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A report by : Stylesight.com
               Presented by : Denimsandjeans.com




Bread and Butter S/S 13 Denim Trends
•PERFORMANCE  DENIM
             •PREMIUM INDIGO

             •INDIGO PATTERN




Bread and Butter S/S 13 Denim Trends
    Brands increase their products appeal by
     infusing technological advances to denim
     Extreme biker denim garments with
     protective membrane fabrics Sportswear ranges
      and active-ready denim.
     A key story for S/S 13, brands look to peak
      performance technology to increase sale-ability
      and appeal

Bread and Butter S/S 13 Denim Trends
Performance Denim




Bread and Butter S/S 13 Denim Trends
Performance Denim




Bread and Butter S/S 13 Denim Trends
Performance Denim




Bread and Butter S/S 13 Denim Trends
   A strong focus for S/S 13, brands embrace the artisanal
     roots of denim.
    Natural indigo dips, deep and rich casts and blackened
     wefts create a deep palette.
    Premium weaves appeal to both the Mens and
     Womens markets.
    Brandʼskey focus for Summer 13 is with premium,
     saturated and deep indigo tones.
    Menʼsindigos come in saturated selvedge with indigo
     warp and weft / Natural Japanese indigo dyes trend
     /Overdyed vintage herringbones offer rich texture /
     Black wefts create a deep indigo cast / Womens brands
     look to sateen weaves to create a rich luster.
Bread and Butter S/S 13 Denim Trends
Premium Indigo




Bread and Butter S/S 13 Denim Trends
Premium Indigo




Bread and Butter S/S 13 Denim Trends
   Indigo ditsy prints are a key surface innovation for S/S 13.
    Plaids, micro florals and paisleys create surface interest.
    Jacquard weaves hit product after their success at fabric
     trade shows.
    One of the biggest trends to feature at Bread & Butter this
     season, micro indigo pattern dominated both Mens and
     Womens denim.
    A trend originally Japan-based, indigo pattern emerges for
     the western denim world / Micro paisleys emerge for both
     guys and girls / Jacquard denims look set to be key for
     2013 / AG present innovative jacquard patchwork looks /
     Painterly indigo laundries and graphic geo prints.


Bread and Butter S/S 13 Denim Trends
Indigo Pattern




Bread and Butter S/S 13 Denim Trends
Indigo Pattern




Bread and Butter S/S 13 Denim Trends
Indigo Pattern




Bread and Butter S/S 13 Denim Trends
   Plastic Accent
                            Summer Parker
                            Mandarin Jacket
                            Denim Tailor
                            Summer weight Jean
                            Shifting Perspective
                            Jersey Indigo
                            Fabric-Blocked Shirt
                            Summer Blanket
                            Playful Repeats
                            Ecru
                            Pastel Weft
                            Vegetal Pink
                            Colored Resin
                            Dramatic Dip
                            Statement Surface
                            Tropical
Bread and Butter S/S 13 Denim Trends
   Cementing the performance denim story,
     technical finishes and glossy sign-off update
     denim.
    Creates a clean and future-forward aesthetic /
     Taped seams and watertight function / Clean
     plastersol prints add a graphic highlight to
     denim detailing / Rubberized finishes on zips
     and pocket openings / Raw indigo and black
     accentuate city-smart attitude.
Bread and Butter S/S 13 Denim Trends
Plastic Accent




Bread and Butter S/S 13 Denim Trends
Plastic Accent




Bread and Butter S/S 13 Denim Trends
   Technical function melds with treated light
     weight denims to create a functional Summer
     basic.
    Active and military themes drive new jacket
     shapes for Summer 13 / Light weight
     fabrications re-work the parker for summer
     wear / Mavi uses tactile tencel to give this
     outdoors shape feminine appeal / Denham
     takes tencel and gives it masculine attitude
     with a resin finish / Drawstrings, functional
     zips and hooded silhouettes.
Bread and Butter S/S 13 Denim Trends
Summer Parker




Bread and Butter S/S 13 Denim Trends
Summer Parker




Bread and Butter S/S 13 Denim Trends
   Oriental themes update girls blouson and
     collarless jackets for Summer 13.
    The Coco Trucker is reworked with a more
     Chinese feel for S/S 13 / Mao jacket micro-
     stand collars / Neat and fitted body shape /
     Modernized railroad detailing updates from
     trucker looks.




