1. SEO Terminology? What the!*(Does
That Mean ?
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2. SEO Terminology ? What the !*( Does That Mean ? Common
SEO Terms You Should Know
As Search Engine Optimization is highly technical, there are many specialized terms used when discussing
this topic. I’ll list some of the most commonly misunderstood terms below, starting with SEO/SEM (and
the difference between them).
1. SEO/SEM
SEO stands for “Search Engine Optimization.” It’s a set of techniques used by a SEO Consultant to
improve your website’s rankings in the search engines for a particular set of keywords, or keyword
phrases. (more on this topic in a bit)
SEM stands for “Search Engine Marketing” and is being used more and more by search engine
professionals. In addition to the standard SEO techniques, SEM Consultants also specialize in:
• Creating Pay-Per-Click Campaigns on the search engine of your choice… primarily Google, Yahoo and
Bing.
• Buying paid “inclusions” from the search engines. This is paying a search engine company for a
guarantee that your website will be included in their search results.
2. SERPs
SERPs stands for “Search Engine Results Pages.” It’s the page that is returned whenever someone
conducts a search through a search engine.
SEO techniques are used to improve your web page’s ranking amongst the other “organic” listings in the
SERPs with the ultimate goal of increasing targeted website traffic.
3. Keyword Phrase
It’s extremely important that you grasp the concept of the “keyword phrase” as it is the backbone of
SEO. A keyword, or keyword phrase, is the word(s) entered into the search box by an internet user.
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3. As the search engines return the web pages they believe to be most relevant for the keyword phrase
entered, it’s vital that you understand the concept and do your best to optimize your pages for the
keyword phrases you want to be found for.
4. Backlinks
Last, but not least, is the subject of backlinks. Most SEO Consultants agree that the creation of backlinks
(aka links, link building, one-way links, etc.) that point to your pages should be your primary objective.
You need to build quality links, that contain your targeted keyword phrases and you need to do this on
an ongoing basis. SEO is not a “once and done” type of activity, it requires continual
improvement/management to be truly effective.
Tomorrow we will talk about some of the common mistakes to avoid! there are lots To help we will
give you the 3 biggest problems that people face.
Best Wishes
Denise and Sharon
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

4. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk