality man‐made cellulose fibers and is the leading supplier in many
business‐to‐business markets.TENCEL® by Lenzing offers aesthetics, comfort
properties and naturalness at the same time.TENCEL® is cotton`s ideal partner
for denim applications, and authentic denims or even soft denims can be created
withTENCEL®.The success of the Lenzing Group is based on a unique
combination of consistent customer orientation together with its leadership
in innovation, technology and quality.
There is no doubt that denim
manufacturing has a high
environmental impact.Therefore
Lenzing, in collaboration with supply
chain partners, proposes to optimize
the production process from the fiber
to the finished garment, using the
latest thinking and best technology
available to create true “low impact”
denim jeans. A range of
environmentally‐responsible
arguments make jeans ofTENCEL® an
eco‐alternative.
The simple addition ofTENCEL® to
conventional authentic cotton jeans
can improve the environmental profile
significantly. If only 25 % ofTENCEL® is
blended into denim fabrics, the area
under cultivation for cotton and the
consumption of water can be reduced
by over 20 %.The fabric is a majority
cotton, minorityTENCEL® blend.The
cotton content has to be organic or
transitional cotton plus a percentage of
recycled cotton.
TENCEL® is more!

12. Planning to bring in
state -of- the art
machinery for
automation or world-
class chemicals to
improve product
quality?
Shipping To More Than 100 Destinations
Experts In Shipping After The 11th Hour
GE EXTNSERVICE WITH A DIFFERENCE