Bread and Butter S/S 13 Denim Trends
Mandarin Jacket




Bread and Butter S/S 13 Denim Trends
Mandarin Jacket




Bread and Butter S/S 13 Denim Trends
   As sartorial and tailored influences continue to
     trend, the unisex blazer emerges.
    Fitted and neat silhouettes for both men and
     women /Premium denims such as Tencels and
     sateens /Glossy finishes are resin coated for a
     premium look /Railroad styling is modernized
     and added for a more denim attitude /Contrast
     top stitching adds authenticity.


Bread and Butter S/S 13 Denim Trends
Denim Tailor




Bread and Butter S/S 13 Denim Trends
   Chambray and lightweight denim is tapped to
     update Summer 2013’s denim jeans.
    The classic summer jean becomes a key item /
     Lightweight denims in 8-11 oz weights /
     Tencel denims and chambrays / Modernized
     styling explores trouser pockets and tailored
     details / Loose and baggy silhouettes create a
     relaxed summertime look / Laundered
     chambray or raw and rigid looks.

Bread and Butter S/S 13 Denim Trends
Summer weight jean




Bread and Butter S/S 13 Denim Trends
Summer weight jean




Bread and Butter S/S 13 Denim Trends
   The classic shift dress gets a makeover for S/S
     13.
    Womens shift dress shapes are reworked into
     new modern looks / Minimal tee-dresses with
     simple tie belts offer summertime simplicity /
     Directional seam detailing and asymmetric
     openings create interest / Shirtdress styling
     fuses with shift silhouettes / Tencels
     chambrays and lightweight denims offer drape
     / Color-blocking continues.
Bread and Butter S/S 13 Denim Trends
Shifting Perspective




Bread and Butter S/S 13 Denim Trends
Shifting Perspective




Bread and Butter S/S 13 Denim Trends
   A key unisex story, casual wear tops are re-
     worked in indigo jersey.
    Resin dyed blue jersey gives tops a laundered
     denim look / Clean vest top shapes are key for
     Womens Summer 13/ Drape tencels are key for
     the premium Womens market / Laundered
     and faded indigo shades / Rich and saturated
     overdyes.


Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
   Menʼsshirts continue to be a big seller and
     updates draw on a multitude of fabric blocking
     for S/S 13.
    Ditsy floral shirtings with denim collar, cuffs,
     sleeves and pocket / Gingham checks, plaids
     and stripes / Denim shirts with contrast front
     yokes / Laundered denim pockets on contrast
     fabric shirts.


Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
   With the influence of winter blanket looks,
     brands look to continuing the look for lighter,
     summer styling.
    Colorful blanket stripes and checks nod to
     archival 60s lined truckers / Mexican blanket
     weaves in muted tones /Indigo teams with
     lively brights / Traditional blanket linings are
     re-worked in lighter-weight denims / total
     garments,linings and inserts.

Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
Jersey Indigo




Bread and Butter S/S 13 Denim Trends
   Following the indigo print story, micro spots,
     dots and hearts emerge for S/S 13.
    Repeat spot prints update the classic chambray
     summer short / Japanese Wabash micro spots
     adorn collar reverse/ Repeat hearts appeal to
     the Womenʼsand Juniorʼsmarket / Retro
     spots update daisy duke tie-waist shirts /
     Clean and graphic white and indigo story.


Bread and Butter S/S 13 Denim Trends
Playful Repeats




Bread and Butter S/S 13 Denim Trends
Playful Repeats




Bread and Butter S/S 13 Denim Trends
   Unbleached cotton looks have emerged for
     Summer in previous seasons, but S/S 13 looks
     set to be a key year.
    Unbleached, un-dyed and untreated cottons /
     Strong eco story with little or no chemical
     treatments / Ecru takes prominence as the
     Summer shade of choice for denim/ Unrefined
     and unbleached cottons / New Summer white
     alternative / Once a menswear story, Ecru
     emerges across markets for S/S 13.
Bread and Butter S/S 13 Denim Trends
Ecru




Bread and Butter S/S 13 Denim Trends
Ecru




Bread and Butter S/S 13 Denim Trends
   With white and ecru warp yarns trending,
     fashion denim brands look to colored wefts for
     a summer update.
    Pushing the colored weft trend into a pastel-
     toned, summer-ready story / Green emerges a
     prominent shade for 2013 / Intentional
     destruction reveals weft color beneath / Key
     update for the loose boyfriend jean / Gives
     clean white denim a subtle 2013 update.


Bread and Butter S/S 13 Denim Trends
Pastel Weft




Bread and Butter S/S 13 Denim Trends
Pastel Weft




Bread and Butter S/S 13 Denim Trends
   A strong color particularly for menswear,
     natural and vegetal pinks emerge on
     chambrays and denims.
    Industry of All Nations use natural dyes to
     create their pink denim shade / Lightweight
     denims are coated with colored resin for a
     laundered feel / Red chambray is a key fabric
     for both Mens and Womens markets.



Bread and Butter S/S 13 Denim Trends
Pastel Weft




Bread and Butter S/S 13 Denim Trends
Pastel Weft




Bread and Butter S/S 13 Denim Trends
   A new surface dye technique to emerge for S/S
     13; colored resins create laundered
     imperfection.
    Lightweight denims are coated with matte
     colored resins / Laundered and tumbled
     treatments create an uneven,mottled effect /
     Updates all product categories, including shirts
     and jackets / Rich royal blue offers a modern
     alternative to natural indigo / Creates strong
     contrast and seam pooling with a soft-focus
     look.
Bread and Butter S/S 13 Denim Trends
Colored Resin




Bread and Butter S/S 13 Denim Trends
Colored Resin




Bread and Butter S/S 13 Denim Trends
   A wash treatment Stylesight has been
     following for a few seasons, dip dye looks are
     updated for Summer 13.
    White denim pairs with bright contrast shades
     for S/S 13 / Soft gradients are achieved with
     graduated dips / More dramatic dips are
     sponged and painted, with a strong DIY
     attitude / Indigo is synthetic and bright, to
     appeal to a fashion-conscious market.


Bread and Butter S/S 13 Denim Trends
Dramatic Dip




Bread and Butter S/S 13 Denim Trends
Dramatic Dip




Bread and Butter S/S 13 Denim Trends
   As items become more core for Summer 13,
     surface treatments, prints and laundries take
     center stage.
    Classic slim and skinny silhouettes are updated
     with allover high-color prints / Digital printing
     replicates watercolor laundries / New
     holographic and pearlescent looks emerge /
     Dramatic allover batik and tie-dyes.



Bread and Butter S/S 13 Denim Trends
Statement Surface




Bread and Butter S/S 13 Denim Trends
Statement Surface




Bread and Butter S/S 13 Denim Trends
   Allover florals are replaced with a unisex
     tropical trend for Summer 13.
    A trend that has taken hold in retail the story
     looks set to continue into S/S 13 / Both menʼs
     and womenʼsstyling is key for this vacation
     surface story / Allover photo prints in retro
     brights / Items emerge for the menswear
     market from 7 For All Mankind and Roy
     Rogers / Painterly and diffused looks offer a
     new take on the trend.
Bread and Butter S/S 13 Denim Trends
Tropical




Bread and Butter S/S 13 Denim Trends
Tropical




Bread and Butter S/S 13 Denim Trends
For more denim trends worldwide,
  check out our website ww.denimsandjeans.com
  or simply subscriber to our FREE newsletter here




Bread and Butter S/S 13 Denim Trends

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S/S '13 BBB Denim Trends

  • 1. A report by : Stylesight.com Presented by : Denimsandjeans.com Bread and Butter S/S 13 Denim Trends
  • 2. •PERFORMANCE DENIM •PREMIUM INDIGO •INDIGO PATTERN Bread and Butter S/S 13 Denim Trends
  • 3. Brands increase their products appeal by infusing technological advances to denim  Extreme biker denim garments with protective membrane fabrics Sportswear ranges and active-ready denim.  A key story for S/S 13, brands look to peak performance technology to increase sale-ability and appeal Bread and Butter S/S 13 Denim Trends
  • 4. Performance Denim Bread and Butter S/S 13 Denim Trends
  • 5. Performance Denim Bread and Butter S/S 13 Denim Trends
  • 6. Performance Denim Bread and Butter S/S 13 Denim Trends
  • 7. A strong focus for S/S 13, brands embrace the artisanal roots of denim.  Natural indigo dips, deep and rich casts and blackened wefts create a deep palette.  Premium weaves appeal to both the Mens and Womens markets.  Brandʼskey focus for Summer 13 is with premium, saturated and deep indigo tones.  Menʼsindigos come in saturated selvedge with indigo warp and weft / Natural Japanese indigo dyes trend /Overdyed vintage herringbones offer rich texture / Black wefts create a deep indigo cast / Womens brands look to sateen weaves to create a rich luster. Bread and Butter S/S 13 Denim Trends
  • 8. Premium Indigo Bread and Butter S/S 13 Denim Trends
  • 9. Premium Indigo Bread and Butter S/S 13 Denim Trends
  • 10. Indigo ditsy prints are a key surface innovation for S/S 13.  Plaids, micro florals and paisleys create surface interest.  Jacquard weaves hit product after their success at fabric trade shows.  One of the biggest trends to feature at Bread & Butter this season, micro indigo pattern dominated both Mens and Womens denim.  A trend originally Japan-based, indigo pattern emerges for the western denim world / Micro paisleys emerge for both guys and girls / Jacquard denims look set to be key for 2013 / AG present innovative jacquard patchwork looks / Painterly indigo laundries and graphic geo prints. Bread and Butter S/S 13 Denim Trends
  • 11. Indigo Pattern Bread and Butter S/S 13 Denim Trends
  • 12. Indigo Pattern Bread and Butter S/S 13 Denim Trends
  • 13. Indigo Pattern Bread and Butter S/S 13 Denim Trends
  • 14. Plastic Accent  Summer Parker  Mandarin Jacket  Denim Tailor  Summer weight Jean  Shifting Perspective  Jersey Indigo  Fabric-Blocked Shirt  Summer Blanket  Playful Repeats  Ecru  Pastel Weft  Vegetal Pink  Colored Resin  Dramatic Dip  Statement Surface  Tropical Bread and Butter S/S 13 Denim Trends
  • 15. Cementing the performance denim story, technical finishes and glossy sign-off update denim.  Creates a clean and future-forward aesthetic / Taped seams and watertight function / Clean plastersol prints add a graphic highlight to denim detailing / Rubberized finishes on zips and pocket openings / Raw indigo and black accentuate city-smart attitude. Bread and Butter S/S 13 Denim Trends
  • 16. Plastic Accent Bread and Butter S/S 13 Denim Trends
  • 17. Plastic Accent Bread and Butter S/S 13 Denim Trends
  • 18. Technical function melds with treated light weight denims to create a functional Summer basic.  Active and military themes drive new jacket shapes for Summer 13 / Light weight fabrications re-work the parker for summer wear / Mavi uses tactile tencel to give this outdoors shape feminine appeal / Denham takes tencel and gives it masculine attitude with a resin finish / Drawstrings, functional zips and hooded silhouettes. Bread and Butter S/S 13 Denim Trends
  • 19. Summer Parker Bread and Butter S/S 13 Denim Trends
  • 20. Summer Parker Bread and Butter S/S 13 Denim Trends
  • 21. Oriental themes update girls blouson and collarless jackets for Summer 13.  The Coco Trucker is reworked with a more Chinese feel for S/S 13 / Mao jacket micro- stand collars / Neat and fitted body shape / Modernized railroad detailing updates from trucker looks. Bread and Butter S/S 13 Denim Trends
  • 22. Mandarin Jacket Bread and Butter S/S 13 Denim Trends
  • 23. Mandarin Jacket Bread and Butter S/S 13 Denim Trends
  • 24. As sartorial and tailored influences continue to trend, the unisex blazer emerges.  Fitted and neat silhouettes for both men and women /Premium denims such as Tencels and sateens /Glossy finishes are resin coated for a premium look /Railroad styling is modernized and added for a more denim attitude /Contrast top stitching adds authenticity. Bread and Butter S/S 13 Denim Trends
  • 25. Denim Tailor Bread and Butter S/S 13 Denim Trends
  • 26. Chambray and lightweight denim is tapped to update Summer 2013’s denim jeans.  The classic summer jean becomes a key item / Lightweight denims in 8-11 oz weights / Tencel denims and chambrays / Modernized styling explores trouser pockets and tailored details / Loose and baggy silhouettes create a relaxed summertime look / Laundered chambray or raw and rigid looks. Bread and Butter S/S 13 Denim Trends
  • 27. Summer weight jean Bread and Butter S/S 13 Denim Trends
  • 28. Summer weight jean Bread and Butter S/S 13 Denim Trends
  • 29. The classic shift dress gets a makeover for S/S 13.  Womens shift dress shapes are reworked into new modern looks / Minimal tee-dresses with simple tie belts offer summertime simplicity / Directional seam detailing and asymmetric openings create interest / Shirtdress styling fuses with shift silhouettes / Tencels chambrays and lightweight denims offer drape / Color-blocking continues. Bread and Butter S/S 13 Denim Trends
  • 30. Shifting Perspective Bread and Butter S/S 13 Denim Trends
  • 31. Shifting Perspective Bread and Butter S/S 13 Denim Trends
  • 32. A key unisex story, casual wear tops are re- worked in indigo jersey.  Resin dyed blue jersey gives tops a laundered denim look / Clean vest top shapes are key for Womens Summer 13/ Drape tencels are key for the premium Womens market / Laundered and faded indigo shades / Rich and saturated overdyes. Bread and Butter S/S 13 Denim Trends
  • 33. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 34. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 35. Menʼsshirts continue to be a big seller and updates draw on a multitude of fabric blocking for S/S 13.  Ditsy floral shirtings with denim collar, cuffs, sleeves and pocket / Gingham checks, plaids and stripes / Denim shirts with contrast front yokes / Laundered denim pockets on contrast fabric shirts. Bread and Butter S/S 13 Denim Trends
  • 36. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 37. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 38. With the influence of winter blanket looks, brands look to continuing the look for lighter, summer styling.  Colorful blanket stripes and checks nod to archival 60s lined truckers / Mexican blanket weaves in muted tones /Indigo teams with lively brights / Traditional blanket linings are re-worked in lighter-weight denims / total garments,linings and inserts. Bread and Butter S/S 13 Denim Trends
  • 39. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 40. Jersey Indigo Bread and Butter S/S 13 Denim Trends
  • 41. Following the indigo print story, micro spots, dots and hearts emerge for S/S 13.  Repeat spot prints update the classic chambray summer short / Japanese Wabash micro spots adorn collar reverse/ Repeat hearts appeal to the Womenʼsand Juniorʼsmarket / Retro spots update daisy duke tie-waist shirts / Clean and graphic white and indigo story. Bread and Butter S/S 13 Denim Trends
  • 42. Playful Repeats Bread and Butter S/S 13 Denim Trends
  • 43. Playful Repeats Bread and Butter S/S 13 Denim Trends
  • 44. Unbleached cotton looks have emerged for Summer in previous seasons, but S/S 13 looks set to be a key year.  Unbleached, un-dyed and untreated cottons / Strong eco story with little or no chemical treatments / Ecru takes prominence as the Summer shade of choice for denim/ Unrefined and unbleached cottons / New Summer white alternative / Once a menswear story, Ecru emerges across markets for S/S 13. Bread and Butter S/S 13 Denim Trends
  • 45. Ecru Bread and Butter S/S 13 Denim Trends
  • 46. Ecru Bread and Butter S/S 13 Denim Trends
  • 47. With white and ecru warp yarns trending, fashion denim brands look to colored wefts for a summer update.  Pushing the colored weft trend into a pastel- toned, summer-ready story / Green emerges a prominent shade for 2013 / Intentional destruction reveals weft color beneath / Key update for the loose boyfriend jean / Gives clean white denim a subtle 2013 update. Bread and Butter S/S 13 Denim Trends
  • 48. Pastel Weft Bread and Butter S/S 13 Denim Trends
  • 49. Pastel Weft Bread and Butter S/S 13 Denim Trends
  • 50. A strong color particularly for menswear, natural and vegetal pinks emerge on chambrays and denims.  Industry of All Nations use natural dyes to create their pink denim shade / Lightweight denims are coated with colored resin for a laundered feel / Red chambray is a key fabric for both Mens and Womens markets. Bread and Butter S/S 13 Denim Trends
  • 51. Pastel Weft Bread and Butter S/S 13 Denim Trends
  • 52. Pastel Weft Bread and Butter S/S 13 Denim Trends
  • 53. A new surface dye technique to emerge for S/S 13; colored resins create laundered imperfection.  Lightweight denims are coated with matte colored resins / Laundered and tumbled treatments create an uneven,mottled effect / Updates all product categories, including shirts and jackets / Rich royal blue offers a modern alternative to natural indigo / Creates strong contrast and seam pooling with a soft-focus look. Bread and Butter S/S 13 Denim Trends
  • 54. Colored Resin Bread and Butter S/S 13 Denim Trends
  • 55. Colored Resin Bread and Butter S/S 13 Denim Trends
  • 56. A wash treatment Stylesight has been following for a few seasons, dip dye looks are updated for Summer 13.  White denim pairs with bright contrast shades for S/S 13 / Soft gradients are achieved with graduated dips / More dramatic dips are sponged and painted, with a strong DIY attitude / Indigo is synthetic and bright, to appeal to a fashion-conscious market. Bread and Butter S/S 13 Denim Trends
  • 57. Dramatic Dip Bread and Butter S/S 13 Denim Trends
  • 58. Dramatic Dip Bread and Butter S/S 13 Denim Trends
  • 59. As items become more core for Summer 13, surface treatments, prints and laundries take center stage.  Classic slim and skinny silhouettes are updated with allover high-color prints / Digital printing replicates watercolor laundries / New holographic and pearlescent looks emerge / Dramatic allover batik and tie-dyes. Bread and Butter S/S 13 Denim Trends
  • 60. Statement Surface Bread and Butter S/S 13 Denim Trends
  • 61. Statement Surface Bread and Butter S/S 13 Denim Trends
  • 62. Allover florals are replaced with a unisex tropical trend for Summer 13.  A trend that has taken hold in retail the story looks set to continue into S/S 13 / Both menʼs and womenʼsstyling is key for this vacation surface story / Allover photo prints in retro brights / Items emerge for the menswear market from 7 For All Mankind and Roy Rogers / Painterly and diffused looks offer a new take on the trend. Bread and Butter S/S 13 Denim Trends
  • 63. Tropical Bread and Butter S/S 13 Denim Trends
  • 64. Tropical Bread and Butter S/S 13 Denim Trends
  • 65. For more denim trends worldwide, check out our website ww.denimsandjeans.com or simply subscriber to our FREE newsletter here Bread and Butter S/S 13 Denim Trends